Allison+Partners Expands Performance+Intelligence Group to Advance Agency Data Offerings

Rhea-AI Summary

Allison+Partners has launched the Performance+Intelligence Group, a centralized team focused on data-driven marketing solutions, combining existing capabilities with new hires and technology. Led by Brent Diggins, the team serves major brands such as AB InBev and Toyota, providing cross-channel analytics, data science, and campaign measurement. Key hires include Kevin Convery and Philip Kam, enhancing the agency's analytics expertise. The group also formed strategic alliances with Stagwell Marketing Cloud and Proof Analytics to offer advanced analytics and real-time insights, addressing increasing client demand for sophisticated data solutions.

Positive

• Launch of Performance+Intelligence Group expands data-driven capabilities.
• Key hires enhance analytics and data science expertise.
• Strategic alliances with Stagwell Marketing Cloud and Proof Analytics improve service offerings.
• Addresses increasing demand for sophisticated data solutions among clients.

Negative

• None.

Performance+Intelligence builds on the agency’s existing research and analytics strengths and adds key hires, offerings, and technology solutions

SAN FRANCISCO--(BUSINESS WIRE)-- Allison+Partners’ Marketing Innovation Team has advanced its industry recognized data solutions by combining existing and new capabilities into one centralized group of data and analytics experts, reinforcing the agency's commitment to data-driven solutions for clients.

The Performance+Intelligence Group, led by agency Partner and industry analytics veteran Brent Diggins, includes cross-channel analytics and insights, data science, measurement and research functions. The group works with many of the world’s leading brands including AB InBev, Dexcom, UL’s FSRI and Toyota.

"Performance+Intelligence is an expansion in both capability and philosophy of our existing global data services team to better serve the increasing demand for deep, well-rounded and connected data," said Brent Diggins, partner and managing director of Performance+Intelligence, Allison+Partners. “In addition to data services, Performance+Intelligence will be a hub of innovation, technology and consultation, both internally and externally.”

Key hires include Kevin Convery, vice president of Data Science and Philip Kam, vice president of Data Analytics. Katie Malark, current senior vice president of Research+Insights, will serve as operations lead for the growing team. The senior team is joined by colleagues spread across multiple geographies globally.

“Our established data services are integral to our agency clients and the newly structured Performance+Intelligence team is the next evolution to advance holistic data solutions together under a unified lens,” said Cathy Planchard, global president of Marketing Innovation Team. “Companies today demand more sophisticated data solutions, real-time insights and reporting and a 360-degree view of their brand, employees and customers. The Performance+Intelligence team addresses those critical needs and more.”

Key offerings from the Performance+Intelligence team include: cross-channel campaign measurement, strategic insights, advanced dashboarding, custom model development, brand and reputation tracking, product development, concept testing, persona and segmentation development and research for thought leadership.

In addition to key hires, Allison+Partners has developed strategic technology alliances that bring alternative data sets, artificial intelligence, machine learning and advanced analytics to the agency including:

• Stagwell Marketing Cloud: Access and partnerships with parent company Stagwell and the Stagwell Marketing Cloud, which is a proprietary suite of SaaS and DaaS solutions.
• Proof Analytics: A strategic alliance between Allison+Partners and Proof adds state-of-the-art, automated go-to-market analytics delivered at the decision speed of business. Proof has redefined both traditional Marketing Mix Modeling and Marketing Resource Management approaches, delivering SaaS products that are in a league of their own in terms of performance, speed, and affordability.

“With its alliance with Proof, Allison+Partners continues to accelerate far beyond most normal agencies in being able to plan, forecast, prove and pivot marketing investments in the face of rapid, volatile change,” said Mark Stouse, CEO of Proof Analytics. “Brent Diggins leads one of the best performance optimization and intelligence teams in the industry, and it just took another huge step forward.”

In addition to external projects, the Performance+Intelligence is the engineering force behind an array of Allison+Partners' intellectual property including the Brandgeist IQ methodology, the Allison+Sports Earned Performance Scorecard and the Health Tech Post-Pandemic Pivot report.

About Allison+Partners
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, North American Agencies of the Year and Best Agencies to Work For. The agency was also named by PRWeek as a Best Places to Work for four consecutive years and recognized as one of UK’s Fastest Growing Agencies. Allison+Partners operates in 50 markets worldwide and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221220005705/en/

Media:

Shanna Brown

Allison+Partners

Shanna.brown@allisonpr.com

646-428-0672

Source: Allison+Partners

FAQ

What is the Performance+Intelligence Group at Stagwell?

The Performance+Intelligence Group is a centralized team at Allison+Partners focusing on data-driven marketing solutions, integrating analytics, data science, and measurement functions.

Who leads the Performance+Intelligence Group within Stagwell?

Brent Diggins, an industry analytics veteran, leads the Performance+Intelligence Group.

What are the key offerings from the Performance+Intelligence team?

Key offerings include cross-channel campaign measurement, strategic insights, advanced dashboarding, custom model development, and brand tracking.

Which major brands does Allison+Partners serve?

Allison+Partners serves leading brands including AB InBev, Dexcom, UL’s FSRI, and Toyota.

What strategic alliances has Allison+Partners formed?

Allison+Partners has formed strategic alliances with Stagwell Marketing Cloud and Proof Analytics to enhance their analytics offerings.