Starco Brands Announces Industry Veteran Alex Alston to Lead Skylar Clean Beauty
Starco Brands (OTCQB: STCB) has appointed Alex Alston as Vice President of Skylar Clean Beauty, a fragrance brand known for clean, hypoallergenic scents. Alston brings extensive experience in beauty and luxury e-commerce sectors, having previously held leadership positions at Rose Inc., r.e.m. beauty, NET-A-PORTER, Charlotte Tilbury, L'Oréal USA, and LVMH.
At r.e.m. beauty, Alston led the global rollout and helped the brand win the Allure Readers Choice New Brand of the Year award. At NET-A-PORTER, he drove significant growth and launched key initiatives. Starco Brands' CMO, David Dreyer, expressed confidence in Alston's ability to merge creativity with strategic business results, which will be important for building out the Skylar brand and new ventures.
Starco Brands (OTCQB: STCB) ha nominato Alex Alston come Vice Presidente di Skylar Clean Beauty, un marchio di profumi noto per le sue fragranze pulite e ipoallergeniche. Alston porta con sé una vasta esperienza nei settori della bellezza e dell'e-commerce di lusso, avendo ricoperto in passato ruoli di leadership in Rose Inc., r.e.m. beauty, NET-A-PORTER, Charlotte Tilbury, L'Oréal USA e LVMH.
In r.e.m. beauty, Alston ha guidato il lancio globale e ha contribuito a far vincere al marchio l'Allure Readers Choice New Brand of the Year. In NET-A-PORTER, ha guidato una significativa crescita e ha lanciato iniziative chiave. Il CMO di Starco Brands, David Dreyer, ha espresso fiducia nelle capacità di Alston di unire creatività con risultati strategici per il business, elemento cruciale per sviluppare il marchio Skylar e nuove iniziative.
Starco Brands (OTCQB: STCB) ha nombrado a Alex Alston como Vicepresidente de Skylar Clean Beauty, una marca de fragancias conocida por sus aromas limpios e hipoalergénicos. Alston aporta una amplia experiencia en los sectores de belleza y comercio electrónico de lujo, habiendo ocupado anteriormente cargos de liderazgo en Rose Inc., r.e.m. beauty, NET-A-PORTER, Charlotte Tilbury, L'Oréal USA y LVMH.
En r.e.m. beauty, Alston lideró el lanzamiento global y ayudó a que la marca ganara el premio Allure Readers Choice New Brand of the Year. En NET-A-PORTER, impulsó un crecimiento significativo y lanzó iniciativas clave. El CMO de Starco Brands, David Dreyer, expresó confianza en la capacidad de Alston para combinar creatividad con resultados comerciales estratégicos, lo cual será importante para desarrollar la marca Skylar y nuevas aventuras.
Starco Brands (OTCQB: STCB)는 Skylar Clean Beauty의 부사장으로 Alex Alston을 임명했습니다. Skylar Clean Beauty는 깨끗하고 저자극적인 향기로 잘 알려진 향수 브랜드입니다. Alston은 Rose Inc., r.e.m. beauty, NET-A-PORTER, Charlotte Tilbury, L'Oréal USA 및 LVMH에서 리더십 직책을 맡으며 뷰티 및 럭셔리 전자상거래 분야에서 폭넓은 경험을 쌓았습니다.
r.e.m. beauty에서 Alston은 글로벌 롤아웃을 이끌었고, 브랜드가 Allure Readers Choice New Brand of the Year 상을 수상하는 데 기여했습니다. NET-A-PORTER에서는 상당한 성장을 이루고 핵심 이니셔티브를 시작했습니다. Starco Brands의 CMO인 David Dreyer는 Alston이 창의성과 전략적 비즈니스 결과를 결합할 수 있는 능력에 대한 신뢰를 표명했으며, 이는 Skylar 브랜드 및 새로운 사업을 구축하는 데 중요할 것입니다.
Starco Brands (OTCQB: STCB) a nommé Alex Alston au poste de Vice-président de Skylar Clean Beauty, une marque de parfums connue pour ses senteurs propres et hypoallergéniques. Alston possède une vaste expérience dans les secteurs de la beauté et du e-commerce de luxe, ayant occupé précédemment des postes de direction chez Rose Inc., r.e.m. beauty, NET-A-PORTER, Charlotte Tilbury, L'Oréal USA et LVMH.
