Stagwell's (STGW) PRophet Sponsors an Axios Event about the Future of AI and Communications at SXSW 2023

Rhea-AI Summary

Stagwell's PRophet is sponsoring an exclusive Axios event during SXSW 2023, focusing on AI's role in public relations. The invitation-only panel on March 13 will engage business and media leaders in discussions about AI's transformative impact on communication strategies. PRophet's CEO, Aaron Kwittken, will showcase their generative AI platform designed for PR professionals, aiming to boost productivity through predictive analytics. The event emphasizes AI's potential benefits and challenges within the media landscape. This initiative aligns with Stagwell's mission to innovate marketing through advanced technology.

Positive

• PRophet sponsors a high-profile event at SXSW, enhancing brand visibility.
• Introduction of a generative AI product feature aimed at improving PR professionals' productivity.
• Participation of industry leaders showcases Stagwell's commitment to innovation.

Negative

• None.

The private event will feature discussions with prominent business leaders examining the role of AI for modern PR pros and communicators

NEW YORK and AUSTIN, Texas, Feb. 22, 2023 /PRNewswire/ -- Stagwell Marketing Cloud's PRophet, the first-ever generative AI  PR pitch platform built by and for modern PR professionals that predicts media interest and sentiment, will sponsor an exclusive Axios panel discussion and private reception during the upcoming SXSW 2023 Conference to discuss the future of AI for PR professionals.

The March 13 invitation-only event will feature a panel discussion exploring the ways in which AI will transform how modern communicators work, create content and exchange ideas. Attendees will include prominent leaders across business, technology and media.

Discussions will be centered around the pros and cons of advanced AI tools and techniques across the media landscape, and the outsized role innovation plays in reaching various diverse audiences with trusted news and information. Axios Communicators newsletter author Eleanor Hawkins and Axios senior media reporter Sara Fischer will moderate the panel discussions.

PRophet Founder and CEO Aaron Kwittken will be featured during a sponsored "View From the Top" session. He will conduct a live demonstration of PRophet's newly launched generative AI product feature designed to improve the productivity and performance of communications professionals via this rapidly evolving technology.

The event will take place alongside SXSW on Monday, March 13, from 5:30–7:30 p.m. CST at The Well, 440 W 2^nd St., in Austin, Texas. Individuals interested in attending can request an invite by visiting the Axios website.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment.

PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Axios
Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike.

Media Contact
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

Emily Falcone
Axios
emily.falcone@axios.com

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SOURCE Stagwell Inc.

FAQ

What is the purpose of the Axios event sponsored by Stagwell's PRophet?

The Axios event aims to explore AI's transformative role in public relations, discussing advancements and challenges faced by communicators.

When will the Axios event take place?

The event is scheduled for March 13, 2023, during the SXSW conference.

Who is leading the discussions at the Axios event?

The discussions will be moderated by Axios Communicators newsletter author Eleanor Hawkins and senior media reporter Sara Fischer.

What is PRophet's significance in the PR industry?

PRophet is the first generative AI platform designed for PR professionals, helping to predict media interest and improve communication strategies.

Who is the CEO of PRophet?

The CEO of PRophet is Aaron Kwittken.

How does PRophet's platform enhance PR professionals' work?

PRophet's platform utilizes AI to analyze and test content, predicting earned media interest and sentiment.