Stagwell (STGW) Acquires Apollo Program, AI-Powered SaaS Platform for Consumer, Creative, and Content Insights

Rhea-AI Summary

Stagwell (NASDAQ: STGW) has acquired Apollo Program, an AI-powered SaaS platform focused on consumer insights and marketing strategies. This acquisition marks the first for the Stagwell Marketing Cloud, integrating Apollo's capabilities with Stagwell's existing tools. Apollo enhances data-driven decision-making for marketers by connecting various consumer data points, thereby automating and optimizing campaign processes. The deal aims to strengthen Stagwell's marketing technology offerings, although financial terms of the acquisition remain undisclosed.

Positive

• Acquisition of Apollo Program enhances Stagwell's marketing technology capabilities.
• Integration with Consumer Understanding and Engagement (CUE) platform may improve campaign effectiveness.
• Apollo's AI-driven insights support data-informed decision-making for marketers.

Negative

• None.

Apollo Program will be part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS tools built for in-house marketers

NEW YORK, July 18, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW) today announced the acquisition of Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing. Apollo will be integrated with Stagwell's data and insights unification tool, Consumer Understanding and Engagement (CUE), and is the first acquisition made by the Stagwell Marketing Cloud.

Stagwell Marketing Cloud made its first acquisition with Apollo Program, an AI-powered SaaS platform.

Apollo's enterprise technology tools will connect and enrich Stagwell's expansive first-party data universe with millions of behavioral, transactional, and location-based data points to help marketers understand consumer behaviors, motivations, and states of mind. The integration of Apollo with CUE will automate workstreams to translate insights into effective campaigns across messaging, content strategy, and media.

"Marketers today need technology that helps insights, content, and media perform together at scale," said Mark Penn, chairman and CEO, Stagwell. "Apollo is a great example of how Stagwell can uniquely use technology to support modern marketing. We're excited to strengthen CUE and welcome Apollo to the Stagwell Marketing Cloud."

"Most data tools focus on media campaign creation and targeting – Apollo provides unified knowledge of consumer habits, behaviors and creative preferences to aid all kinds of decision-making," said Jim Caruso, co-founder and CEO, Apollo. "Apollo is proud to join Stagwell as it further develops technology solutions to leverage data across end-to-end marketing activation."

Apollo Program was initially incubated within Anomaly, an agency within the Stagwell network. Like other products in the Stagwell Marketing Cloud – such as PRophet, an AI-based tool for predicting earned media interest and sentiment – it solves for a crucial gap in the marketing services ecosystem and is primarily geared towards in-house marketing teams.

"Apollo was created in response to clients' need to bring insights closer to creative and content strategy, to have data lead the creation of brand strategy instead of purely support tactical execution," said Jason Deland, partner, Anomaly.

The Stagwell Marketing Cloud is a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. Products within the cloud include PRophet; ARound, which helps live events and retailers scale shared augmented reality experiences; Koalifyed, an end-to-end influencer management platform; the Harris Brand Platform, delivering competitive brand intelligence; and more.

Apollo will continue to be led by its current team including Jim Caruso. Terms of the deal were not disclosed.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Beth Sidhu
202-423-4414
pr@stagwellglobal.com 

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SOURCE Stagwell Inc.

FAQ

What is the Apollo Program acquisition by Stagwell (STGW) about?

Stagwell acquired Apollo Program, an AI-powered SaaS platform, to enhance marketing insights and campaign strategies.

When did Stagwell announce the acquisition of Apollo Program?

Stagwell announced the acquisition on July 18, 2022.

What is the expected impact of the Apollo Program acquisition on Stagwell (STGW)?

The acquisition is expected to improve Stagwell's data-driven marketing capabilities and campaign effectiveness.

What technology does Apollo Program bring to Stagwell?

Apollo brings AI-driven tools that provide insights into consumer behaviors and preferences, enhancing marketing strategies.