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Overview
The E.W. Scripps Company (SSP) is a diversified media enterprise with a rich heritage dating back to 1878. Known for its commitment to objective local journalism and innovative digital storytelling, Scripps serves communities across the United States with a powerful blend of television, radio, and digital media assets. With a core focus on quality content and extensive local market penetration, the company provides trusted news and information that enable citizens to stay informed through both traditional and modern platforms.
Business Segments and Revenue Streams
Scripps operates through several key segments:
- Local Media: This segment comprises a broad network of local television stations and digital operations. These stations are affiliated with major networks including ABC, NBC, CBS, and FOX, enabling dynamic local advertising opportunities, retransmission fees and political advertising revenues. The wide reach in minute local markets is instrumental in delivering community news and real-time information.
- Scripps Networks: Under this umbrella, the company manages national news outlets and entertainment channels such as Scripps News, Court TV, ION, Bounce, and others. These networks maximize revenue primarily through advertising while maintaining a broad distribution that touches nearly every U.S. household.
- Digital and Sports Platforms: Recognizing the digital transformation, Scripps has expanded its scope into digital journalism and multimedia content. This includes owning innovative platforms in podcasting, over-the-top (OTT) video services, and dedicated sports broadcasting via Scripps Sports. Strategic partnerships with major sports leagues and teams have further diversified its content offerings and audience engagement on platforms such as ION and mobile streaming applications.
Content, Innovation, and Investigative Journalism
Scripps is not only a major broadcaster but also a content innovator. It underpins an award-winning investigative newsroom in Washington, D.C., known for its incisive reporting and its commitment to uncovering critical public interest stories. The company's production of educational and entertaining content, including long-standing institutions like the Scripps National Spelling Bee, showcases its versatility and deep-rooted trust within the media landscape.
Market Position and Industry Impact
As one of America’s largest independent TV station owners and the nation’s most extensive holder of broadcast spectrum, Scripps has a significant market presence. It operates in a competitive environment that demands high standards in local journalism, digital innovation, and sports broadcasting. Its ability to adapt to technological changes and shifts in content consumption underlines its resilience. By integrating traditional broadcast strengths with emerging digital trends, Scripps continues to set benchmarks in quality journalism and diversified media content.
Commitment to Excellence and Trustworthiness
Reflecting its long-time motto, "Give light and the people will find their own way," Scripps emphasizes credibility and authority in its operations. The company maintains rigorous journalistic standards and focuses on providing well-researched, fact-based reporting—a principle that has built a loyal audience and solidified its reputation among media professionals and investors alike.
Strategic Partnerships and Future-Proof Operations
Scripps has established multiple strategic partnerships to expand its reach and enhance its content offerings. Through collaborations with major sports leagues, digital partners, and content distribution platforms, Scripps has effectively diversified its audience base and revenue sources without compromising its commitment to quality journalism. These initiatives ensure that the company remains a pivotal player in both local and national media ecosystems.
Bounce, the premier entertainment network for African Americans, will launch the fifth season of Saints & Sinners on April 11 at 9:00 p.m. ET/PT. The new episodes follow the events of the film Judgment Day, aired in February. The series returns with a star-studded cast including Gregory Alan Williams and Vanessa Bell Calloway, highlighting themes of power, greed, and corruption within a Southern church setting. Bounce will air daily marathons of all previous seasons leading up to the premiere. The series is produced by Swirl Films in partnership with Bounce and is part of The E.W. Scripps Company (NASDAQ: SSP).
The E.W. Scripps Company (NASDAQ: SSP) is set to launch Newsy as a free over-the-air (OTA) news network on October 1, 2021, reaching 80% of U.S. TV homes. This expansion aims to attract cord-cutting viewers seeking quality journalism, particularly millennials. Newsy will provide objective reporting, building on its success in the OTT marketplace. The network's headquarters will be in Atlanta with multiple bureaus nationwide, enhancing its newsgathering capabilities. This move could solidify Scripps' position in the competitive news landscape.
