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SharkNinja Appoints Linus Karlsson as Chief Creative Officer

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SharkNinja (NYSE: SN) has appointed Linus Karlsson as Executive Vice President and Chief Creative Officer, effective March 3. In this newly created role, Karlsson will lead SharkNinja's creative team, focusing on brand storytelling and shaping the company's creative vision while advancing product communication and consumer engagement strategies.

Karlsson brings over 30 years of global experience in creative leadership and brand building, most recently serving as Chief Creative Officer for IKEA. He will work from SharkNinja's global headquarters in Needham, Mass., and the upcoming Creative Design Hub in New York City. During his career, Karlsson has held leadership positions at major creative agencies, including McCann-Erickson, Crispin Porter + Bogusky, and co-founded Mother New York, working with global brands like Mastercard, Nespresso, and Target.

SharkNinja (NYSE: SN) ha nominato Linus Karlsson come Vicepresidente Esecutivo e Direttore Creativo, con effetto dal 3 marzo. In questo ruolo appena creato, Karlsson guiderà il team creativo di SharkNinja, concentrandosi sulla narrazione del marchio e plasmando la visione creativa dell'azienda, mentre promuove la comunicazione del prodotto e le strategie di coinvolgimento dei consumatori.

Karlsson porta con sé oltre 30 anni di esperienza globale nella leadership creativa e nello sviluppo del marchio, avendo recentemente ricoperto il ruolo di Direttore Creativo per IKEA. Lavorerà dalla sede globale di SharkNinja a Needham, nel Massachusetts, e dal prossimo Creative Design Hub a New York City. Durante la sua carriera, Karlsson ha ricoperto posizioni di leadership in importanti agenzie creative, tra cui McCann-Erickson, Crispin Porter + Bogusky, e ha co-fondato Mother New York, collaborando con marchi globali come Mastercard, Nespresso e Target.

SharkNinja (NYSE: SN) ha nombrado a Linus Karlsson como Vicepresidente Ejecutivo y Director Creativo, efectivo el 3 de marzo. En este nuevo rol, Karlsson dirigirá el equipo creativo de SharkNinja, enfocándose en la narración de la marca y moldeando la visión creativa de la empresa, al tiempo que avanza en la comunicación del producto y las estrategias de compromiso del consumidor.

Karlsson aporta más de 30 años de experiencia global en liderazgo creativo y construcción de marca, habiendo recientemente servido como Director Creativo de IKEA. Trabajará desde la sede global de SharkNinja en Needham, Massachusetts, y desde el próximo Creative Design Hub en la ciudad de Nueva York. A lo largo de su carrera, Karlsson ha ocupado posiciones de liderazgo en importantes agencias creativas, incluyendo McCann-Erickson, Crispin Porter + Bogusky, y cofundó Mother New York, trabajando con marcas globales como Mastercard, Nespresso y Target.

SharkNinja (NYSE: SN)는 3월 3일부터 Linus Karlsson을 부사장 겸 최고 창의력 책임자로 임명했습니다. 이번 신설된 역할에서 Karlsson은 SharkNinja의 창의 팀을 이끌며 브랜드 스토리텔링에 집중하고 회사의 창의적 비전을 형성하며 제품 소통 및 소비자 참여 전략을 발전시킬 것입니다.

Karlsson은 최근 IKEA의 최고 창의력 책임자로 근무한 경험이 있는 30년 이상의 글로벌 창의 리더십 및 브랜드 구축 경험을 보유하고 있습니다. 그는 매사추세츠주 Needham에 있는 SharkNinja의 글로벌 본사와 뉴욕시의 다가오는 Creative Design Hub에서 일할 것입니다. 그의 경력 동안 Karlsson은 McCann-Erickson, Crispin Porter + Bogusky와 같은 주요 창의 에이전시에서 리더십 직책을 맡았으며, Mother New York을 공동 설립하며 Mastercard, Nespresso 및 Target과 같은 글로벌 브랜드와 협력해왔습니다.

SharkNinja (NYSE: SN) a nommé Linus Karlsson en tant que Vice-Président Exécutif et Directeur Créatif, à compter du 3 mars. Dans ce nouveau rôle créé, Karlsson dirigera l'équipe créative de SharkNinja, en mettant l'accent sur la narration de la marque et en façonnant la vision créative de l'entreprise tout en avançant dans la communication de produits et les stratégies d'engagement des consommateurs.

Karlsson apporte plus de 30 ans d'expérience mondiale en leadership créatif et en création de marque, ayant récemment été Directeur Créatif chez IKEA. Il travaillera depuis le siège mondial de SharkNinja à Needham, Massachusetts, et le prochain Creative Design Hub à New York. Au cours de sa carrière, Karlsson a occupé des postes de leadership dans d'importantes agences créatives, y compris McCann-Erickson, Crispin Porter + Bogusky, et a co-fondé Mother New York, collaborant avec des marques mondiales comme Mastercard, Nespresso et Target.

SharkNinja (NYSE: SN) hat Linus Karlsson zum Executive Vice President und Chief Creative Officer ernannt, mit Wirkung vom 3. März. In dieser neu geschaffenen Rolle wird Karlsson das kreative Team von SharkNinja leiten, sich auf die Markenstorytelling konzentrieren und die kreative Vision des Unternehmens gestalten, während er die Produktkommunikation und Strategien zur Verbraucherbindung vorantreibt.

