ASSEMBLY BRINGS BRAND NEW GALAXY INTO THE FOLD, CONNECTING DIGITAL COMMERCE AND OMNICHANNEL MEDIA TO DELIVER TRUE BRAND PERFORMANCE WORLDWIDE
Stagwell (NASDAQ: STGW) announced that Brand New Galaxy is rebranding as Assembly, enhancing digital commerce capabilities globally. This rebranding integrates over 400 digital commerce experts, expanding solutions for clients like Lindt, Lenovo, and Virgin Mobile. Key executives from Brand New Galaxy, including former CEO Piotr Morkowski, will join Assembly's leadership team. The move aims to create more connected omnichannel experiences and deliver superior ROI for marketing investments. Assembly's AI-powered platform, STAGE, will benefit from unprecedented attitudinal, behavioral, and transactional data integration.
- Rebranding expands Assembly's digital commerce capabilities globally.
- Integration of over 400 digital commerce experts enhances service delivery.
- Expanded solutions for major clients such as Lindt, Lenovo, and Virgin Mobile.
- Key executives from Brand New Galaxy join Assembly, ensuring leadership continuity.
- Assembly's AI-powered platform STAGE benefits from enhanced data integration.
- Focus on delivering superior ROI for marketing investments.
- Creation of more connected omnichannel experiences for clients.
- Opportunities for professional growth due to increased scale and exposure.
- Integration challenges may arise with the merging of Brand New Galaxy and Assembly.
- Potential disruption to existing client relationships during the rebranding process.
- Increased operational costs due to the integration of new capabilities and data.
Insights
Market positioning and integration strategy are central themes in this rebranding announcement. The consolidation of Brand New Galaxy into Assembly under Stagwell is a strategic move to bolster their digital commerce capabilities. For investors, this signifies a potential increase in market share and the ability to attract a broader client base. The leadership continuity with familiar faces like Piotr Morkowski ensures minimal disruption and maintains client trust.
This rebranding also aligns with current industry trends where integration of data-driven insights and AI-powered solutions are becoming important for delivering effective marketing strategies. Assembly's expanded capabilities, leveraging transactional data via their STAGE platform, can provide more precise targeting and better ROI on advertising spend. This could position Assembly favorably against competitors who have yet to integrate such advanced capabilities.
However, it's vital to consider the execution risks inherent in large-scale integrations. While the potential for growth is significant, the success of this rebranding will heavily depend on how smoothly these expanded capabilities are integrated and how effectively they can leverage their combined expertise to drive client results.
From a financial perspective, the rebranding and expansion of capabilities could have a positive impact on Assembly's top line if effectively executed. The addition of over 400 digital commerce experts and the integration of transactional data suggest potential for enhanced revenue streams. Clients looking for comprehensive, data-driven marketing solutions may value this consolidated offering, leading to higher client acquisition and retention rates.
Investors should also note the mention of existing clients such as Lindt, Lenovo and Virgin Mobile. These established relationships underline a level of trust and satisfaction with the current service offerings, which could be further solidified through this enhanced capability. Additionally, the AI-powered platform STAGE can contribute to operational efficiencies, potentially improving profit margins.
However, there are always costs associated with such a significant restructuring, including potential disruptions during the transition period and the need for extensive internal training. The long-term success will be measured by how quickly and effectively these new capabilities translate into tangible financial results. Investors should monitor quarterly earnings for signs of increased revenue and improved margins as indicators of the success of this rebranding strategy.
Stagwell's (STGW) Brand New Galaxy rebrands as Assembly, bolstering Assembly's media and more capabilities across the consumer journey
Brand New Galaxy's rebranding as Assembly was a natural next step in the agencies' partnership. Assembly now boasts a stand-alone digital commerce capability of more than 400 experts continuing to deliver excellence for clients, including Lindt, Ceer, and Mashreq, while also offering expanded solutions for brands like Lenovo, Fossil Group, and Virgin Mobile to deliver superior value and ROI for marketing investments. The move brings together unprecedented attitudinal, behavioral and now transactional data under, STAGE, Assembly's AI-powered platform and operating system. Ultimately, this furthers Assembly's vision to create more connected omnichannel experiences to make clients' brands perform.
Key executives from Brand New Galaxy will join Assembly's global leadership team, ensuring seamless integration and continuity of excellence for existing and new clients. Former Brand New Galaxy CEO Piotr Morkowski, a seasoned leader in the industry, is now Assembly's Global Digital Commerce CEO, while Julia Dziurbiejko and Kacper Kłos, both highly respected in their fields, assume the roles of Global Digital Commerce COO and Global Head of Digital Commerce, respectively.
"Since we acquired Brand New Galaxy in 2021, the agency has been essential to accelerating commerce-driven solutions for our clients. We believe this combination is the right step to bring the best minds in the industry together with a broader spectrum of digital services designed to drive full-funnel growth and engagement," said Mark Penn, Chairman and CEO, Stagwell.
"This move is a long-awaited natural next step in Brand New Galaxy's journey since it joined Stagwell back in 2021. BNG has already been closely collaborating with Assembly on a number of global clients for the past two years, and coming under one umbrella is a natural move which creates even more growth opportunities for both our clients and people. I am truly excited about joining forces with Assembly to continue to be a challenger on the market and expand the digital frontiers even further together," says Piotr Morkowski, now Global Digital Commerce CEO at Assembly.
"I am thrilled to have Brand New Galaxy become a part of Assembly," says Rick Acampora, Global CEO of Assembly. " Their expertise in digital commerce is a fantastic addition to help drive more meaningful connections between clients and their audiences. This integration and added capability allow us to help our clients grow by connecting their needs from end-to-end with more transactional data and insights to inform better brand strategies at the onset. We're also excited about what this means for our people as more scale and exposure result in more professional growth for each of them. Our goal is to Find the Change that Fuels Growth in everything we do, and we are excited about the limitless possibilities that lie ahead."
ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.
ABOUT STAGWELL
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
STAGWELL CONTACT:
Kara Gelber
pr@stagwellglobal.com
ASSEMBLY CONTACT:
Jess Santini
jess.santini@assemblyglobal.com
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SOURCE Stagwell Inc.
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