The Scripps National Spelling Bee has announced its 2021 competition schedule, starting with virtual preliminaries on June 12 and culminating in the finals on July 8. The finals will take place at the ESPN Wide World of Sports Complex in Orlando, Florida, featuring 10-12 finalists. Broadcasts will air on ESPN platforms, with enhanced health protocols in place due to COVID-19. Executive director Dr. J. Michael Durnil emphasized the commitment to safety while celebrating the event's return, following challenges posed by the pandemic.
The E.W. Scripps Company (NASDAQ: SSP) has finalized the sale of Triton to iHeartMedia (NASDAQ: IHRT) for $230 million, marking a significant move in its portfolio strategy. Scripps acquired Triton in 2018 for $150 million, and the divestment has allowed the company to nearly double its return on investment. The proceeds from this sale will be directed towards debt reduction. This transaction follows the earlier sale of podcast company Stitcher, signaling Scripps' exit from the podcasting and digital audio sectors and a renewed focus on growth in television.
The E.W. Scripps Company (NASDAQ: SSP) has appointed Keith Summa as the new deputy bureau chief for its Washington Bureau, effective immediately. Summa, an award-winning producer and journalist, will lead the national investigative team, shaping editorial strategies and overseeing the bureau's operations. He brings extensive experience, including senior VP roles at Fusion and leadership roles at CBS News. The bureau aims to provide high-impact investigative journalism supporting Scripps' 61 local TV stations and its networks like Newsy.
The E.W. Scripps Company (NASDAQ: SSP) has appointed Evan Pappas as the new vice president and general manager of WFTX, their Fox affiliate in Ft. Myers, effective April 12. Pappas brings over 30 years of broadcasting experience, having previously led Scripps' NBC affiliate in Colorado Springs since 2011. His leadership is expected to enhance WFTX's performance. Pappas holds degrees from Southern Methodist University and Roosevelt University. He has received multiple awards, including the Colorado Broadcaster of the Year award.
The E.W. Scripps Company (NASDAQ: SSP) has appointed Kate O'Brian as head of news for its national television networks, effective April 12. O'Brian will manage the news strategy for Newsy and Court TV, emphasizing the company's commitment to quality and objective journalism. With nearly four decades in news, including leadership roles at ABC News and Al Jazeera America, she brings extensive editorial experience. Scripps, as a major local TV broadcaster, serves communities with quality journalism and operates a portfolio of 61 stations nationwide.
WSFL-TV39, a CW affiliate owned by The E.W. Scripps Company (NASDAQ: SSP), will enhance its local news offerings in South Florida by launching new daily broadcasts in partnership with WPLG Local 10 starting June. The newscasts will air from 7-9 a.m. and 10-11 p.m. Eastern on weekdays, and 10-10:30 p.m. on weekends. This partnership aims to increase local news coverage, especially during severe weather events, providing viewers with three additional hours of trusted news daily. Scripps operates six stations in Florida, reaching about two-thirds of the state’s TV households.
Court TV has commenced its comprehensive coverage of the murder trial related to the death of George Floyd, with jury selection currently in progress. This trial will be covered live and exclusively by Court TV, which aims to provide full transparency due to the trial's significant cultural impact. The trial involves former Minneapolis police officer Derek Chauvin, facing murder charges, along with three other officers charged as accomplices. Court TV's expert team will deliver in-depth analysis and virtual recreations of the proceedings.
The Scripps Howard Awards, recognizing excellence in journalism, revealed finalists from nearly 900 entries. The New York Times and The Washington Post lead with three nominations each. The awards, featuring a total prize of $160,000, cover 14 categories, applauding journalists for their crucial role during a tumultuous year of societal challenges. The Impact Award winner will be announced on April 21, 2021.
Additionally, finalists for journalism education awards were also announced, celebrating teaching and administrative excellence in journalism and communication.