Stagwell (STGW) announces Stagwell Marketing Cloud Leadership Team to drive global product innovation

Rhea-AI Summary

Stagwell (NASDAQ: STGW) announced the appointment of three senior executives to enhance the Stagwell Marketing Cloud (SMC). Abe Geiger becomes Chief Product Officer, Elspeth Paige Rollert is named Chief Marketing Officer, and Matt Lochner assumes the role of Managing Director. This leadership addition aims to drive product innovation and expand existing solutions like influencer marketing and audience segmentation, leveraging technologies such as AI and AR. Mark Penn, Chairman and CEO, emphasized the company's commitment to meet evolving marketing needs.

Positive

• Addition of experienced executives to leadership team.
• Focus on product innovation to meet modern marketing demands.
• Expansion of Stagwell Marketing Cloud offerings leveraging AI and AR.

Negative

• None.

NEW YORK, Feb. 2, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today welcomed three senior executives to lead, develop, and grow products within the Stagwell Marketing Cloud (SMC): Abe Geiger, Chief Product Officer; Elspeth Paige Rollert, Chief Marketing Officer; and Matt Lochner, Managing Director.  

The team of proven digital product and marketing leaders will drive SaaS and DaaS innovation for the Stagwell Marketing Cloud, a suite of technology products that supports in-house marketing transformation for modern businesses. The team will incubate new products and growing the existing suite of solutions, which currently spans influencer marketing, audience segmentation, public relations, immersive experiences and brand insights by levering AI, ML and AR.  

"With the arrival of Abe, Elspeth, and Matt, the Stagwell Marketing Cloud is in "liftoff" mode. We're accelerating Stagwell's focus on product innovation to meet the CMOs' need for in-house marketing stack solutions," said Mark Penn, Chairman and CEO, Stagwell. "Whether clients desire a best-in-class integrated marketing team at one of our agencies or a product solution for in-house teams, Stagwell is able to offer the full range of creation and execution services modern marketers need."  

"Today's brands are facing some of the most exciting technology and product challenges of our time, from the need to scale deep A.I. solutions across global enterprises to new frontiers in mixed-reality, digital content, and the metaverse," said Geiger. "I'm thrilled to join a network committed to the challenger mindset and pushing innovation across the new disciplines of digital marketing."  

Geiger arrives at Stagwell from Hudson MX, an advertising technology business that provides cloud-based media buying and media accounting solutions. Prior to HudsonMX, Geiger served as VP of Product Development at Legal Shield, and was the Founder and CEO of Shake, a mobile-first legal product for consumers and SMBs.  

Rollert previously served as Global Head of Partnership Marketing for Uber, where she provided strategic leadership and global coordination across Uber's portfolio of brands, including Uber Eats. Prior to that she held product and analyst roles at Microsoft and Penn Schoen Berland.  

Lochner is returning to Stagwell from Harvard University, where he is completing his Juris Doctor. Previously, he served as Vice President, M&A at the Stagwell Group and worked on over twenty of Stagwell's acquisitions.

The trio joins a slate of recent senior hires at Stagwell across core central departments, including Chief People Officer Stephanie Howley, Chief Technology Officer Merrill Raman, and internal executive promotions across Stagwell's Brand, Growth, Global Client Services, and Global Recruitment teams.  

Stagwell debuted the latest product in the SMC at CES 2022: ARound, a tool helping venues and brands scale AR experiences for live events and retail. To learn more about the SMC, visit stagwellglobal.com.  

About Stagwell  
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Beth Sidhu
Beth.sidhu@stagwellglobal.com
202-423-4414

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SOURCE Stagwell Inc.

FAQ

What new leadership positions were announced by Stagwell on February 2, 2022?

Stagwell announced the appointments of Abe Geiger as Chief Product Officer, Elspeth Paige Rollert as Chief Marketing Officer, and Matt Lochner as Managing Director.

How does the new leadership team plan to impact Stagwell's product offerings?

The team aims to drive innovation within the Stagwell Marketing Cloud, including expanding solutions related to influencer marketing and audience segmentation.

What technologies will Stagwell leverage for its marketing solutions under the new leadership?

Stagwell will utilize AI, machine learning, and augmented reality to enhance its marketing solutions.

What is the significance of the Stagwell Marketing Cloud for modern businesses?

The Stagwell Marketing Cloud provides technology products that support in-house marketing transformation, addressing the evolving needs of modern marketers.

Who is Mark Penn in relation to Stagwell?

Mark Penn is the Chairman and CEO of Stagwell, overseeing the company's strategic direction and product innovations.