Allison+Partners Launches New M365 Offering to Advance Global Multicultural Marketing Efforts
Allison+Partners has launched M365, a multicultural marketing initiative aimed at enhancing audience engagement through three key multicultural dimensions: cultural heritage, cultural status, and cultural integration. This new offering focuses on promoting diversity in marketing by leveraging data science, cultural insights, and targeted strategies to create authentic campaigns. M365 has successfully collaborated with brands like Toyota, Aflac, and Denny's, highlighting cultural moments and addressing social issues. The initiative aims to reshape how brands connect with diverse consumer groups around the globe.
- M365 enhances multicultural engagement through targeted strategies.
- Successful partnerships with brands like Toyota, Aflac, and Denny's.
- Effective campaigns that resonate with diverse consumer groups.
- None.
The specialty analyzes marketing programs across various multicultural dimensions to deliver more diversity-forward, inclusive and authentic campaigns
Each multicultural dimension explores heritage, racial identities, sexual orientations, lifestyles, attitudes, beliefs, behaviors, points of engagement and best channels to engage. The offering leverages research, data science, cross-channel insights, media relationships and measurement reporting to implement successful local and global multicultural campaigns.
“Many brands approach multicultural marketing as an afterthought and treat diverse consumer groups as a single monolithic entity instead of recognizing and understanding the unique nuances and cultural differences within each group,” said
The specialty collaborates with brands across industries and has a global reach to enhance intercultural storytelling across continents, a critical component for clients doing business or expanding globally.
M365 offers several cultural-driven approaches to help clients create more effective and inclusive multicultural marketing campaigns that truly resonate with their target audience. Strategies include:
- Incorporating data science and technology through a digital-first approach to promote authentic brand awareness that uniquely reflects today’s multicultural consumer and the platforms where they consume content
- Creating relevant moments that tap into cultural trends and conversations
- Keeping pace with the ever-evolving societal shifts of multicultural audiences
- Leveraging research such as quick pulse surveys, focus groups and data insights to help clients understand motivations, aspirations, and key purchase drivers
M365 has already helped clients like
For Aflac we launched their first purpose campaign, Close the Gap, to highlight the health and wealth gaps in America and position the company as a leader in addressing medical debt.
The focal point of the multifaceted campaign was the brand’s first animated short film, The Park Bench, scored by Nas and developed by Black creators, where Aflac’s duck brings joy to a family struggling through the father’s sickle cell diagnosis and shows their journey to recovery. The film was an official selection at Brand Storytelling 2022, an official
The campaign launch was a success with half a billion impressions and counting, with stories in Forbes, Campaign US and
The team also supports Denny’s activations for HBCU sports in campaigns like the Orange Blossom Classic between two powerhouse
To learn more about M365 at Allison+Partners, please visit M365’s microsite.
About Allison+Partners
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, North American Agencies of the Year and Best Agencies to Work For. The agency was also named by PRWeek as a Best Places to Work for four consecutive years and recognized as one of UK’s Fastest Growing Agencies. Allison+Partners operates in 50 markets worldwide and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by
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Allison+Partners
Shanna.brown@allisonpr.com
646-428-0672
Source: Allison+Partners
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