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Starco Brands Inc (STCB) is an innovation leader in consumer products and behavior-changing brand strategies. This page serves as your central hub for verified company news, offering investors and stakeholders timely updates on product developments, financial milestones, and market initiatives.
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Starco Brands (OTCQB: STCB) reported its Q4 and full-year 2024 results, achieving net revenue of $58.7 million for FY2024, compared to $63.6 million in 2023. The company reached profitability on an Adjusted EBITDA basis at $1.3 million for FY2024.
Q4 2024 net revenue was $12.1 million, down from $18.5 million in Q4 2023, impacted by supply chain pressures and inventory adjustments. The company significantly reduced operating expenses, with Q4 2024 operating expenses down 61% and annual operating expenses reduced by 25%.
Key segment performance for FY2024:
- Starco Brands segment: $12.1M revenue (vs $16.3M in 2023)
- Skylar segment: $10.5M revenue (vs $10.7M in 2023)
- Soylent segment: $36.1M revenue
The company ended 2024 with $1.2 million in cash and $8.2 million in inventory, compared to $1.8 million cash and $10.7 million inventory at the end of 2023.
Whipshots, the vodka-infused whipped cream brand co-founded by Cardi B, announces 'Cardi Gras', a New Orleans-themed marketing campaign coinciding with game day celebrations. The centerpiece is a -edition King Cake flavor available across seven Southeastern states at major retailers including Total Wine & More, Costco, and others.
The initiative includes a partnership with Malibu for co-branded store programs and signature cocktails, plus collaboration with Fat Tuesday locations in New Orleans and Las Vegas. The King Cake Whipshots features vodka infusion with sweet, spiced notes inspired by traditional Mardi Gras King Cake, designed for desserts, coffees, and cocktails. The product will be distributed in Louisiana, Texas, Missouri, Florida, Alabama, Arkansas, and Mississippi.
Starco Brands (OTCB: STCB) has launched Nude Skin, a new luxury fragrance under its clean beauty brand Skylar. The eau de parfum features key notes of tiger orchid, warm vanilla, and golden amber, designed to blend with the wearer's natural scent.
The product is available in a 50mL size for $90 and a 10mL rollerball for $30, and can be purchased through Skylar.com, Sephora.com, and Sephora stores. The fragrance is hypoallergenic, vegan, cruelty-free, and sustainably made, targeting sophisticated Gen Z and modern millennial consumers.
This launch represents Skylar's evolution from playful beginnings to a more mature and luxurious brand positioning. The fragrance can be layered with other Skylar products like Salt Air, Vanilla Sky, and Citrus Reverie.
Starco Brands (OTCQB: STCB) announces Art of Sport brand's title sponsorship of the 2024 LA Bowl hosted by Rob Gronkowski at SoFi Stadium. The event, airing on ESPN, marks a significant expansion for Art of Sport as it evolves beyond personal care products. The brand is introducing new product lines including premium protein powders and pain relief solutions, broadening its portfolio to support athletes' complete game-day routines.
The expanded product range will be available at major retailers including Amazon, Costco, and Kroger, supported by a new national ad campaign launching during the bowl game broadcast. The sponsorship features immersive brand integrations throughout the stadium and broadcast, demonstrating Art of Sport's commitment to empowering athletes at all levels.
Starco Brands (OTCQB: STCB) reported Q3 2024 financial results with net revenue of $15.5 million, down from $17.7 million in Q3 2023. Gross margin improved sequentially to 41.2%. The company reported a net loss of $6.3 million, compared to net income of $2.3 million in Q3 2023. Adjusted EBITDA was $0.7 million.
The revenue decline was attributed to strategic reductions in Soylent's e-commerce marketing spend and lower Whipshots sales. The company identified $3 million in cost optimization opportunities through operational efficiencies. Cash position stood at $1.6 million with inventory of $13.2 million as of September 30, 2024.
Art of Sport (AOS), a division of Starco Brands (STCB), has been announced as the title sponsor of the 2024 LA Bowl Hosted By Gronk. The college football event will take place at SoFi Stadium in Inglewood, CA on December 18th at 6 PM PT, featuring teams from the Mountain West and former Pac-12 conferences. The game will be broadcast on ESPN.
As title sponsor, AOS will introduce fan activations, exclusive merchandise, and product experiences throughout the event, aligning with their mission to provide athletes with premium performance-driven products. The partnership aims to enhance the fan experience while showcasing college football talent at the state-of-the-art venue.
Starco Brands (OTCQB: STCB) announces that its fragrance brand Skylar has won the People's Choice – Popular category at the inaugural Scentbird Digital Fragrance Awards for its scent 'Vanilla Sky'. The awards ceremony, held at New York City's Crosby Street Hotel, was live-streamed globally and featured industry experts including beauty directors from Town & Country and Elle.
The winning fragrance, Vanilla Sky, features notes of cappuccino, pure vanilla, and caramelized cedar. This recognition highlights Skylar's success in creating clean, hypoallergenic fragrances safe for sensitive skin, while maintaining luxury and sustainable practices.
Starco Brands (OTCQB: STCB) announced it will release its third quarter 2024 financial results on November 14, 2024, after market close. The company will host a conference call at 1:30 PM Pacific Time (4:30 PM Eastern Time) to discuss the results. U.S. investors can join by dialing (877) 407-0792, while international callers can use (201) 689-8263. A replay will be available until November 28, 2024. A live webcast will be accessible through the company's investor relations website and archived for 30 days.
Art of Sport (AOS), a division of Starco Brands (OTCQB: STCB), is launching its All-in-One Performance Protein Powder in Fred Meyer stores across the Pacific Northwest. This marks AOS's first entry into brick-and-mortar retail. The product offers a single-scoop solution with 30g of complete protein, essential multi-vitamins and minerals, and a proprietary nutrient blend for muscle health, performance, and recovery.
In independent taste tests, the powder was preferred 10:1 over leading competitors. The product will be available in Fred Meyer stores starting October 2024, as well as online at FredMeyer.com. This launch is part of AOS's expansion into the nutrition category, with more products planned for the future.
Starco Brands (OTCQB: STCB) has announced the launch of a new Garlic Butter flavor for its Winona® Popcorn Spray line. This innovative product aims to enhance the popcorn experience with a rich, savory taste and appealing aroma. Winona Popcorn Spray has disrupted the market by solving the issue of dry seasoning settling at the bottom of the bowl, ensuring even flavor distribution on every kernel.
The new Garlic Butter spray, like the original Butter Flavor, is extremely low calorie, non-GMO, gluten-free, and dairy-free. It's crafted with high-quality, natural ingredients and is powered by air. The product is currently available at Walmart, Hyvee, and Meijer, with plans for broader distribution later in 2024 and into 2025.
