Scripps promotes sports sales executive to lead local media sales
The E.W. Scripps Company (NASDAQ: SSP) has appointed Tony Lamerato as vice president of local media sales, effective Feb. 17, 2025. In his new role, Lamerato will oversee revenue strategy and business development across Scripps' network of over 60 local television stations.
Lamerato, who joined Scripps in 2016, previously served as vice president of sports revenue and sponsorships, where he managed revenue strategies for Scripps Sports' partnerships, including the Big Sky Conference and NHL teams. His experience includes roles as senior director of revenue strategy for Scripps' Local Media division and director of sales for Detroit stations WXYZ and WMYD.
The appointment aims to strengthen Scripps' revenue-generating initiatives across local advertising markets, focusing on sports inventory monetization and supporting local sales teams in fostering community business growth.
La E.W. Scripps Company (NASDAQ: SSP) ha nominato Tony Lamerato vicepresidente delle vendite dei media locali, a partire dal 17 febbraio 2025. Nel suo nuovo ruolo, Lamerato supervisionerà la strategia di ricavi e lo sviluppo commerciale attraverso la rete di oltre 60 stazioni televisive locali di Scripps.
Lamerato, che è entrato in Scripps nel 2016, ha precedentemente ricoperto il ruolo di vicepresidente dei ricavi sportivi e delle sponsorizzazioni, dove gestiva le strategie di ricavo per le partnership sportive di Scripps, inclusa la Big Sky Conference e le squadre NHL. La sua esperienza comprende ruoli come direttore senior della strategia di ricavi per la divisione Media Locale di Scripps e direttore delle vendite per le stazioni di Detroit WXYZ e WMYD.
La nomina mira a rafforzare le iniziative di generazione di ricavi di Scripps nei mercati pubblicitari locali, concentrandosi sulla monetizzazione dell'inventario sportivo e supportando i team di vendita locali nel promuovere la crescita commerciale comunitaria.
La E.W. Scripps Company (NASDAQ: SSP) ha nombrado a Tony Lamerato como vicepresidente de ventas de medios locales, efectivo a partir del 17 de febrero de 2025. En su nuevo cargo, Lamerato supervisará la estrategia de ingresos y el desarrollo comercial en la red de más de 60 estaciones de televisión locales de Scripps.
Lamerato, quien se unió a Scripps en 2016, se desempeñó anteriormente como vicepresidente de ingresos deportivos y patrocinios, donde gestionaba las estrategias de ingresos para las asociaciones deportivas de Scripps, incluyendo la Big Sky Conference y equipos de la NHL. Su experiencia incluye roles como director senior de estrategia de ingresos para la división de Medios Locales de Scripps y director de ventas para las estaciones de Detroit WXYZ y WMYD.
La designación tiene como objetivo fortalecer las iniciativas de generación de ingresos de Scripps en los mercados publicitarios locales, enfocándose en la monetización del inventario deportivo y apoyando a los equipos de ventas locales en el fomento del crecimiento empresarial comunitario.
E.W. Scripps Company (NASDAQ: SSP)가 Tony Lamerato를 지역 미디어 판매 부사장으로 임명하며, 2025년 2월 17일부터 효력이 발생합니다. 새로운 역할에서 Lamerato는 Scripps의 60개 이상의 지역 텔레비전 방송 네트워크의 수익 전략 및 사업 개발을 감독하게 됩니다.
Lamerato는 2016년 Scripps에 합류했으며, 이전에는 스포츠 수익 및 후원 부사장으로 재직하며 Scripps Sports의 파트너십에 대한 수익 전략을 관리했습니다. 그의 경험은 Scripps의 지역 미디어 부서에서 수익 전략 선임 이사 및 디트로이트 방송국 WXYZ와 WMYD의 판매 이사로 근무한 경력을 포함합니다.
이번 임명은 지역 광고 시장에서 Scripps의 수익 창출 이니셔티브를 강화하고, 스포츠 재고 수익화를 중심으로 지역 판매 팀의 지역 비즈니스 성장을 지원하는 것을 목표로 합니다.
