Apple Consumer Insights Executive to Lead Global Marketing for National Research Group, a Stagwell (STGW) Company

Rhea-AI Summary

National Research Group announced the appointment of Grady Miller as Chief Marketing Officer, effective March 22, 2022. Miller, previously Vice President of Strategy at NRG, will manage global marketing and strategic communications. His return comes after leading Apple TV+'s consumer insights since its launch in 2019. Miller's experience encompasses roles in film development at Sony Pictures and research at Penn Schoen Berland. NRG, under Stagwell (NASDAQ: STGW), specializes in insights at the convergence of entertainment and technology.

Positive

• Grady Miller's extensive experience in consumer insights and strategic marketing enhances NRG's leadership.
• Miller's role aims to strengthen NRG's client engagement and media outreach.
• NRG's focus on data-driven reporting can drive innovation and creativity for clients.

Negative

• None.

LOS ANGELES, March 22, 2022 /PRNewswire/ -- National Research Group (NRG), recognized as an insights leader at the edge of technology, content and culture, today announced Grady Miller, head of consumer insights at Apple TV+, as its Chief Marketing Officer. He will run the company's global marketing, strategic communications, and thought leadership functions. National Research Group is a firm within Stagwell (NASDAQ: STGW), the global challenger network built to transform marketing.

This marks Miller's return to NRG, where he was most recently Vice President of Strategy in 2019. Then, he helped grow the business firmwide and led assignments with top content, technology, and media companies. In his new role, Miller will oversee the direction of NRG's client engagement, content marketing, and media outreach. He will also oversee NRG's thought leadership strategy, answering the questions that matter most to world-class creators, rising disruptors, and big tech firms.

"NRG's singular expertise has never been more relevant to understanding what is next in culture. That's why I'm so excited to be rejoining NRG at this pivotal moment. As we harness our vast knowledge of the consumer, NRG is further shaping the conversation around the future of content, tech, and media." said Miller. "Our expanding data-driven reporting will create unique value for our clients that can fuel their innovation and creativity."

Miller is an insights and analytics executive who comes to NRG after serving as the Global Research Lead for Apple TV+ since the launch of the video streaming subscription service in 2019. He established and built the group responsible for leveraging consumer insights across Apple TV+, where his team helped guide platform development, programming, and marketing.

"We are delighted to welcome our friend Grady back to NRG," said Jon Penn, CEO, National Research Group. "Grady is a rare leader who is equal parts creator, counselor and researcher. His vision for seeing what's next in our culture matched with his uncanny insight into content and technology trends will super charge our marketing to new heights."

Miller initially joined NRG in 2016 following roles in film development and production at Sony Pictures Entertainment and at research agency Penn Schoen Berland. Miller has sat on the board of Los Angeles World Affairs Council and the American Jewish World Service. Miller received a Bachelor of Arts degree from the University of Southern California's School of Cinematic Arts and a Master of Business Administration from the University of Southern California's Marshall School of Business. He will be based in NRG's Los Angeles office.

About National Research Group (NRG): NRG is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world's leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Jordan Yates
818-388-7924
jordan@globalsitroom.com

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SOURCE Stagwell Inc.

FAQ

What is the significance of Grady Miller's appointment at Stagwell (STGW)?

Grady Miller's appointment as Chief Marketing Officer at National Research Group (NRG), a Stagwell company, is significant due to his extensive background in consumer insights and marketing strategy, which can enhance NRG's client offerings.

When did Grady Miller join National Research Group?

Grady Miller rejoined National Research Group on March 22, 2022, after previously serving as Vice President of Strategy.

What are Grady Miller's previous roles before joining NRG?

Before joining NRG, Grady Miller was the Global Research Lead for Apple TV+ and has held positions at Sony Pictures Entertainment and Penn Schoen Berland.

How does Miller's return impact NRG's marketing strategy?

Miller's return is expected to revitalize NRG's marketing strategy by leveraging his insights into consumer trends and enhancing client engagement.

What is the focus of National Research Group's services?

National Research Group focuses on providing insights and strategies at the intersection of entertainment and technology, aimed at driving client growth.