Stagwell (STGW) Enhances Capabilities in Middle East and North Africa via Additional Affiliate Partnerships with Orient Planet Group, Phronesis Group, and FLC

Rhea-AI Summary

Stagwell (NASDAQ:STGW) announced a significant expansion in the MENA region by establishing partnerships with Orient Planet Group, Phronesis Group, and FLC. These alliances aim to enhance Stagwell’s digital transformation and media services, leveraging local expertise and expanding the talent pool. The affiliates will collaborate with Stagwell’s global media agency Assembly and benefit from the Stagwell Marketing Cloud. This move aligns with Stagwell's Global Affiliate Program, which has added over 50 partners globally. CEO Mark Penn emphasized the strategic value of these partnerships in driving brand marketing effectiveness.

Positive

• Partnerships with Orient Planet Group, Phronesis Group, and FLC enhance Stagwell's service offerings in the MENA region.
• Collaboration with established local firms strengthens Stagwell's global presence.
• The Global Affiliate Program has successfully added over 50 partners worldwide, expanding Stagwell's market reach.

Negative

• None.

NEW YORK, Feb. 24, 2022 /PRNewswire/ -- Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing global client roster.

Each will collaborate with Stagwell's flagship global media agency Assembly in MENA and existing regional affiliate partner Brand New Galaxy. Additionally, the new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for in-house marketing teams.

"Now in its second year, the Global Affiliate Program continues to allow Stagwell to chart agile global expansion and collaborate with regional experts to drive international value for brands. said Mark Penn, Chairman and CEO, Stagwell. "Our partners at Orient Planet Group are already deeply entrenched with teams across the network, and I'm excited to build on our new partnerships with Phronesis and FLC as we continue our mission to transform marketing."

The new affiliates are leaders in creative production, digital media, and data-driven strategy consulting:

• Phronesis Group is a global strategy consulting firm which helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable client outcomes, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, UAE and Indo-Pacific Region, where they serve a distinct portfolio of clients. These clients include BOD's and CXO's of Fortune 100 global corporations, sovereign wealth funds, private equity firms and ministries from emerging market countries.
• Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet's expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors. Orient Planet Group recently extended its strategic partnership with Stagwell global communications firm Allison+Partners, scaling their combined expertise in the region.
• FLC is a leading Dubai-based production & model management agency that services clients across two key verticals – Print & Video Productions and Fashion Shows – while supporting casting via a range of local and international models, casts, photographers, and stylists.

"Phronesis is excited to be joining Stagwell through their affiliate partnership program. After an exhaustive review, we found that Stagwell possessed the extraordinary talent, services and will to challenge the traditional holding company status quo with an execution ecosystem that our clients expect," said Jeffrey Hupe, Chief Executive Officer of Phronesis Group.  "Unlike other strategy consulting firms, we partner with our clients through the entire process from strategy to execution to help them realize growth outcomes that deliver business value.  Our highly disciplined delivery and services execution model is now aligned with a global, premier marketing services holding company that will finally meet client demands by truly integrating their arsenal of services.

"Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape," said Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. "As the regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and long-standing partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets across a diverse population."

To date, Stagwell's Global Affiliate Program has added over 50 partners representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe. In addition to expansion via this program, Stagwell in January 2022 launched an international office in Singapore to accelerate its growth in APAC.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com 
202-423-4414

 

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SOURCE Stagwell Inc.

FAQ

What recent partnerships has Stagwell (STGW) formed in the MENA region?

Stagwell has partnered with Orient Planet Group, Phronesis Group, and FLC to enhance its capabilities in the MENA region.

How does Stagwell's Global Affiliate Program impact its business?

The Global Affiliate Program enables Stagwell to expand its global footprint by adding partners and enhancing service offerings.

What is the significance of the new affiliates for Stagwell (STGW)?

The new affiliates will contribute to Stagwell's digital transformation and creative production capabilities, further supporting their global client roster.

When was the announcement of Stagwell's expansion in MENA made?

The announcement was made on February 24, 2022.