Scripps launches 24-hour Florida statewide news network
The E.W. Scripps Company (NASDAQ: SSP) has launched the Florida 24 Network, a new statewide news network available over-the-top (OTT) in Florida. This network will provide real-time reporting from Scripps' six local TV stations across major markets, focusing on local issues such as politics, tourism, and weather, particularly during hurricane season. The network is designed to enhance Scripps' commitment to Florida audiences and advertisers, offering services via various streaming platforms.
- Launch of Florida 24 Network targets a growing OTT audience in Florida.
- Focus on local issues essential for Floridians, enhancing community engagement.
- Established presence through six local TV stations, ensuring diverse content.
- None.
CINCINNATI, June 15, 2021 /PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) is expanding its commitment to Florida audiences with the launch of the Florida 24 Network, a new statewide news network available over-the-top (OTT) for viewers in every local TV market in the state.
The Florida 24 Network will air real-time, enterprise reporting from Scripps' six local TV stations in the Miami, Tampa, West Palm Beach, Tallahassee and Fort Myers markets.
Sourcing the best journalism from these Scripps stations, the Florida 24 Network will focus on the issues most essential to Floridians, including politics, tourism, wildlife, beaches, lifestyle and agriculture. Meteorologists from each market also will contribute frequent weather updates, with a focus on tropical weather between June 1 – Nov. 30 for major storm and hurricane coverage.
"Scripps is committed to serving both long-time Florida residents and newcomers with the authentic and hyperlocal journalism we know is essential to people's lives," said Scripps Local Media President Brian Lawlor. "The launch of the Florida 24 Network is the evolution of our long-time commitment to our Florida audiences and advertisers. We know our local business partners are eager to reach TV consumers via OTT."
The Florida 24 Network will be staffed by a dedicated team of journalists and producers, each tapped from Scripps stations across the country and led by News Director Nicole Wolfe, based at Scripps' WSFL in Miami, and Senior Director of Digital Matt Borek, based at Scripps' WFTS in Tampa.
The network will feature regular updates from Katie LaGrone, Scripps' statewide investigative reporter, and Forrest Saunders, Florida State Capitol reporter in Tallahassee.
"The pandemic has taught us a lot about the ways in which our newsrooms are able to collaborate to produce high-quality news and information in a remote environment," said Lawlor. "The Florida 24 Network captures those learnings with the same commitment to essential journalism for which Florida residents have known Scripps for many years."
The Florida 24 Network will be available everywhere in linear form and on-demand via its OTT app on streaming platforms, including Roku, Amazon Fire TV, Apple TV and Android TV, and via all Scripps Florida stations' streaming apps.
For more information, visit Florida24Network.com.
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation's fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation's largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
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SOURCE The E.W. Scripps Company
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