Stagwell's (STGW) Code and Theory Launches Inaugural Presence at Adobe Summit with the Announcement of its New Enterprise Experience Transformation Practice
Code and Theory, a Stagwell (STGW) company, announces its new Enterprise Experience Transformation practice at Adobe Summit 2025, focusing on AI-driven digital experiences. Led by Chief Transformation Officer Cory Haldeman, the practice introduces their Enterprise Experience System (EXS) framework to enhance personalization and customer engagement at scale.
As a first-time Diamond sponsor at Adobe Summit (March 18-20), the company will demonstrate how their solutions accelerate GenAI's impact on customer experience and content supply chain. The event features presentations on personalization strategies, brand identity integration with AI, and special appearances by sports celebrities Carmelo Anthony and Kelsey Plum.
The initiative builds on Code and Theory's decade-long partnership with Adobe, aiming to bridge consulting, systems integration, and creative agency capabilities through AI-powered solutions.
Code and Theory, una società di Stagwell (STGW), annuncia la sua nuova pratica di Trasformazione dell'Esperienza Aziendale all'Adobe Summit 2025, focalizzandosi su esperienze digitali guidate dall'AI. Guidata dal Chief Transformation Officer Cory Haldeman, la pratica introduce il loro framework Enterprise Experience System (EXS) per migliorare la personalizzazione e il coinvolgimento dei clienti su larga scala.
In qualità di sponsor Diamond per la prima volta all'Adobe Summit (18-20 marzo), l'azienda dimostrerà come le loro soluzioni accelerano l'impatto di GenAI sull'esperienza del cliente e sulla catena di fornitura dei contenuti. L'evento presenta presentazioni su strategie di personalizzazione, integrazione dell'identità del marchio con l'AI e apparizioni speciali delle celebrità sportive Carmelo Anthony e Kelsey Plum.
L'iniziativa si basa sulla partnership decennale di Code and Theory con Adobe, con l'obiettivo di unire le capacità di consulenza, integrazione dei sistemi e agenzia creativa attraverso soluzioni potenziate dall'AI.
Code and Theory, una empresa de Stagwell (STGW), anuncia su nueva práctica de Transformación de la Experiencia Empresarial en el Adobe Summit 2025, centrada en experiencias digitales impulsadas por IA. Liderada por el Chief Transformation Officer Cory Haldeman, la práctica presenta su marco de Sistema de Experiencia Empresarial (EXS) para mejorar la personalización y el compromiso del cliente a gran escala.
Como patrocinador Diamond por primera vez en el Adobe Summit (18-20 de marzo), la empresa demostrará cómo sus soluciones aceleran el impacto de GenAI en la experiencia del cliente y la cadena de suministro de contenido. El evento contará con presentaciones sobre estrategias de personalización, integración de la identidad de marca con IA y apariciones especiales de las celebridades deportivas Carmelo Anthony y Kelsey Plum.
La iniciativa se basa en la asociación de una década de Code and Theory con Adobe, con el objetivo de unir la consultoría, la integración de sistemas y las capacidades de agencia creativa a través de soluciones impulsadas por IA.
Code and Theory, Stagwell (STGW)의 회사,는 Adobe Summit 2025에서 AI 기반 디지털 경험에 중점을 둔 새로운 기업 경험 혁신 실천을 발표합니다. 최고 혁신 책임자인 Cory Haldeman이 이끄는 이 실천은 개인화 및 고객 참여를 대규모로 향상시키기 위해 기업 경험 시스템(EXS) 프레임워크를 소개합니다.
Adobe Summit(3월 18-20)에서 처음으로 다이아몬드 스폰서로 참여하는 이 회사는 그들의 솔루션이 고객 경험과 콘텐츠 공급망에 미치는 GenAI의 영향을 어떻게 가속화하는지를 시연할 것입니다. 이 행사에서는 개인화 전략, AI와의 브랜드 아이덴티티 통합에 대한 발표와 스포츠 유명인사인 Carmelo Anthony와 Kelsey Plum의 특별 출연이 있습니다.
이 이니셔티브는 Code and Theory와 Adobe 간의 10년 파트너십을 기반으로 하며, AI 기반 솔루션을 통해 컨설팅, 시스템 통합 및 창의적 에이전시의 역량을 연결하는 것을 목표로 합니다.
Code and Theory, une entreprise de Stagwell (STGW), annonce sa nouvelle pratique de Transformation de l'Expérience Entreprise au Adobe Summit 2025, axée sur les expériences numériques alimentées par l'IA. Dirigée par le Chief Transformation Officer Cory Haldeman, cette pratique introduit leur cadre Enterprise Experience System (EXS) pour améliorer la personnalisation et l'engagement client à grande échelle.
