Samsung SDI Launches Battery Brand PRiMX

Rhea-AI Summary

Samsung SDI has launched its new battery brand, PRiMX, aimed at enhancing its identity in the battery market. The brand emphasizes quality, performance, and advantage, with a focus on providing the safest and most reliable batteries. The PRiMX brand is backed by strict quality controls and advanced technologies, including super-fast charging and high-capacity batteries. Trademark registrations are completed in Korea, Europe, and pending in the U.S. A microsite and introduction video were also released to promote the brand.

Positive

• Launch of PRiMX brand enhancing Samsung SDI's identity in the battery market.
• Focus on quality, performance, and advantage aimed at attracting customers.
• Implementation of strict quality control measures throughout the production process.
• Completion of trademark registrations in Korea, Europe, and upcoming in the U.S.

Negative

• None.

- Provides the best experience with the top-quality battery

- Unveiled PRiMX, a battery brand conveying Samsung SDI’s unique identity

- Developed under three keywords: quality, performance and advantage

- Microsite and introduction video are open to the public

SEOUL, South Korea--(BUSINESS WIRE)-- On the 29th, Samsung SDI (KRX:006400) announced that it has launched its battery brand PRiMX (Pronounced as Praimax). Samsung SDI is to promote the super-gap technology strategy through the launch of the brand that conveys the company’s identity.

Samsung SDI launched its battery brand PRiMX that conveys Samsung SDI’s unique identity. PRiMX stands for ‘Prime Battery for Maximum Experience.’ The brand was developed under the three keywords, ‘Absolute Quality,’ ‘Outstanding Performance,’ and ‘Proven Advantage.’ For PRiMX, trademark registration has been completed not only in Korea but also in Europe and is soon to be registered in the U.S. Samsung SDI will apply PRiMX to all batteries it produces to achieve high quality and technology befitting the three keywords. (Graphic: Business Wire)

PRiMX stands for ‘Prime Battery for Maximum Experience.’ The brand was developed under the three keywords, ‘Absolute Quality,’ ‘Outstanding Performance,’ and ‘Proven Advantage.’

'Absolute Quality', the first keyword, means the safest and most reliable battery quality. Samsung SDI has strengthened quality control for the whole process from battery development to manufacturing and shipping. It conducts a strict quality inspection such as selecting materials and design that can improve battery quality at the development phase, advancing the defect detection algorithm with the deep learning-based AI test at the manufacturing and shipping phase, and examining about 500 quality items throughout the entire manufacturing process.

‘Outstanding Performance’ means a high-capacity and high-power battery technology with Samsung SDI’s latest materials technology including high nickel cathode and silicon anode, and its unrivaled manufacturing capability. It is crucial to determine key performances, such as electric vehicle mileage and output of power tools.

‘Proven Advantage’ means user convenience achieved with the company’s independently developed technology. In particular, the super-fast charging technology developed using a new technique is said to be a groundbreaking technology to minimize the lithium-ion transport distance and time by reducing resistance inside the battery cell.

For PRiMX, trademark registration has been completed not only in Korea but also in Europe and is soon to be registered in the U.S. Samsung SDI will apply PRiMX to all batteries it produces to achieve high quality and technology befitting the three keywords.

With the launch of PRiMX, Samsung SDI opened a microsite and released a brand introduction video. The video helps viewers easily understand the meaning and characteristics of PRiMX.

“PRiMX is a battery brand that conveys Samsung SDI’s unique identity,” said Executive Vice President Michael Son of Samsung SDI Strategic Marketing Team. “We will develop the brand to reach the pinnacle of technology.”

For more information on Samsung SDI and PRiMX, visit www.samsungsdi.com and https://sdi-on.com/primx/en/ (microsite).

View source version on businesswire.com: https://www.businesswire.com/news/home/20211228005221/en/

Samsung SDI

Dongjun Choi

+82-2-2255-2616

d-jun.choi@samsung.com

Source: Samsung SDI Co., Ltd.

FAQ

What is the new battery brand launched by Samsung SDI?

The new battery brand launched by Samsung SDI is called PRiMX (Prime Battery for Maximum Experience).

What are the key focuses of Samsung SDI's PRiMX brand?

The key focuses of Samsung SDI's PRiMX brand are quality, performance, and advantage.

When was the PRiMX brand launched by Samsung SDI?

The PRiMX brand was launched on the 29th of a recent month, as per the press release.

Where has Samsung SDI completed trademark registrations for PRiMX?

Samsung SDI has completed trademark registrations for PRiMX in Korea and Europe and is pending in the U.S.

What technologies are associated with Samsung SDI's PRiMX batteries?

PRiMX batteries feature super-fast charging technology and high-capacity materials including high nickel cathodes and silicon anodes.