Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
Sportradar (NASDAQ: SRAD) has launched generative AI audio, a new feature within its ad:s multi-channel marketing service. This innovative tool combines gen AI with Sportradar's live data to create automated, personalized, real-time audio advertisements for sportsbook and casino operators.
The technology automatically generates customized adverts featuring live-data updates on odds, jackpots, and upcoming events, targeting podcast streaming services and internet radio networks. This addition complements Sportradar's existing marketing services across programmatic display, video, digital-out-of-home, paid social media, search, sponsorships, and affiliate marketing.
Sportradar (NASDAQ: SRAD) ha lanciato audio generativo AI, una nuova funzionalità all’interno del suo servizio di marketing multi-canale ad:. Questo strumento innovativo combina l'intelligenza artificiale generativa con i dati in tempo reale di Sportradar per creare pubblicità audio automatizzate, personalizzate e in tempo reale per gli operatori di scommesse sportive e casinò.
La tecnologia genera automaticamente annunci personalizzati che includono aggiornamenti di dati in tempo reale su quote, jackpot ed eventi imminenti, mirati a servizi di streaming di podcast e reti radiofoniche internet. Questa aggiunta completa i servizi di marketing esistenti di Sportradar, che comprendono display programmatico, video, pubblicità digitale out-of-home, social media a pagamento, ricerca, sponsorizzazioni e marketing di affiliazione.
Sportradar (NASDAQ: SRAD) ha lanzado audio de IA generativa, una nueva característica dentro de su servicio de marketing multicanal ad:. Esta herramienta innovadora combina la IA generativa con los datos en vivo de Sportradar para crear anuncios de audio automatizados, personalizados y en tiempo real para operadores de casas de apuestas y casinos.
La tecnología genera automáticamente anuncios personalizados que incluyen actualizaciones de datos en vivo sobre cuotas, jackpots y eventos próximos, dirigidos a servicios de streaming de podcasts y redes de radio por internet. Esta adición complementa los servicios de marketing existentes de Sportradar, que abarcan display programático, video, publicidad digital out-of-home, redes sociales pagadas, búsqueda, patrocinios y marketing de afiliación.
Sportradar (NASDAQ: SRAD)가 생성적 AI 오디오를 출시했습니다. 이는 ad:의 다채널 마케팅 서비스 내의 새로운 기능입니다. 이 혁신적인 도구는 생성적 AI와 Sportradar의 실시간 데이터를 결합하여 스포츠북 및 카지노 운영자를 위한 자동화되고 개인화된 실시간 오디오 광고를 생성합니다.
이 기술은 실시간 데이터 업데이트를 포함한 맞춤형 광고를 자동으로 생성하며, 배당률, 잭팟 및 향후 이벤트에 대한 정보를 포함하여 팟캐스트 스트리밍 서비스 및 인터넷 라디오 네트워크를 타겟으로 합니다. 이 추가 기능은 프로그램형 디스플레이, 비디오, 디지털 옥외 광고, 유료 소셜 미디어, 검색, 후원 및 제휴 마케팅을 포함한 Sportradar의 기존 마케팅 서비스를 보완합니다.
Sportradar (NASDAQ: SRAD) a lancé audio IA générative, une nouvelle fonctionnalité de son service de marketing multicanal ad:. Cet outil innovant combine l'IA générative avec les données en direct de Sportradar pour créer des publicités audio automatisées, personnalisées et en temps réel pour les opérateurs de paris sportifs et de casinos.
La technologie génère automatiquement des annonces personnalisées comprenant des mises à jour de données en direct sur les cotes, les jackpots et les événements à venir, ciblant les services de streaming de podcasts et les réseaux de radio sur Internet. Cet ajout complète les services de marketing existants de Sportradar, qui incluent l'affichage programmatique, la vidéo, la publicité numérique extérieure, les médias sociaux payants, la recherche, le parrainage et le marketing d'affiliation.
Sportradar (NASDAQ: SRAD) hat generative KI-Audio eingeführt, eine neue Funktion innerhalb seines mehrkanaligen Marketingdienstes ad:. Dieses innovative Tool kombiniert generative KI mit den Live-Daten von Sportradar, um automatisierte, personalisierte und zeitnahen Audioanzeigen für Sportwetten- und Casino-Betreiber zu erstellen.
Die Technologie erzeugt automatisch maßgeschneiderte Anzeigen mit Live-Datenaktualisierungen zu Quoten, Jackpots sowie bevorstehenden Veranstaltungen und richtet sich an Podcast-Streaming-Dienste und Internet-Radionetzwerke. Diese Ergänzung ergänzt die bestehenden Marketingdienste von Sportradar, die programmatische Display-Werbung, Video, digitale Außenwerbung, bezahlte soziale Medien, Suchmaschinenoptimierung, Sponsoring und Affiliate-Marketing umfassen.
- Launch of new AI-powered audio advertising technology for real-time marketing
- Expansion into fast-growing audio advertising market with 1000% listener growth over 7 years
- Integration with existing comprehensive marketing services portfolio
- None.
Insights
The launch of generative AI audio advertising represents a significant technological advancement in sports betting marketing. This tool addresses a important market opportunity, capitalizing on the explosive growth in audio content consumption. By automating real-time audio ad creation with live sports data integration, Sportradar is positioning itself at the intersection of two major trends: the rise of digital audio advertising and the demand for personalized, dynamic marketing content.
The technology's ability to automatically update odds, jackpots and events in real-time provides operators with a scalable solution that could significantly reduce marketing costs while improving targeting efficiency. This could translate into higher margins for betting operators and increased revenue potential for Sportradar through its ad:s service. The 1000% growth in audio content listenership over seven years indicates substantial market potential, though actual revenue impact will depend on adoption rates and pricing strategy.
ST. GALLEN, Switzerland, Nov. 25, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) today announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over
Note to Editors:
1 https://www.statista.com/statistics/707103/paid-streaming-music-subscribers-usa/
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Contacts
Media:
Sandra Lee
press@sportradar.com
Investor Relations:
Jim Bombassei
investor.relations@sportradar.com
1 https://www.statista.com/statistics/707103/paid-streaming-music-subscribers-usa/
FAQ
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