Skylar Unveils ‘Boardwalk Delight Hair & Body Mist’ Following Unprecedented 2023 Eau De Parfum Launch

Rhea-AI Summary

Starco Brands (STCB) announced the launch of Skylar’s Boardwalk Delight Hair & Body Mist, a convenient and sustainable fine fragrance for hair and body. The product, made with 30% recycled materials, is priced at $30 and is available for purchase on skylar.com, sephora.com, and in Sephora stores. The company aims to tap into the rapidly growing global hair and body mist market, projecting to surpass USD 19,018.32 million by 2030. Skylar is known for its commitment to sustainability and well-being, and the new offering is designed to allow enthusiasts to carry their beloved scent wherever they go. The CEO of Starco Brands, Ross Sklar, expressed excitement about the expansion of the product line and the company's strategic vision and commitment to innovation.

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Starco Brands (OTCQB: STCB), developer and acquirer of behavior-changing technologies and brands that spark excitement in the everyday, today announced Skylar’s most sought-after eau de parfum, Boardwalk Delight, is now available as a convenient and lightweight hair and body mist format. Introducing Boardwalk Delight Hair & Body Mist, a dreamy fine fragrance for hair and body to spritz wherever life takes you.

Introducing Boardwalk Delight Hair & Body Mist, a dreamy fine fragrance for hair and body to spritz wherever life takes you. (Graphic: Business Wire)

Boardwalk Delight Hair & Body Mist is available on skylar.com starting today, February 7, sephora.com on February 13, and Sephora stores on March 15. The 80mL travel-friendly bottle is priced at $30 and is made with 30% recycled materials, aligning with Skylar’s commitment to sustainability.

“First launched as eau de parfum in 2023, Boardwalk Delight quickly became Skylar’s most popular introduction, selling out within ten days of its initial launch,” said Sara Miranda, Skylar’s marketing vice president. “Now, with the launch of Boardwalk Delight Hair & Body Mist, busy and active enthusiasts can indulge in the dreamy fragrance that captures the essence of leisurely strolls down sun-kissed boardwalks through a delightful blend of cotton candy, raspberry sorbet, creamy coconut milk, and pure vanilla — wherever life takes them.”

Skylar Hair & Body Mists are designed to be an essential companion for those on the go. Crafted to refresh and invigorate, these hypoallergenic mists are safe for sensitive skin, eco-friendly, vegan, and cruelty-free. They effortlessly fit into purses, gym bags, or carry-ons, allowing consumers to carry their beloved Skylar scent throughout the day.

Skylar Hair & Body Mists can be spritzed on hair, skin, cotton, or polyester fabrics, allowing consumers to enjoy the scent in various ways. For those looking to enhance their fragrance game, Skylar offers the unique option to layer multiple fragrances, creating many scent possibilities and delivering maximum aromatic impact.

"Skylar’s record-breaking quarter of 2023 is a testament to our strategic vision and commitment to innovation. With the launch of Boardwalk Delight Hair & Body Mist, we are not only expanding our product line but also tapping into the rapid growth of the global hair and body mist market. This new offering allows enthusiasts to carry their beloved scent wherever they go while staying true to Skylar’s core values of sustainability and well-being. We are excited to continue redefining the fragrance world, one scent at a time,” said Ross Sklar, CEO of Starco Brands.

According to a recent report by Consegic Business Intelligence, the global hair and body mist market is experiencing rapid growth and is projected to surpass USD 19,018.32 million by 2030. Skylar entered the hair and body mist market in 2023 with the launch of Vanilla Sky, Coconut Cove, and Peach Fields and is poised to capture a significant share of this market with its new hair and body fragrance mists.

About Skylar

Skylar Clean Beauty is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, eco-friendly scents catering to a modern, conscientious and dynamic consumer. Founded in 2017, Skylar empowers individuals to feel beautiful, confident, and safe in their skin with a diverse range of fragrances crafted to inspire and uplift. Utilizing the finest ingredients and prioritizing sustainability, Skylar designs innovative formulations to be gentle on sensitive skin, free of harmful chemicals, vegan and cruelty-free. The packaging features a 100% recyclable bottle, cap, and box unique in the fragrance industry. Expert perfumers thoughtfully craft each scent to evoke a unique sensory experience, encapsulating the essence of life’s most cherished moments and memories. With a commitment to giving back, Skylar actively supports non-profit organizations focused on women’s empowerment and environmental conservation. Through its exceptional products, dedication to customer satisfaction, and social responsibility, Skylar continues redefining the fragrance world, one scent at a time. For more information, please visit skylar.com.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

Forward-Looking Statements

Any statements in this press release about the Company's future expectations, plans and prospects, including statements about our financing strategy, future operations, future financial position and results, market growth, new product launches and product growth, total revenue, as well as other statements containing the words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "project," "should," "target," "will," or "would" and similar expressions, constitute forward-looking statements within the meaning of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. The Company may not achieve the plans, intentions or expectations disclosed in the Company's forward-looking statements, and you should not place undue reliance on the Company's forward-looking statements. All forward-looking statements are subject to assumptions, risks and uncertainties that may change at any time. Therefore, readers are cautioned that actual results could differ materially from those expressed in forward-looking statements. The Company undertakes no obligation to update any forward-looking statements as a result of new information, future developments or otherwise, except as expressly required by law. This cautionary statement entirely qualifies all forward-looking statements in this document.

Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements the Company make as a result of a variety of risks and uncertainties, including risks related to the Company's estimates regarding the potential market opportunity for the Company's current and future products and services, the impact of the COVID-19 pandemic, the competitive nature of the industries in which we conduct our business, general business and economic conditions, our ability to acquire suitable businesses, our ability to successfully launch new products and seize market share, the Company's expectations regarding the Company's sales, expenses, gross margins and other results of operations, and the other risks and uncertainties described in the "Risk Factors" sections of the Company's public filings with the Securities and Exchange Commission on Form 10-K for the year ended December 31, 2022 and our subsequent interim reports on Form 10-Q and 8-K. Copies of our SEC filings are available on our website at www.starcobrands.com. In addition, the forward-looking statements included in this press release represent the Company's views as of the date hereof. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date after the date hereof.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240207578474/en/

Brian Wright

media@starcobrands.com

Source: Starco Brands

FAQ

What is the name of the company that announced the launch of Boardwalk Delight Hair & Body Mist?

The company is Starco Brands (STCB).

Where can Boardwalk Delight Hair & Body Mist be purchased?

The product is available for purchase on skylar.com, sephora.com, and in Sephora stores.

What is the price of Boardwalk Delight Hair & Body Mist?

The product is priced at $30.

What percentage of recycled materials is used in the production of Boardwalk Delight Hair & Body Mist?

The product is made with 30% recycled materials.

What is the projected value of the global hair and body mist market by 2030?

The market is projected to surpass USD 19,018.32 million by 2030.

When did Skylar enter the hair and body mist market?

Skylar entered the market in 2023 with the launch of Vanilla Sky, Coconut Cove, and Peach Fields.

What is the CEO of Starco Brands excited about?

The CEO, Ross Sklar, expressed excitement about the expansion of the product line and the company's strategic vision and commitment to innovation.