A return to normalcy modifies media disruption says S&P Global Market Intelligence's 2022 TMT Outlook Report
According to S&P Global Market Intelligence's 2022 Technology, Media, and Telecom (TMT) Outlook, a hybrid return to normalcy is anticipated for film and broadcast advertising, while challenges persist for subscription streaming and traditional pay TV due to ongoing semiconductor supply issues. The report predicts a rebound in the box office exceeding $10 billion and growth in broadband subscriptions driven by government subsidies. However, the semiconductor shortage will continue affecting smartphone and TV shipments, impacting content creation and consumption habits.
- Predicted rebound in box office revenue to exceed $10 billion in 2022.
- 7% anticipated increase in broadcast advertising to reach nearly $3.3 billion due to 2022 midterms and sports betting.
- Growth in broadband subscriptions supported by government subsidies expected in 2022.
- Ongoing semiconductor supply constraints will dampen smartphone and TV shipments.
- Challenges for subscription streaming growth as consumer appetite stabilizes and market saturation occurs.
NEW YORK, Nov. 12, 2021 /PRNewswire/ -- According to the newly released 2022 Technology, Media, and Telecom (TMT) Outlook from S&P Global Market Intelligence, a hybrid return to normalcy offers a brighter outlook for film and broadcast station advertising, while posing challenges to momentum for subscription streaming, broadband and global pay TV amid persistent semiconductor supply constraints.
Published by S&P Global Market Intelligence's Kagan Research team, the report spotlights the distinct imprint that an uneven rebound from the COVID 19 pandemic is expected to make on the TMT space in 2022, affecting content creation, distribution, device availability and consumption habits.
"Consumers are expected to maintain healthy appetites for streaming services and provide additional growth for subscription video on demand in 2022, despite at a slowing pace," said Deana Myers, research director for Kagan. "However, the rush to capitalize raises new questions about consumer limits, including potential complications of Warner Media and Discovery Inc.'s merger on HBO Max and Discovery+."
Key highlights from the report include:
- After a pandemic pummeling, the box office is headed for a rebound in 2022 back above the
$10 billion mark, though not without complications from shifting release windows. - Surging broadband subscriptions in the U.S. accelerated take rates and pulled the adoption trend forward, but a renewed emphasis on government subsidies is expected to buoy growth in 2022. Meanwhile, fiber adoption by global providers is expanding streaming options and putting downward pressure on the
$370 billion traditional video service segment. - Broadcast stations are looking for an advertising bump from the proliferation of sports betting, but the 2022 midterms offer a more promising lift despite the shift of viewing away from traditional broadcast networks. We forecast a
7% increase from the last mid-terms in 2018 to reach nearly$3.3 billion in 2022. - The pandemic-fueled shortage of global semiconductors that has broadly affected the consumer electronics, computing and telecommunications equipment segments is expected to endure through 2022, dampening smart phone and TV shipments.
The S&P Global Market Intelligence 2022 TMT Outlook is part of a "Big Picture Outlook" series published by the division's research group that provides a look ahead to key strategic trends and opportunities. To learn more about this "Big Picture Outlook" research series, please visit here.
To request a copy of report, please contact pressinquiries.mi@spglobal.com.
S&P Global Market Intelligence's Kagan research team provides in-depth coverage and deep analyses of the global technology, media and telecommunications sectors (TMT). This TMT research offering complements S&P Global Market Intelligence's broad universe of research sector coverage including energy, enterprise technology, financial institutions groups, and metals & mining.
S&P Global Market Intelligence's opinions, quotes, and credit-related and other analyses are statements of opinion as of the date they are expressed and not statements of fact or recommendation to purchase, hold, or sell any securities or to make any investment decisions, and do not address the suitability of any security.
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SOURCE S&P Global Market Intelligence
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