En tant que sponsor Diamond pour la première fois au Adobe Summit (18-20 mars), l'entreprise démontrera comment ses solutions accélèrent l'impact de GenAI sur l'expérience client et la chaîne d'approvisionnement de contenu. L'événement propose des présentations sur des stratégies de personnalisation, l'intégration de l'identité de marque avec l'IA et des apparitions spéciales des célébrités sportives Carmelo Anthony et Kelsey Plum.
Cette initiative s'appuie sur le partenariat de Code and Theory avec Adobe, qui dure depuis une décennie, visant à relier les capacités de conseil, d'intégration de systèmes et d'agence créative grâce à des solutions alimentées par l'IA.
Code and Theory, ein Unternehmen von Stagwell (STGW), kündigt seine neue Transformation der Unternehmensexperience auf dem Adobe Summit 2025 an, die sich auf KI-gesteuerte digitale Erlebnisse konzentriert. Unter der Leitung von Chief Transformation Officer Cory Haldeman stellt die Praxis ihr Enterprise Experience System (EXS) vor, um die Personalisierung und Kundenbindung in großem Maßstab zu verbessern.
Als erstmaliger Diamond-Sponsor beim Adobe Summit (18.-20. März) wird das Unternehmen demonstrieren, wie ihre Lösungen die Auswirkungen von GenAI auf die Kundenerfahrung und die Content-Lieferkette beschleunigen. Die Veranstaltung bietet Präsentationen zu Personalisierungsstrategien, der Integration von Markenidentität mit KI und besonderen Auftritten der Sportberühmtheiten Carmelo Anthony und Kelsey Plum.
Die Initiative baut auf der jahrzehntelangen Partnerschaft von Code and Theory mit Adobe auf und zielt darauf ab, Beratungs-, Systemintegrations- und kreative Agenturfähigkeiten durch KI-gestützte Lösungen zu verbinden.
- Strategic expansion into AI-driven enterprise transformation services
- Secured Diamond sponsorship at Adobe Summit, indicating strong market position
- Extended partnership with Adobe, a major technology provider
- Launch of new Enterprise Experience System (EXS) framework for scalable solutions
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Stagwell's Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.
Drawing on over two decades of digital innovation, Code and Theory pioneers solutions that translate AI's possibilities into measurable business outcomes and extraordinary customer experiences.
At Adobe Summit (March 18-20), Code and Theory will showcase its Enterprise Experience System (EXS) framework through the lens of a new sports team, show how the new system unlocks experiences at scale that go beyond traditional engagement, and explore how they can help accelerate client's investments in Content Supply Chain and Generative AI programs.
In Code and Theory's booth at Adobe Summit, attendees will see:
- Enterprise Experience Systems | The Foundation of Real Personalization: The EXS framework unlocks experiences at scale that go beyond transactional engagement.
- Exposing the Personalization Gap | Moving Beyond Industry Hype: We'll address the tendency for personalization to be oversold yet underdelivered, emphasizing deeper relevance by unifying brand identity, user needs and technology.
- Foundational First | Uncover How Brand Identity & CX Feeds AI: Before adopting advanced tech solutions, brands must define their core identity and the "jobs to be done" before activating the AI strategy — ensuring meaningful personalization at scale.
Stagwell's Code and Theory Network is a first-time Diamond sponsor at Adobe Summit and will bring the flavor of SPORT BEACH, the premiere sports business destination Stagwell built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. At the summit, Stagwell and Code and Theory will host Carmelo Anthony, 10-time NBA All-Star, entrepreneur and philanthropist, and Kelsey Plum, a WNBA champion, for a series of brand marketer meetings and a public session on how creativity and technology are revolutionizing the way brands connect with audiences.
While AI dissolves the traditional lines between consulting, systems integration and creative agencies, Code and Theory's practice doesn't just bridge these artificial silos — it replaces them with a unified approach that seamlessly integrates strategic vision, technical implementation and creative innovation.
Cory Haldeman, Chief Transformation Officer at Code and Theory, says: "Most companies use AI like an intelligent spellcheck — focused on making incremental improvements to existing processes. But true transformation requires reevaluating what's possible. Adobe's approach with Firefly exemplifies this mindset by democratizing creativity. At Code and Theory, we're applying this same transformative thinking across the entire enterprise experience, not just enhancing existing systems but fundamentally redefining how brands connect with customers through AI-powered customer experience."
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"Successful digital transformations aren't just about implementing technology—they're about reimagining how businesses create value for their customers," said Hannah Elsakr, President of New Business at Adobe. "Code and Theory and the Stagwell network have holistic vision, combining strategic insight with technical and creative excellence. Their expanded focus perfectly complements Adobe's mission to change the world through digital experiences, and we look forward to the continued evolution of our partnership."
If you'll be at Adobe Summit and wish to set up a meeting with Cory Haldeman, Chief Transformation Officer at Code and Theory, email meetings@codeandtheory.com.
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contacts:
Stagwell
Kara Gelber
PR@stagwellglobal.com
Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com
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SOURCE Stagwell Inc.
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