La E.W. Scripps Company (NASDAQ: SSP) a nommé Tony Lamerato au poste de vice-président des ventes des médias locaux, à compter du 17 février 2025. Dans son nouveau rôle, Lamerato supervisera la stratégie de revenus et le développement commercial au sein du réseau de plus de 60 stations de télévision locales de Scripps.
Lamerato, qui a rejoint Scripps en 2016, a précédemment occupé le poste de vice-président des revenus sportifs et des parrainages, où il a géré les stratégies de revenus pour les partenariats sportifs de Scripps, y compris la Big Sky Conference et les équipes de la LNH. Son expérience comprend des fonctions en tant que directeur senior de la stratégie de revenus pour la division des Médias Locaux de Scripps et directeur des ventes pour les stations de Detroit WXYZ et WMYD.
La nomination vise à renforcer les initiatives de génération de revenus de Scripps sur les marchés publicitaires locaux, en mettant l'accent sur la monétisation des inventaires sportifs et en soutenant les équipes de vente locales dans la promotion de la croissance économique communautaire.
Die E.W. Scripps Company (NASDAQ: SSP) hat Tony Lamerato zum Vizepräsidenten für lokale Medienverkäufe ernannt, die am 17. Februar 2025 wirksam wird. In seiner neuen Rolle wird Lamerato die Umsatzstrategie und die Geschäftsentwicklung für das Netzwerk von über 60 lokalen Fernsehsendern von Scripps überwachen.
Lamerato, der 2016 zu Scripps kam, war zuvor Vizepräsident für Sportumsätze und Sponsoren, wo er die Umsatzstrategien für die Partnerschaften von Scripps Sports, einschließlich der Big Sky Conference und NHL-Teams, leitete. Zu seinen Erfahrungen gehören Positionen als Senior Director für Umsatzstrategie in der Lokalen Medienabteilung von Scripps und als Verkaufsleiter für die Detroiter Sender WXYZ und WMYD.
Die Ernennung zielt darauf ab, die umsatzgenerierenden Aktivitäten von Scripps in den lokalen Werbemärkten zu stärken, mit Fokus auf die Monetarisierung von Sportbeständen und die Unterstützung der lokalen Vertriebsteams beim Wachstum von Gemeinschaftsunternehmen.
- Strategic promotion focusing on revenue growth across 60+ local TV stations
- Appointment of experienced internal candidate with proven track record in sports revenue and sponsorships
- Expansion of sports partnerships portfolio including NHL teams and Big Sky Conference
- None.
Lamerato will be responsible for driving revenue-generating initiatives across Scripps' local advertising markets – from monetizing Scripps' sports inventory to helping its local sales teams foster business growth in their communities.
Lamerato, who joined Scripps in 2016, most recently served as vice president of sports revenue and sponsorships. In this role, he led the revenue and sponsorship strategy for Scripps Sports, helping to model and value sports rights and advertising opportunities for Scripps' local sports partnerships, including the Big Sky Conference and the NHL's Vegas Golden Knights, Florida Panthers and Utah Hockey Club. He also worked closely with divisions across Scripps to advance the sales process.
Prior to his role with Scripps Sports, he served as senior director of revenue strategy for Scripps' Local Media division. He was previously director of sales for WXYZ and WMYD – Scripps' ABC and independent stations in
"Tony is a proven sales leader who goes the extra mile to deliver the best results for both our Scripps teams and our advertisers," said Brian Norris, Scripps chief revenue officer. "He'll be an important part of our success as Scripps continues to create meaningful connections with consumers and advertisers on every platform."
Lamerato is vice chairman of the board of directors for Diversified Members Credit Union and also serves on the board of directors for the Michigan Association of Broadcasters.
He holds a bachelor's degree in business administration and sports management from Aquinas College.
Media contact: Becca McCarter, The E.W. Scripps Company, 513-410-2425, Rebecca.mccarter@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the
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SOURCE The E.W. Scripps Company
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