STAGWELL'S (STGW) CONCENTRICLIFE LAUNCHES TO ADDRESS THE RISING DEMANDS IN HEALTH MARKETING
Concentric Health Experience and Scout have united to form ConcentricLife, a new agency model focused on addressing consumer demands in rare disease and wellness. This collaboration aims to enhance customer experience through the proprietary Human Connection Score™, allowing marketers to connect insights with practical solutions. With over 270 employees globally and a leadership team comprising industry veterans, ConcentricLife combines expertise from both agencies to create a comprehensive marketing approach. Stagwell (NASDAQ: STGW) supports this initiative, emphasizing innovation in health marketing.
- Formation of ConcentricLife to meet rising consumer demands in health marketing.
- The proprietary Human Connection Score™ aims to improve marketing effectiveness.
- Combines expertise from Concentric Health Experience and Scout, enhancing service offerings.
- Over 270 employees globally, enhancing operational capability and reach.
- None.
Concentric Health Experience and Scout bring 20+ years of marketing experience to the next evolution of the health agency model.
"The human health experience has arrived, and it is our ambition to help our clients deliver it. The speed of customer's expectations has outpaced the current agency models that marketers rely on – there's a mismatch," said
To fulfill that vision, ConcentricLife is powered by deep insights from the Human Connection Score™, a proprietary tool that helps marketers identify and target the underlying human behaviors that fuel the modern health experience.
Marketing Centers of Excellence will act as connective tissue infusing shared learnings across the organization. These include the central practice of Experience Design (composed of innovation, engagement and ideation) along with specialized capabilities in social, medical communications, commercial strategy, and content production.
"To create relevant brands, the modern marketer must be a customer experience expert, able to connect insight to real solutions that strengthen brand affinity. ConcentricLife is a model uniquely designed to deliver that across the complete human health and wellness journey," said
ConcentricLife will be led by principals
The new agency represents the realized vision of interagency collaboration between leaders at Concentric Health Experience, a 9x Agency of the Year; Scout, the longest-running rare disease agency; and Scout Consumer, a creative-driven shop focused on insurgent brands in food and wellness, to build a new agency model fueled by the depth of 20+ years of specialist health experience and the breadth of sophisticated marketing capabilities across these powerhouse agencies.
"Scout and Concentric have increasingly joined forces to pull expert talent across our organizations for our clients. Through this collaboration, we saw how deep subject matter expertise could inject fresh thinking into our clients' work in the health and wellness space," said
ConcentricLife comprises over 270 employees across the globe, including
About ConcentricLife
ConcentricLife is an agency built to answer the rising customer demand on the health marketer. ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellness, with sophisticated marketing capabilities spanning the organization. We put Health at the Center through our proprietary Human Connection Score™ designed to build optimal brand experiences at any stage of the health journey. For more information, visit www.concentric.life.
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