automotiveMastermind Adds Turn Feature to Help Dealers Better Manage Inventory

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automotiveMastermind (aM) has officially launched Turn, a product enhancement that allows dealers to improve their vehicle turn rates by predicting the customers most likely to purchase a vehicle. Turn is accessible to all users of Mastermind, aM's automated sales and marketing platform. This enhancement aims to help dealers manage slower moving models, improve inventory turn range, identify and sell aging inventory, and strategically replenish inventory by identifying customers with high-value trade-ins. The longer a car sits unsold on the lot, the more the dealership's profit margin diminishes, making Turn a valuable tool for sales teams to intelligently sort vehicles and pitch to a qualified list of loyal customers. Through Turn, dealers can improve profitability, strengthen the value of used vehicle inventory, and increase the efficiency of the overall floor plan.

Turn empowers dealers to improve inventory turn rate & floor plan efficiency

NEW YORK, Nov. 21, 2023 /PRNewswire/ -- automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has officially launched Turn. This product enhancement will allow dealers to improve their vehicle turn rates by predicting the customers that are most likely to purchase that vehicle. Turn will be accessible to all users of Mastermind, aM's automated sales and marketing platform.

"With inventory finally returning to normal industry levels, dealers will once again need to carefully manage those slower moving models that create a drag on profitability," said automotiveMastermind Chief Product Officer Aaron Baldwin. "Turn not only helps dealers improve their inventory turn range by allowing them to better identify and sell aging inventory, but also to replenish inventory by strategically identifying customers who have high-value trade-ins. Turn delivers on our commitment to continuously enhance the Mastermind platform to enable our dealer partners to increase profitability and provide the best experience to their customers."

Every day a ready-to-sell car sits on the lot, it costs the dealership money. The longer it remains unsold, the more their profit margin will diminish. aM developed Turn to intelligently sort vehicles based on age, make, model and the number of days the vehicle has been on the lot. Sales teams can then use this data to pitch a qualified list of loyal customers identified and scored as the best potential buyers for each specific vehicle.

Through Turn, dealers can: 

• Improve their profitability by better managing inventory that has been on the lot 30 days or longer.
• Strengthen the value of used vehicle inventory by identifying customers with a higher potential to trade in their vehicles.
• Improve the efficiency of the overall floor plan by increasing their inventory turn rate.

To learn more, visit automotiveMastermind.com.

About automotiveMastermind 

Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Its proprietary automated sales and marketing platform, Mastermind, helps dealerships generate success in loyalty, service and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing and dedicated consultative services. automotiveMastermind is headquartered in New York City. For more information, visit automotiveMastermind.com. 

About S&P Global Mobility

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

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SOURCE automotiveMastermind

FAQ

What is the new product launched by automotiveMastermind (aM)?

automotiveMastermind (aM) has officially launched Turn, a product enhancement that allows dealers to improve their vehicle turn rates by predicting the customers most likely to purchase a vehicle.

Who can access Turn?

Turn is accessible to all users of Mastermind, aM's automated sales and marketing platform.

How does Turn help dealers improve profitability?

Dealers can improve profitability by better managing inventory that has been on the lot 30 days or longer, identifying customers with a higher potential to trade in their vehicles, and increasing their inventory turn rate.

Why is it important for dealers to manage slower moving models?

Managing slower moving models is crucial for dealers as it helps improve inventory turn range, identify and sell aging inventory, and strategically replenish inventory by identifying customers with high-value trade-ins.

How does Turn benefit sales teams?

Turn is a valuable tool for sales teams to intelligently sort vehicles based on age, make, model, and the number of days the vehicle has been on the lot, enabling them to pitch to a qualified list of loyal customers.