Chez r.e.m. beauty, Alston a dirigé le déploiement mondial et a contribué à faire gagner à la marque le prix Allure Readers Choice New Brand of the Year. Chez NET-A-PORTER, il a stimulé une croissance significative et lancé des initiatives clés. Le CMO de Starco Brands, David Dreyer, a exprimé sa confiance dans la capacité d'Alston à fusionner créativité et résultats commerciaux stratégiques, ce qui sera essentiel pour développer la marque Skylar et de nouvelles aventures.
Starco Brands (OTCQB: STCB) hat Alex Alston zum Vizepräsidenten von Skylar Clean Beauty ernannt, einer Duftmarke, die für ihre sauberen, hypoallergenen Düfte bekannt ist. Alston bringt umfassende Erfahrung im Beauty- und Luxus-E-Commerce-Sektor mit, nachdem er zuvor Führungspositionen bei Rose Inc., r.e.m. beauty, NET-A-PORTER, Charlotte Tilbury, L'Oréal USA und LVMH innehatte.
Bei r.e.m. beauty leitete Alston die globale Einführung und half der Marke, den Allure Readers Choice New Brand of the Year Award zu gewinnen. Bei NET-A-PORTER trieb er ein signifikantes Wachstum voran und startete wichtige Initiativen. Der CMO von Starco Brands, David Dreyer, äußerte Vertrauen in Alstons Fähigkeit, Kreativität mit strategischen Geschäftsergebnissen zu verbinden, was entscheidend für den Ausbau der Skylar-Marke und neuer Unternehmungen sein wird.
- Appointment of experienced industry veteran Alex Alston as VP of Skylar Clean Beauty
- Alston's proven track record in transformative leadership and brand development
- Potential for enhanced marketing strategies and customer engagement for Skylar brand
- None.
(Photo: Business Wire)
“Alex’s extensive background across leading brands and his ability to merge creativity with strategic business results make him the ideal leader for Skylar,” said David Dreyer, chief marketing officer of Starco Brands. “His expertise and out-of-the-box thinking will be crucial as we build out the Skylar brand and new ventures for the company.”
Alston expressed his enthusiasm for his new role: “I am thrilled to join the Starco Brands family, a company with an incredible culture and mission to spark excitement in the everyday. The idea of bringing behavior-changing products to market excited and inspired me from our very first discussion. Leading Skylar, with its strong brand foundation and marquee partners like Sephora is an exciting next step and I aim to help this brand become a true standout in the beauty space.”
Alston joins Skylar from Rose Inc., where he served as vice president of global marketing and creative. Focused on enhancing the brand’s strategic and creative direction, he worked closely with the founder to refine the product and content strategy.
Before Rose Inc., Alston was the launch partner and VP Global Brand for r.e.m. beauty with Ariana Grande from 2020 to 2023. He collaborated with her to build and define the brand, leading the global rollout across DTC and wholesale channels. Under his leadership, r.e.m. beauty won the Allure Readers Choice New Brand of the Year award, developed multiple award-winning products, and created a clearly defined and differentiated point of view that allowed for rapid brand success.
From 2016 to 2020, Alston was with NET-A-PORTER, serving as head of global brand campaigns and earlier as head of marketing for EMEA. He drove significant growth and led the rollout of important initiatives like Net-Sustain, the retailer's first sustainability platform. He also launched market firsts such as the Fine Jewelry & Watch Suite in addition to leading key projects with Saint Laurent, Balenciaga, Hermes and Fendi among others, positioning NET-A-PORTER at the forefront of luxury e-commerce.
Alston previously held leadership positions at Charlotte Tilbury, where he led the US launch and rollout, as well as at L’Oréal
Alston graduated from Nottingham Trent University with a first-class BA (Hons) in Fashion, Marketing, and Communication. Known for his visionary leadership and creative prowess, Alston is set to bring a fresh perspective to Skylar’s marketing strategies and customer engagement.
About Skylar
Skylar Clean Beauty is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, eco-friendly scents catering to a modern, conscientious and dynamic consumer. Founded in 2017, Skylar empowers individuals to feel beautiful, confident, and safe in their skin with a diverse range of fragrances crafted to inspire and uplift. Utilizing the finest ingredients and prioritizing sustainability, Skylar designs innovative formulations to be gentle on sensitive skin, free of harmful chemicals, vegan and cruelty-free. The packaging features a
About Starco Brands
Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.
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Source: Starco Brands
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