MONO, a Stagwell (STGW) Agency, Expands Leadership Team to Support New Business Momentum

Rhea-AI Summary

MONO, a Minneapolis-based creative agency, has announced the creation of five leadership roles to support its growth following recent business wins, including clients like Molson Coors and RHYTHM Cannabis. Promotions were given to Katie Riddle as Executive Creative Director, Julie Vessel as COO, Melissa Mathei as Director of Account Management, and Kathleen Flanders as Director of Client Operations. Additionally, Suzy Langdell was hired as Director of Business Development. This expanded leadership team is expected to enhance MONO's capabilities and client services, driving continued growth.

Positive

• Creation of five new leadership roles to support growth.
• Increased focus on client services with a strengthened leadership team.
• Recent new business wins including high-profile clients like Molson Coors.

Negative

• Potential concerns about continuity as new leaders are introduced.

MINNEAPOLIS, Feb. 28, 2022 /PRNewswire/ -- Minneapolis-based creative agency MONO today announced the addition of five newly created leadership roles as the agency accelerates growth amid new business wins and assignments, including Molson Coors, HelpSystems, and RHYTHM Cannabis.

Four of the five include promotions from within the agency:

• Katie Riddle to Executive Creative Director to manage, lead and drive creative excellence for MONO's existing and prospective clients. Riddle formerly served as Group Creative Director.
• Julie Vessel to Chief Operations Officer, to drive and streamline MONO's global operations. Vessel was formerly Chief Talent Officer
• Melissa Mathei to Director of Account Management, to lead the account management team and deepen relationships with MONO's existing clients, formerly Group Account Director
• Kathleen Flanders to Director of Client Operations to lead client operations and project management discipline, formerly Group Project Leader

In addition, MONO has hired Suzy Langdell to Director of Business Development, from Fallon Group, to accelerate the agency's new business acquisition efforts.

This bolstered leadership team aligns with MONO's mandate to simplify and empower, enhancing MONO's capabilities while expanding client services to support additional growth and continued momentum. In recent months, MONO has added new clients domestically and expanded its remit for long-term partners in the retail and adult beverage industries.

"This is about securing the future of MONO. As we look at our ambitions for 2022 and beyond, we see an opportunity to empower more leaders to fuel best-in-class capabilities, inspire our teams and clear the way for great work to happen," said Founding Partner Jim Scott.

"As we celebrate strong growth and look for ways to expand our offering, we recognize the need to have an Executive Creative Director and expanded slate of senior leaders who are 100% focused on driving and inspiring great work for our clients every day, while we help grow and evolve the agency," added Founder & CCO Chris Lange. 

MONO is part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. MONO sits within The Alliance, an integrated collective of digital, creative, public relations marketing agencies that collaborate on new business opportunities and client work to drive greater integrated value. The Alliance includes Anomaly, digital innovation shop YML, consumer communications group HUNTER, and healthcare firm Concentric Health Experiences.

About MONO

MONO is an award-winning creative agency for brands in search of ideas that will disrupt the market and define them in the long-term. MONO was founded with a belief that "Simple Always Wins" and an obsession to attack complexity in order to create simple, captivating ideas that move people and move business. MONO works with Valspar and HGTV/SW paints, Thomas' English Muffins, LifeSpace, Old Dominion, Peroni and Leinenkugel's. For more information, visit: www.mono-1.com.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com  
202-423-4414

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SOURCE Stagwell Inc.

FAQ

What leadership changes were announced by MONO affiliated with Stagwell (STGW)?

MONO has created five new leadership roles, promoting Katie Riddle to Executive Creative Director, Julie Vessel to COO, Melissa Mathei to Director of Account Management, and Kathleen Flanders to Director of Client Operations. Suzy Langdell has been hired as Director of Business Development.

What impact do the leadership changes at MONO have on Stagwell (STGW)?

The leadership changes are intended to support MONO's growth and enhance client services, potentially improving Stagwell's overall performance.

Why did MONO expand its leadership team recently?

MONO expanded its leadership team to manage new business acquisition and streamline operations amid recent client wins, including Molson Coors.