Stagwell Expands APAC Presence with Opening of Malaysia Office

Rhea-AI Summary

Stagwell (NASDAQ: STGW) has expanded its Asia-Pacific presence by opening a new global office in Kuala Lumpur, Malaysia. This office follows the establishment of Stagwell's regional headquarters in Singapore in November 2021. The new location will strengthen Stagwell's collaboration with Malaysia Airlines for expanded sponsorship and advertising opportunities. Stagwell aims to leverage Malaysia's 9% GDP growth last quarter and the projected 25% growth in e-commerce transactions to enhance its services for both local and global clients.

Positive

• Expansion into Malaysia enhances Stagwell's APAC presence.
• Strategic partnership with Malaysia Airlines strengthens advertising opportunities.
• Malaysia's GDP grew 9% last quarter, indicating strong economic conditions.
• Projected 25% annual growth in e-commerce transactions boosts potential market.

Negative

• None.

NEW YORK and KUALA LUMPUR, Malaysia, Sept. 1, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has expanded its presence in the Asia-Pacific (APAC) region with the opening of its newest global office, Stagwell Malaysia. Stagwell opened its regional headquarters in Singapore in November 2021. Stagwell's travel content and media brand, Ink, and Assembly, a global omnichannel media agency delivering media and more, will collaborate in the new location.

Stagwell has expanded its presence in Asia-Pacific with the opening of its newest global office, Stagwell Malaysia.

As part of the office opening, Ink has grown its partnership with Malaysia Airlines to offer sponsorship and advertising opportunities online and offline at the airport, onboard flights, and at home. Ink is actively hiring to support the expansion.

Assembly, which recently won recognition from two of the most prestigious local marketing award bodies, Marketing Excellence Malaysia and MARKies Malaysia, for its leading work in the market across media, will expand its staff to support the growth ambitions of local Malaysian brands and continue to support global businesses in the market.

"As Malaysia celebrates its Independence Day, we are excited to establish our newest global entity in Kuala Lumpur," said Randy Duax, managing director, Asia-Pacific, Stagwell. "Malaysia's GDP grew 9% last quarter and e-commerce transactions are expected to grow 25% per year over the next few years. For the kinds of innovative and disruptive clients our network serves and the kind of talent we have in our portfolio, we're uniquely positioned to amplify brands into, out of, and within Malaysia."

Stagwell boasts nearly 2,000 employees in the APAC region at agencies including creative network 72andSunny, communications firm Allison+Partners, creative agency Anomaly, global omnichannel media agency Assembly (named the 2021 Media Agency of the Year for Asia-Pacific by The Drum), digital transformation agency Code and Theory, creative collective Forsman & Bodenfors, (named top creative agency in Singapore by Campaign Brief), travel content and media brand INK, multilingual content agency Locaria, path-to-purchase shop MMI Agency, and consumer research agency National Research Group. 

In addition, Stagwell's innovative affiliate network now boasts 70 active and independent agency brands. In APAC, Stagwell's affiliate partners include Beyond Media Global (Guangzhou, Hong Kong, Sydney, Taipei), creative agency Enormous (Gurgaon, Mumbai), influencer agency Metric Design Studio (Shanghai), and digital and content full-service agency Serviceplan (Kuala Lumpur, Shanghai, Seoul).

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

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SOURCE Stagwell Inc.

FAQ

When did Stagwell open its new office in Malaysia?

Stagwell opened its office in Malaysia on September 1, 2022.

What is the significance of Stagwell's expansion in Asia-Pacific?

The expansion aims to enhance marketing capabilities in a rapidly growing region, leveraging Malaysia's economic growth and e-commerce potential.

What growth rate did Malaysia's GDP achieve recently?

Malaysia's GDP grew by 9% in the last quarter.

What partnerships will Stagwell leverage in Malaysia?

Stagwell is collaborating with Malaysia Airlines for sponsorship and advertising opportunities.