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Overview of The E.W. Scripps Company (NASDAQ: SSP)
The E.W. Scripps Company is a leading diversified media organization that operates across multiple platforms, including broadcast television, digital media, and national entertainment networks. Founded in 1878, Scripps has a long-standing commitment to delivering high-quality journalism and entertainment to audiences nationwide. The company’s motto, "Give light and the people will find their own way," reflects its dedication to informing and empowering communities.
Core Business Segments
Scripps operates through two primary segments:
- Local Media: This segment encompasses more than 60 local television stations across 40+ markets in the United States. These stations include affiliates of major networks such as ABC, NBC, CBS, and FOX, as well as independent and low-power stations. Local Media generates revenue through advertising sales, retransmission fees, and digital operations, serving as a trusted source of news, weather, and community information.
- Scripps Networks: This segment includes national news outlets such as Scripps News and Court TV, alongside entertainment brands like ION, Bounce, Grit, ION Mystery, and Laff. These networks reach nearly every U.S. household through over-the-air broadcasts, cable, satellite, and digital platforms. Revenue is primarily derived from advertising sales and content distribution agreements.
Key Offerings and Partnerships
Scripps is known for its innovative approach to content delivery and strategic partnerships:
- Sports Programming: Through its Scripps Sports division, the company partners with professional leagues like the NHL, WNBA, and NWSL to broadcast games and related content. Recent agreements include deals with the Florida Panthers and Vegas Golden Knights, enhancing its portfolio of live sports programming.
- National Programming: Scripps produces and distributes popular shows such as "The List" and "The Now," and operates award-winning investigative journalism teams.
- Educational Initiatives: The company is the long-time steward of the Scripps National Spelling Bee, the nation’s largest and most successful educational program.
Market Position and Competitive Landscape
Scripps is one of the largest independent owners of local TV stations in the U.S., reaching nearly 20% of American households. It competes with other media conglomerates by emphasizing local journalism, free over-the-air broadcasting, and digital innovation. Its commitment to objective reporting and community engagement sets it apart in a crowded media landscape.
Revenue Streams and Business Model
The company’s revenue is driven by:
- Advertising: Local and national advertisers leverage Scripps’ platforms to reach targeted audiences.
- Retransmission Fees: Payments from cable and satellite providers for carrying Scripps’ local stations.
- Content Licensing: Distribution agreements for its national networks and digital platforms.
Commitment to Journalism and Public Service
Scripps has a deep-rooted commitment to journalism, as evidenced by its award-winning investigative reporting and initiatives like National News Literacy Week. The company also prioritizes public service through its local news coverage, emergency weather alerts, and community programming.
Conclusion
As a pioneer in the media industry, The E.W. Scripps Company continues to adapt to changing audience preferences while maintaining its focus on quality journalism and innovative content delivery. Its diverse portfolio, strategic partnerships, and commitment to public service make it a significant player in the U.S. media landscape.
On April 20, 2021, Court TV recorded over 400,000 viewers for the verdict in the Derek Chauvin trial, marking the highest viewership since the network's relaunch in May 2019. The peak viewership reached 402K during the verdict reading, ranking Court TV among the top 15 ad-supported cable networks for that time slot. Streaming numbers surged by more than 20 times during the trial and 40 times during the verdict. The trial coverage was up +330 percent compared to previous averages, demonstrating significant audience engagement and interest.
The Scripps Howard Foundation announced the winners of the 68th Scripps Howard Awards, recognizing excellence in journalism from 2020. A panel selected winners from nearly 900 entries, emphasizing the crucial role of independent reporting during a tumultuous year. The New York Times Visual Investigations Team received the prestigious Impact Award for its significant contributions to the discourse on systemic racism. The foundation awarded a total of $160,000 to various journalists and organizations, with a virtual awards show scheduled for rebroadcast on May 8-9.
The National Association of Broadcasters (NAB), in collaboration with The E.W. Scripps Company, Fincons Group, and the News Literacy Project, is launching a demonstration at the NAB Show to showcase how NextGen TV can help combat misinformation. The initiative, part of a session on April 21, highlights the interactive capabilities of ATSC 3.0, allowing local newsrooms to engage audiences through quizzes, polls, and educational content. This innovative approach aims to empower viewers in discerning credible news sources, reinforcing the essential role of broadcasters in promoting news literacy.
The Scripps National Spelling Bee returns to television with new elements, as announced on April 19, 2021. Starting June 12, the competition will feature virtual preliminaries and a live finals event on July 8 at Walt Disney World Resort. For the first time, a word meaning component will be included in live broadcasts, enhancing the focus on literacy. A spell-off option will also be available if a champion has not been determined. Scripps is committed to safety protocols amid the pandemic while promoting educational engagement.
The E.W. Scripps Company (NASDAQ: SSP) will release its first-quarter 2021 operating results on May 7, 2021, before Nasdaq trading begins. A conference call with senior management will occur the same day at 9:30 a.m. Eastern time, which will be accessible via a live webcast on their investor relations page. For those wishing to participate by phone, the U.S. number is (844) 867-6169, with an access code of 3859521. A replay of the call will be available until May 21, 2021, with specific numbers provided for access.
The E.W. Scripps Company (NASDAQ: SSP) plans to redeem $400 million in 5.125% senior notes due 2025, with cash on hand. The redemption, scheduled for May 15, 2021, will occur at a price of 102.563% of the principal amount, plus accrued interest. This initiative reflects Scripps' commitment to reducing debt incurred from strategic acquisitions. The company aims to expedite this process following the sale of digital audio assets and a record in political advertising revenue.
Bounce, the premier entertainment network for African Americans, will launch the fifth season of Saints & Sinners on April 11 at 9:00 p.m. ET/PT. The new episodes follow the events of the film Judgment Day, aired in February. The series returns with a star-studded cast including Gregory Alan Williams and Vanessa Bell Calloway, highlighting themes of power, greed, and corruption within a Southern church setting. Bounce will air daily marathons of all previous seasons leading up to the premiere. The series is produced by Swirl Films in partnership with Bounce and is part of The E.W. Scripps Company (NASDAQ: SSP).
The E.W. Scripps Company (NASDAQ: SSP) is set to launch Newsy as a free over-the-air (OTA) news network on October 1, 2021, reaching 80% of U.S. TV homes. This expansion aims to attract cord-cutting viewers seeking quality journalism, particularly millennials. Newsy will provide objective reporting, building on its success in the OTT marketplace. The network's headquarters will be in Atlanta with multiple bureaus nationwide, enhancing its newsgathering capabilities. This move could solidify Scripps' position in the competitive news landscape.
The Scripps National Spelling Bee has announced its 2021 competition schedule, starting with virtual preliminaries on June 12 and culminating in the finals on July 8. The finals will take place at the ESPN Wide World of Sports Complex in Orlando, Florida, featuring 10-12 finalists. Broadcasts will air on ESPN platforms, with enhanced health protocols in place due to COVID-19. Executive director Dr. J. Michael Durnil emphasized the commitment to safety while celebrating the event's return, following challenges posed by the pandemic.
The E.W. Scripps Company (NASDAQ: SSP) has finalized the sale of Triton to iHeartMedia (NASDAQ: IHRT) for $230 million, marking a significant move in its portfolio strategy. Scripps acquired Triton in 2018 for $150 million, and the divestment has allowed the company to nearly double its return on investment. The proceeds from this sale will be directed towards debt reduction. This transaction follows the earlier sale of podcast company Stitcher, signaling Scripps' exit from the podcasting and digital audio sectors and a renewed focus on growth in television.
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