Stagwell (STGW) Flexes Specialty Media Formats Including Shared Augmented Reality, QR Code Advertising and Travel Media Marketplace at CES 2023

Rhea-AI Summary

Stagwell (NASDAQ: STGW) has launched a Specialty Media business unit aimed at creating innovative marketing formats for brands across various sectors including sports, travel, and dining. Key offerings include:

• ARound: An augmented reality platform enhancing fan engagement in stadiums.
• QR Code Advertising: A digital out-of-home platform for restaurants, integrating contextual ads into menus.
• Travel Marketplace: A media platform providing access to 5 million passengers daily across North America.

This aligns with Stagwell's strategy to transform marketing through technology.

Positive

• Launch of Specialty Media business unit to create new marketing formats.
• Innovative AR platform for enhanced engagement at sports venues.
• Advanced QR Code-powered advertising integrates with dining experiences.
• Travel Marketplace offers exposure to millions of passengers daily.

Negative

• None.

Specialty Media Business Unit from the Stagwell Marketing Cloud is Incubating New Connected Marketing Mediums and Inventory for Brands

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net new brand and performance inventory. The unit—part of the Stagwell Marketing Could—will build media formats that offer brands novel ways to reach, engage, and monetize key consumer segments across sports, travel, retail, news and dining.

New AR and QR-powered offerings announced across sports, travel, and dining.

"Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane. Along with these experiences come a wealth of creative marketing opportunities," said Mark Penn, chairman and CEO, Stagwell. "Stagwell is at the forefront of these transformative technical innovations and new forms of richly targeted marketing."

Shared Augmented Reality (AR) Platform for Stadiums: ARound, a first-of-its-kind fan engagement platform, is a new stadium-level augmented reality platform, already in use by the Minnesota Twins MLB team at Target Field and the Los Angeles Rams at SoFi Stadium. ARound uses 3D spatial computing to map large-scale venues and localize content to individual users, enabling attendees to see the same real-time 3D effects and participate in the same shared experiences. This is a new, connected marketing medium, enabling brands to reach fans at scale with stadium-wide AR games, contests, effects, and a remote experience amplifying the energy and excitement of gamedays.

QR Code-Powered Advertising Platform for Restaurants and Bars: Stagwell Marketing Cloud is developing an advanced digital out-of-home platform that directly integrates into digital menu and point-of-sale systems to serve contextual ads native to the customer's experience. The platform provides brands with rich customer profiles and a new channel to place relevant, dynamic messages that complement the user's current experience; for example, a promotional offer for a specialty cocktail designed to warm consumers during winter, a recommended wine to pair with the dinner meal, or an aperitif to complement dessert, generating rich first-party data in the process.

Media Marketplace for Travel: Stagwell's Ink, the world's leading travel media company, has launched "The Travel Marketplace," a one-stop shop for brands to get unparalleled access to 5 million passengers a day. The new platform offers access to an unmatched portfolio of channels including airport TV screens, WiFi sponsorship, multi-channel digital and physical platforms, inflight entertainment, branded travel documents, targeted social media, and more. With exposure to international and domestic brands including United Airlines, Virgin Atlantic, JetBlue and others, 2,500+ screens across 90 North American airports via Stagwell's ReachTV, and exclusive first-party passenger data to drive smart targeting, brands can now easily engage across diversified performance mediums that reach travelers at every stage of their journey.

Today's commitment is part of a larger focus at Stagwell on transforming media solutions through impactful technology to be announced throughout CES. Further announcements will come from business agency GALE and global omnichannel media shop Assembly.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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SOURCE Stagwell Inc.

FAQ

What new marketing formats has Stagwell (STGW) introduced?

Stagwell has introduced a Specialty Media business unit focused on AR platforms, QR code advertising, and a travel marketplace.

How does the ARound platform enhance fan engagement?

ARound uses augmented reality to create shared experiences for fans at stadiums, providing interactive games and promotions.

What is the purpose of Stagwell's Travel Marketplace?

The Travel Marketplace connects brands to 5 million passengers daily through various travel media channels.

When was the Specialty Media business unit launched by Stagwell?

The Specialty Media business unit was announced on January 4, 2023.