Sphere and 7thSense Partner to Power Content on Sphere's Interior and Exterior LED Displays
- Sphere's LED displays redefine the meaning of immersive entertainment, providing immense scale, field of view, and clarity. The technologies used in Sphere's displays are cutting-edge and have pushed the boundaries of video technology. The opening of Sphere has introduced a new form of immersive entertainment to audiences.
- None.
The Venue's Unparalleled Displays Introduced New Form of Immersive Entertainment to Audiences at Sphere's Grand Opening in
At 16K x 16K resolution, Sphere's interior LED display plane is the highest resolution LED screen in the world. Soaring to a height of 240 feet, and with over 3 acres of display surface, the screen wraps up, over, and around the audience to create a fully immersive visual environment. The Exosphere is the largest LED screen in the world – a vivid canvas that has captured the world's attention with a wide range of artistic and branded content since debuting this summer. The size and scale of Sphere required a playback engine like no other system in the world. Behind the scenes at Sphere, 7thSense's ground-breaking new suite of products, collectively known as the 'Performer Range,' collaboratively breathes life into the LED displays.
"Sphere's LED displays redefine the meaning of immersive," said David Dibble, CEO of MSG Ventures, a division of Sphere Entertainment. "On the interior, never has an LED screen combined this immense scale and field of view with this level of clarity, while the exterior is a dynamic canvas that has already become a new global landmark. 7thSense has been a valued partner in delivering high-quality video playback solutions for MSG for over a decade, and we trusted the team to work closely with us and push their technologies even further to meet the unique demands of Sphere. The result is an experience that takes audiences from simply watching content on an LED screen, to feeling like they have been transported to new places."
Richard Brown, CTO, 7thSense said, "With the opening of Sphere in
7thSense has worked with the team at MSG since 2011, when the company's award-winning-technologies were used as part of the Christmas Spectacular Starring the Radio City Rockettes in
With many years of experience of serving pixels to high quality, uncompressed mega canvasses, 7thSense was chosen to create a fully redundant, mission-critical playback system capable of playing both full resolution, uncompressed media and generative content, in addition to supporting live concerts and events. The 7thSense Juggler pixel processors are critical infrastructure in the path to getting the image to the display, so reliability is a paramount concern. The Jugglers also provide a mechanism to bring video from external sources such as production truck feeds into the venue.
Bryan Hinckley, CEO of 7thSense, added, "Since 2004, 7thSense has been at the forefront of identifying and addressing inefficiencies and challenges in managing very large video systems, consistently raising the bar in user interaction, both for technical experts and creative minds. We firmly believe that our team and our technologies have now crafted a solution that will forever redefine the landscape of live performances and immersive experiences."
Matt Barton, Chairperson of 7thSense, reflected, "Being part of a team that has shattered existing boundaries in immersive experiences and entertainment is truly awe-inspiring. This remarkable achievement is the result of years of unwavering dedication and innovation, and I extend my heartfelt congratulations to all involved."
About Sphere:
Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists will create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue will host original Sphere Experiences from leading
About Sphere Entertainment Co.
Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in
About 7thSense
7thSense is a privately-owned creative software and technology company with offices in Upper Beeding (
Established in 2004, we are technology innovators who specialise in pixel generation, processing and management by providing a toolkit of advanced products that enable storytellers worldwide to fulfil their vision.
As a team, our dedication to performance and innovation allows us to consistently push the limits of storytelling.
https://7thsense.one/
Press Contacts:
For Sphere: spherepr@sphereentertainmentco.com
For 7thSense: Beth Nicholas; Beth.nicholas@7thsense.one; +44 (0) 7891 291 471
View original content to download multimedia:https://www.prnewswire.com/news-releases/sphere-and-7thsense-partner-to-power-content-on-spheres-interior-and-exterior-led-displays-301948318.html
SOURCE Sphere Entertainment Co.
FAQ
When did Sphere open to the public?
What are the features of Sphere's displays?
Who provided the technologies for Sphere's displays?