Karlsson bringt über 30 Jahre globale Erfahrung in kreativer Führung und Markenentwicklung mit, zuletzt als Chief Creative Officer bei IKEA. Er wird von der globalen Zentrale von SharkNinja in Needham, Massachusetts, und dem bevorstehenden Creative Design Hub in New York City aus arbeiten. Während seiner Karriere hatte Karlsson Führungspositionen in großen Kreativagenturen inne, darunter McCann-Erickson, Crispin Porter + Bogusky, und er war Mitgründer von Mother New York, wo er mit globalen Marken wie Mastercard, Nespresso und Target zusammenarbeitete.

Positive
  • Creation of a new executive position focused on creative innovation and brand storytelling
  • Appointment of an award-winning creative leader with over 30 years of global experience
  • Opening of a new Creative Design Hub in New York City
  • Strategic enhancement of consumer engagement and brand communication capabilities
Negative
  • None.

Award-winning, visionary leader steps into newly created role to drive creative innovation

NEEDHAM, Mass.--(BUSINESS WIRE)-- SharkNinja, Inc. (NYSE: SN), a global product design and technology company, announced it has appointed Linus Karlsson as Executive Vice President, Chief Creative Officer, effective March 3. In this newly created role, Karlsson will take the helm of SharkNinja’s world-class creative team to lead brand storytelling and shape the company’s creative vision while advancing product communication and consumer engagement strategies. Karlsson joins SharkNinja with more than three decades of global experience in creative leadership, brand building, and marketing innovation, most recently serving as Chief Creative Officer for IKEA.

SharkNinja Appoints Linus Karlsson as Chief Creative Officer. Photo Credit: Rosana Palmiero.

SharkNinja Appoints Linus Karlsson as Chief Creative Officer. Photo Credit: Rosana Palmiero.

Karlsson will sit on SharkNinja’s executive leadership team working out of SharkNinja’s global headquarters in Needham, Mass., and its soon-to-open Creative Design Hub in New York City, a collaborative space dedicated to fostering innovation and creativity.

"At SharkNinja, our success is driven by an extraordinary team that turns bold ideas into breakthrough innovations, solving real consumer problems every day. Our ability to consistently bring category-defining products to market is powered by unbridled creativity, bold design, and storytelling that truly resonates with consumers,” said Mark Barrocas, CEO of SharkNinja. “With Linus at the helm of our world-class creative organization, we look forward to further enriching our breakthrough storytelling and unlocking new ways to connect with consumers globally. As a proven leader with a deep consumer-first mindset, Linus will blend storytelling, design, and consumer insights into compelling brand experiences to further accelerate our flywheel of innovation.”

During his tenure at IKEA, Karlsson led the company’s creative direction and strategy across product development and global marketing, integrating design, storytelling, and customer experience to strengthen brand positioning and drive engagement and visitation. Prior to IKEA, Karlsson held leadership roles at renowned creative agencies. As Chairman and Chief Creative Officer for McCann-Erickson’s global brands group, he oversaw creative strategies for Mastercard, Nespresso, and Chevrolet, managing the creative output of over 120 offices worldwide. At Crispin Porter + Bogusky, he delivered cutting-edge content solutions for clients such as Hershey’s, Domino’s, and Infiniti. Before that, he co-founded Mother New York, renowned for its innovative and unconventional approach to marketing, pioneering campaigns for brands like Target, Johnson & Johnson, and Stella Artois.

“The consumer sits at the heart of all that SharkNinja does - from product design to storytelling to marketing. This unwavering focus serves as a north star and generates a powerful connection between SharkNinja and its consumers globally,” noted Karlsson. “As SharkNinja continues its impressive growth journey, there is much opportunity ahead to bring the company’s Shark and Ninja brands to life in new ways. I am delighted to join SharkNinja’s talented team and look forward to working together to deepen the connection with consumers globally through consumer problem solving innovation and breakthrough storytelling.”

Karlsson has been recognized as one of the most influential creative executives in the industry. Named “The 10th most influential CMO in the world” by Forbes, “One of the 50 most influential people in Pop Culture” by RayGun Magazine and “The #1 most influential person in design and architecture” by Rum Magazine in Sweden, his expertise in branding, creative strategy, and consumer engagement has consistently driven business growth and brand transformation for some of the world’s most iconic brands.

Beyond his professional accomplishments, Karlsson has served on the boards of Queen Silvia of Sweden’s World Childhood Foundation, the Swedish-American Chamber of Commerce, and Elanders Group, a publicly traded global logistics and supply chain company. Today, he serves as a permanent guest lecturer for the Master Students in Communications in Strategic Innovation at Stockholm University.

About SharkNinja

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit SharkNinja.com.

Press:

Susan Frechette

PR@sharkninja.com



Investor:

Arvind Bhatia

IR@sharkninja.com

Source: SharkNinja

FAQ

When will Linus Karlsson start as SharkNinja's (SN) Chief Creative Officer?

Linus Karlsson will start as SharkNinja's Chief Creative Officer on March 3.

What is the purpose of SharkNinja's (SN) new Creative Design Hub in New York City?

The Creative Design Hub in New York City will be a collaborative space dedicated to fostering innovation and creativity for SharkNinja.

What was Linus Karlsson's role before joining SharkNinja (SN)?

Before joining SharkNinja, Linus Karlsson served as Chief Creative Officer for IKEA.

Where will SharkNinja's (SN) new Chief Creative Officer be based?

Karlsson will work from both SharkNinja's global headquarters in Needham, Mass., and the new Creative Design Hub in New York City.

What are the main responsibilities of SharkNinja's (SN) new Chief Creative Officer?

Karlsson will lead brand storytelling, shape the company's creative vision, and advance product communication and consumer engagement strategies.

SharkNinja, Inc.

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