Splunk 2022 Predictions Spotlight a Data-Driven Future

Rhea-AI Summary

Splunk Inc. (NASDAQ: SPLK) recently released four 2022 Predictions reports emphasizing the critical role of data across various sectors. Key insights include the need for M&A activity post-pandemic, the rise of edge computing, and the heightened threat of ransomware as cybercriminals evolve. Companies must adopt robust security measures to counter these risks. Observability in IT will be crucial in improving customer experiences following pandemic-related disruptions. Public-private collaboration is essential to address cybersecurity threats effectively. For more information, visit Splunk's website.

Positive

• Focus on data-driven growth strategies is likely to attract investments.
• M&A activity suggests potential for industry consolidation and enhanced market positions.
• Rising interest in edge computing can open new revenue streams.
• Public-private sector collaboration highlights opportunities for growth in cybersecurity solutions.

Negative

• Increased ransomware threats could lead to higher operational risks and costs.
• Potential gaps in customer experience due to pandemic-driven cloud acceleration may affect client retention.

Four New Reports Dive into the Power of Data, Cloud Acceleration, Ransomware and More

SAN FRANCISCO--(BUSINESS WIRE)-- Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today released four 2022 Predictions reports detailing the importance of data and how it will underpin every aspect of the future. Based on insights from Splunk senior leaders and technology experts, the report editions identify trends across four key areas: Executive and Emerging Technologies, Data Security, IT and Observability, and Public Sector.

"Technology continues to provide us with a unique ability to address many of the global economy's challenges — and by leveraging the power of data, we can take immediate action to create solutions," said Teresa Carlson, President and Chief Growth Officer, Splunk. "Over the next year, data will be at the forefront in empowering leaders to rapidly innovate and bring groundbreaking ideas to market in a hybrid and multi-cloud world."

The Splunk 2022 predictions spotlight the power of data, cloud acceleration, the customer journey and more:

Executive and Emerging Technologies Report

• As businesses find their (post?) pandemic balance, expect an M&A bonanza. Companies that were able to significantly reinvest during the downturn have become more agile. And as organizations come out of the pandemic, those in industries hit hard will bounce back; however, among those, it’s the companies that invested in their digital strategies that will get stronger, while those with less aggressive strategies will really struggle.
• Every organization will need a new approach to talent. COVID-19 accelerated workforce change just as it turbocharged digital transformation. There’s new urgency, and new need, to promote employee well-being while aligning a remote workforce future with new ways of working.
• Edge computing will have big buzz in 2022 — and will live up to the hype. The major cloud providers are making strategic bets on edge architects, and it will become a natural extension of enterprise environments. Edge computing will be enabled by 5G and growing compute power.

Data Security Report

• Ransomware will increase as cybercriminals professionalize and leverage the supply chain. Ransomware is the biggest security threat to most organizations today. As bad as the prominent ransomware and supply chain attacks of the past couple of years have been, they’ll be worse together. Planning for the inevitability of ransomware attacks is essential to reducing the time and cost of recovery.
• Additional large breaches are likely to occur, and cyber hygiene will be an organization’s best defense. COVID-19 extended every enterprise through its employees’ home Wi-Fi setup; now basic security diligence is the new perimeter. Consistent security practices including multifactor authentication, full patching and asset identification can help prevent major breaches.

IT and Observability Report

• Pandemic-driven cloud acceleration left serious gaps in customer experience. Observability will become essential for organizations looking to understand how their complex webs of cloud services are actually performing, providing teams with the ability to observe, understand and act on their data to improve the customer journey.
• Observability and AIOps will converge to unlock increased value. The inextricable link between observability and AIOps will become commonplace by the end of 2022 as organizations increasingly recognize the importance of taking action on observability, and their data, with machine learning when critical issues occur.

Public Sector Report

• Public and private sector collaboration will be vital for long-term success. As we continue to enhance our nation’s security posture, it is imperative to take a whole-of-nation approach to defend against the most significant cyber threats, including threats to critical infrastructure. Combining industry and government efforts on planning, threat analysis, and defensive operations is the most effective way to combat cyber threats, including nation-state attacks. The cyber threat landscape is simply too vast, and evolving too quickly, for anyone to go it alone. Only through strong, consistent public-private partnerships can we hope to stay ahead of the threat.

To access the 2022 Splunk Predictions reports across Executive and Emerging Technologies, Data Security, IT and Observability, and Public Sector, please visit: https://www.splunk.com/en_us/campaigns/future-predictions.html.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) helps organizations around the world turn data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.

Splunk, Splunk>, Data-to-Everything, D2E and Turn Data Into Doing are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2021 Splunk Inc. All rights reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211207005351/en/

For more information, please contact:

Media Contact

Gabrielle Jasinski

Splunk Inc.

press@splunk.com

Investor Contact

Ken Tinsley

Splunk Inc.

ir@splunk.com

Source: Splunk Inc.

FAQ

What are Splunk's predictions for 2022 regarding data and technology?

Splunk predicts that data will be central to driving innovation and solutions, with implications for M&A activity, workforce management, and the rise of edge computing.

What cybersecurity threats does Splunk identify in their 2022 Reports?

Splunk warns of increasing ransomware attacks as cybercriminals gain sophistication, emphasizing the need for robust cyber hygiene and security practices.

How does Splunk plan to address gaps in customer experience?

Splunk aims to enhance observability in IT to better understand and improve customer journeys, addressing issues caused by cloud acceleration during the pandemic.

What is the significance of public-private collaboration according to Splunk?

Splunk emphasizes that collaboration between public and private sectors is vital for effectively combating significant cyber threats and enhancing national security.