Stagwell Heads to CES 2023: Transforming Marketing Through Impactful Technology

Rhea-AI Summary

Stagwell (NASDAQ: STGW) is set to participate in CES 2023 from January 5-8 in Las Vegas, focusing on transforming marketing through impactful technology. Chairman and CEO Mark Penn will speak at the C Space Program on data and personalization. Stagwell will also host a content studio featuring exclusive interviews with senior brand executives and offer floor tours guided by technology experts. These initiatives aim to connect technology with marketing, highlighting innovations likely to influence brand strategies and marketing opportunities in the upcoming year.

Positive

• Participation in CES 2023 is expected to enhance brand visibility and client engagement.
• Exclusive interviews and tours provide valuable insights into emerging technologies impacting marketing.
• Mark Penn's involvement in the C Space Program positions Stagwell as a thought leader in the industry.

Negative

• None.

Stagwell to Host Content Studio, Floor Tours; Chairman and CEO Mark Penn Will Speak on the C Space Stage

NEW YORK and LAS VEGAS, Nov. 16, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will attend CES 2023 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 5-8, 2023 in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual consumer technology expo.

Stagwell experts and client partners will discuss transforming marketing through impactful technology.

"Stagwell transforms marketing through impactful technology, driving measurable outcomes for our clients' businesses and for society at large," said Stagwell Chairman and CEO Mark Penn. "Whether we're building an app that fuels billions in revenue or designing a first-of-its-kind sustainable NFT platform, we're excited to return to CES to celebrate the impact of technology."

• Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing over the next five years. The 15-minute 1:1 sessions will take place in Stagwell's onsite content studio in booth 60488, in the Grand Lobby of the Las Vegas Convention Center (LVCC). 
• Floor Tours: Brand executives are invited to attend 60-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come, particularly regarding creative and media buying.
• Mark Penn @CES: Penn will participate in the CMO Insights C Space Program on Wednesday, Jan. 4 at 2:50 p.m. He will join a panel on the impact of data and personalization, featuring brand leaders and technologists working at the intersection of technology and marketing to define the standards around consumer data.

If you are a brand executive interested in participating in a Content Studio interview or attending a floor tour, please email Ces2023@stagwellglobal.com for further information as space is limited.

If you're a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com 

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SOURCE Stagwell Inc.

FAQ

What is Stagwell's participation in CES 2023?

Stagwell will have a presence at CES 2023 from January 5-8, focusing on marketing transformation through technology.

Who is speaking for Stagwell at CES 2023?

Chairman and CEO Mark Penn will speak on data and personalization at the C Space Program on January 4.

What events will Stagwell host at CES 2023?

Stagwell will produce a content studio for interviews with brand executives and offer guided floor tours of CES.

What is the significance of Stagwell's activities at CES 2023?

Stagwell aims to highlight the intersection of technology and marketing, showcasing innovations that can drive brand transformation.