Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More

Rhea-AI Summary

Stagwell (NASDAQ: STGW) is gearing up for its largest presence at the South by Southwest Festival (SXSW) on March 11-15, 2023, showcasing discussions on topics like artificial intelligence, marketing, and the metaverse. CEO Mark Penn emphasized the festival's importance in shaping creative trends. Key events will feature leaders from various sectors discussing the impact of fandom and technology on audience engagement. Stagwell aims to connect with marketers and technologists, offering insights on sustainability and purpose-driven marketing. The company's participation underscores its commitment to innovation in the marketing landscape.

Positive

• Increased visibility and engagement at SXSW, a key marketing festival, enhancing brand positioning.
• Opportunities for collaboration and networking with industry leaders and innovators.
• Focus on relevant trends like AI and brand fandom, aligning with market demands.

Negative

• None.

Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell's Digital Channels

NEW YORK and AUSTIN, Texas, March 1, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.

SXSW sets the tone for the creative and cultural trends that define the year ahead. - Stagwell Chairman & CEO Mark Penn

"SXSW sets the tone for the creative and cultural trends that define the year ahead," said Stagwell Chairman and CEO Mark Penn. "From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike."

Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contact sxsw2023@stagwellglobal.com.

Where Stagwell is Showing Up

Saturday, March 11

• 11:30AM: The Power of Fandom in the Metaverse: This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
• 11:50AM: Women in Marketing Leadership Forum: YML's SVP of Growth Stephanie Wiseman will join Danone's Head of Marketing Linda Bethea, Hyatt VP, Global Marketing Laurie Blair, MetLife SVP, Global Brand & Marketing Michelle Froah, and Visa Head of Corporate Marketing Alison Herzog in conversation at the Brand Innovators Leadership Summit.
• 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.

Sunday, March 12

• 11:15AM: Women in Marketing Leadership Forum: While an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial Officer Santhi Ramesh, Nature's Sunshine VP, Marketing Stephanie O'Farrell, former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse, and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.
• 11:30AM-12:30PM: Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging Technology: Join ARound Founder and CEO Josh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business Reporter Eben Novy-Williams in conversation on the power of sports, and creating and nurturing brand fandom.
• 2:20PM: Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand Marketing Elyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise Marketing Paula Cobb.

Monday, March 13

• 11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas: Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
• 5:30-7:30PM: Axios and PRophet: The New Communications Engineer: Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial team in conversation spotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.

Tuesday, March 14

• 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn't just a hype-cycle XR, VR, or the metaverse. It's how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. Marketing Kevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.

Wednesday, March 15

• Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality's 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let's Get FR.EE, among others.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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SOURCE Stagwell Inc.

FAQ

What events will Stagwell participate in during SXSW 2023?

Stagwell will host sessions on topics like 'The Power of Fandom in the Metaverse' and 'Sustainability & Purpose-Driven Marketing' from March 11-15, 2023.

How does Stagwell plan to leverage SXSW for marketing insights?

Stagwell aims to explore emerging trends and connect with marketers and technologists to enhance its marketing strategies.

What is the significance of SXSW for Stagwell's branding?

SXSW serves as a platform for Stagwell to influence creative trends and engage with industry leaders.

What topics will be discussed by Stagwell's leaders at SXSW?

Topics will include artificial intelligence, marketing strategies, brand fandom, and emerging technologies.

Who are some of the leaders representing Stagwell at SXSW?

Stagwell's representation includes leaders from Assembly, Code and Theory, and GALE, among others.