Stagwell (STGW) Enhances Brand Performance Offering with Combination of Leading Media Innovation Agencies, MMI Agency and Media Kitchen
On January 19, 2022, Stagwell Inc. (STGW) announced the merger of its agencies MMI and Media Kitchen under the MMI brand. This strategic consolidation, backed by five years of MMI's growth and expanded partnerships, aims to create a consultancy focused on brand performance and innovation. The new entity employs 175 staff, enhancing capabilities in media strategy, performance marketing, and creative content. MMI CEO Maggie Malek will lead the integrated agency, which serves notable clients including Amazon and Gillette, from key locations in New York and Houston.
- MMI has experienced year-over-year growth for five consecutive years.
- The merger enhances service capabilities for existing clients.
- The combined workforce of 175 employees strengthens expertise across media and creative services.
- None.
NEW YORK, Jan. 19, 2022 /PRNewswire/ -- (NASDAQ: STGW) – Stagwell Inc., the challenger network built to transform marketing, today announced the combination of Stagwell Media Network agencies MMI and Media Kitchen under the MMI brand. The announcement comes on the heels of MMI's continued year-over-year growth for the past five years, expansion of its partnership with a leading CPG manufacturer, and further diversification of its Amazon work.
The move creates a dynamic new consultancy predicated on brand performance and innovation. The combined entity boasts 175 employees who offer deep expertise in media strategy, planning and buying, performance marketing, influencer, public relations, and creative content.
"By bringing these two agencies together, we are offering a strong alternative solution to drive measurable growth for modern brands," Stagwell Chairman and CEO Mark Penn said. "Our challenger positioning is rooted in creating new kinds of collaborations and MMI plus Media Kitchen creates a media speedboat capable of innovating quickly for clients."
"Media Kitchen's ability to design and implement transformational media strategies perfectly complements MMI's nimble brand creativity and innovation services. Combined, they offer a future-facing answer for modern marketeers looking for joined-up insight, ideas, and connections that drive growth," said James Townsend, Global CEO of the Stagwell Media Network. "This is about creating opportunities for our people to learn, collaborate and express themselves, and help offer clients more capabilities in one dynamic agency."
The enhanced agency includes 130 employees from MMI and 45 from Media Kitchen. Collective clients and experience include Amazon, Gillette, Loews Hotels, Olay, Pantene, and Waste Management. Core office locations for the combined entity will remain unchanged, with strongholds in New York and Houston and presences in Cincinnati, Washington DC, Minneapolis, Toronto, and Montreal.
MMI CEO Maggie Malek, a Houston Business Journal 40 Under 40 honoree who began her career in the Army Reserves, will head the strengthened organization. A key architect of the company's growth, Malek has been with the agency for 11 years, rising from an Account Executive to the role of CEO two years ago, just before the pandemic began. Prior to her promotion, she created the agency's social and influencer practices and led the strategy team. As CEO, her people-first values guide the agency's team design, employee retention strategies, and successful partnerships across the Stagwell network in service of both her team and clients.
"We're ecstatic about the talent and energy Media Kitchen brings to the table," said Malek. "Our complementary capabilities offer clients stronger teams, greater performance, and new opportunities."
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Media Network
Stagwell's Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to
The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.
About MMI
MMI Agency is a modern brand lab where performance meets possibility. Our mission is to inspire action in an intelligent world by partnering with engaged clients; deploying human-first strategy; developing compelling creative; and conceptualizing iterative media plans and insightful communications programs. MMI is made up of 175 employees and is headquartered in Houston, Texas. Find out more at www.mmiagency.com.
Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
+1. 202.423.4414
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SOURCE Stagwell Inc.
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