ASSEMBLY, A STAGWELL (STGW) AGENCY, APPOINTS INDUSTRY HEAVYWEIGHT MATT ADAMS AS EUROPE CEO
Assembly has appointed Matt Adams as CEO of Europe, effective March 27, 2023. He will oversee Assembly's operations in continental Europe and the UK, focusing on business development and sustainable growth. Adams brings over 20 years of experience, previously serving as Global COO at Brainlabs, where he significantly expanded the company and integrated multiple acquisitions. His impressive background includes leading Havas Media Group during a successful turnaround and establishing Dentsu's iProspect as a major player in the UK. Alongside Adams, three other executives were promoted to CEO positions in North America, MENA, and APAC. This leadership change comes after global client wins and product launches, indicating a strategic move to enhance Assembly's market presence.
- Appointment of Matt Adams expected to drive sustainable growth and enhance business development in Europe.
- Adams has a strong background in transforming and scaling businesses, which may positively impact Assembly's performance.
- Recent global new business wins and product launches signifying organizational growth.
- None.
Assembly also announced three new CEO promotions in
With over 20 years of senior leadership experience working across both the media owner and agency sides of the business,
"We are delighted to welcome Matt to Assembly, where he'll lead our European business and bring our proposition, 'find the change that fuels growth,' to new heights. He is someone who knows how to unlock the potential of his teams, provide immense value to clients, and build strategic and innovative business solutions to drive success. I look forward to our European business continuing to change and grow under his leadership," said
Over the last two years, Assembly has successfully transformed its business from the inside out – resulting in more media AOR engagements and double-digit growth globally and over 1,600 employees across the world. In late 2021, Assembly merged with ForwardPMX to become the flagship omnichannel media agency within
In addition to
- North America President
Valerie Davis has been promoted toNorth America CEO - APAC Managing Director
Richard Brosgill has been promoted to APAC CEO - MENA Managing Director
Faisal Dean has been promoted to MENA CEO
"Assembly has more than its fair share of top talent, is globally scaled and regionally relevant," said Adams. "In today's environment, winning agencies are able to effectively generate value while delivering on smart and innovative marketing and media solutions that fuel growth, and Assembly has that in spades. I couldn't be joining at a better time."
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We're purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of
Press Contact:
Jess.santini@assemblyglobal.com
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