New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop
SharkNinja (NYSE: SN) has launched the Ninja Swirl™ by CREAMi®, a new countertop frozen treat maker that offers both scoop and soft-serve capabilities. The device, priced at $349.99, builds upon the viral success of the original Ninja® CREAMi® from 2023.
The new product features 13 one-touch programs and six soft serve elements, including traditional soft serve, frozen custard, fruit whip, swirled frozen yogurt, and lite ice cream. It incorporates Soft Serve Creamify Technology® for smoother, creamier outputs and includes a specialized CreamiFit™ program for lower-calorie, high-protein options.
The product is currently available on NinjaKitchen.com and will be rolled out to retailers nationwide in Spring, with global launch planned for 2025. The launch addresses the growing trend of at-home ice cream consumption, with over 60% of Americans preferring to enjoy ice cream at home.
SharkNinja (NYSE: SN) ha lanciato il Ninja Swirl™ by CREAMi®, un nuovo dispositivo per preparare dolci congelati da banco che offre sia la funzione di porzionamento che quella di gelato morbido. Il prezzo del dispositivo è di $349.99 e si basa sul successo virale del Ninja® CREAMi® originale del 2023.
Il nuovo prodotto presenta 13 programmi a tocco unico e sei elementi per il gelato morbido, tra cui il gelato morbido tradizionale, il budino congelato, la frutta montata, lo yogurt congelato swirl e il gelato light. Incorpora la Soft Serve Creamify Technology® per ottenere risultati più lisci e cremosi e include un programma specializzato CreamiFit™ per opzioni a basso contenuto calorico e ad alto contenuto proteico.
Il prodotto è attualmente disponibile su NinjaKitchen.com e verrà distribuito ai rivenditori in tutto il paese nella primavera, con un lancio globale previsto per il 2025. Il lancio risponde alla crescente tendenza del consumo di gelato a casa, con oltre il 60% degli americani che preferiscono gustare il gelato a casa.
SharkNinja (NYSE: SN) ha lanzado el Ninja Swirl™ by CREAMi®, un nuevo fabricante de golosinas congeladas de mostrador que ofrece capacidades tanto para servir porciones como para gelado suave. El dispositivo, con un precio de $349.99, se basa en el éxito viral del Ninja® CREAMi® original de 2023.
El nuevo producto cuenta con 13 programas de un solo toque y seis elementos para helado suave, incluyendo helado suave tradicional, crema congelada, batido de frutas, yogur congelado en espiral y helado ligero. Incorpora la Soft Serve Creamify Technology® para obtener resultados más suaves y cremosos e incluye un programa especializado CreamiFit™ para opciones bajas en calorías y altas en proteínas.
El producto está actualmente disponible en NinjaKitchen.com y se lanzará a minoristas en todo el país en primavera, con un lanzamiento global previsto para 2025. El lanzamiento responde a la creciente tendencia del consumo de helado en casa, con más del 60% de los estadounidenses que prefieren disfrutar del helado en casa.
샤크닌자 (NYSE: SN)가 Ninja Swirl™ by CREAMi®를 출시했습니다. 이 새로운 카운터탑 냉동 간식 제조기는 스쿱 및 소프트 서브 기능을 모두 제공합니다. 이 장치의 가격은 $349.99이며 2023년 원래 Ninja® CREAMi®의 입소문 난 성공을 기반으로 하고 있습니다.
새로운 제품은 13개의 원터치 프로그램과 전통적인 소프트 서브, 냉동 커스터드, 과일 휩, 소용돌이치는 냉동 요거트 및 경량 아이스크림을 포함한 6가지 소프트 서브 요소를 특징으로 합니다. 더 부드럽고 크리미한 출력을 위해 Soft Serve Creamify Technology®가 통합되어 있으며, 저칼로리 고단백 옵션을 위한 전문 프로그램인 CreamiFit™ 프로그램이 포함되어 있습니다.
이 제품은 현재 NinjaKitchen.com에서 구매할 수 있으며, 봄에 전국 소매점에 출시될 예정이며, 2025년에는 글로벌 출시가 계획되어 있습니다. 이 출시 제품은 가정에서 아이스크림을 소비하는 증가하는 트렌드를 반영하고 있으며, 60% 이상의 미국인이 집에서 아이스크림을 즐기는 것을 선호합니다.
SharkNinja (NYSE: SN) a lancé le Ninja Swirl™ by CREAMi®, un nouveau fabricant de friandises glacées de comptoir qui offre à la fois des capacités de service et de crème glacée molle. L'appareil, au prix de $349.99, s'appuie sur le succès viral du CREAMi® Ninja® original de 2023.
Le nouveau produit dispose de 13 programmes à une touche et de six éléments de crème glacée molle, y compris la crème glacée molle traditionnelle, la custard congelée, la chantilly de fruits, le yaourt glacé en spirale et la crème glacée légère. Il incorpore la Soft Serve Creamify Technology® pour des résultats plus lisses et plus crémeux et comprend un programme spécial CreamiFit™ pour des options faibles en calories et riches en protéines.
Le produit est actuellement disponible sur NinjaKitchen.com et sera déployé chez les détaillants à travers le pays au printemps, avec un lancement mondial prévu pour 2025. Le lancement répond à la tendance croissante de la consommation de crème glacée à domicile, plus de 60 % des Américains préférant déguster leur crème glacée à la maison.
SharkNinja (NYSE: SN) hat den Ninja Swirl™ by CREAMi® auf den Markt gebracht, einen neuen countertop gefrorenen Leckereienmacher, der sowohl Portionieren als auch Soft-Serve-Funktionalitäten bietet. Das Gerät, das $349.99 kostet, baut auf dem viralen Erfolg des ursprünglichen Ninja® CREAMi® aus dem Jahr 2023 auf.
Das neue Produkt bietet 13 One-Touch-Programme und sechs Soft-Serve-Elemente, darunter traditioneller Soft-Serve, gefrorenes Custard, Obstschlag, gewundenes gefrorenes Joghurt und Lite-Eiscreme. Es integriert die Soft Serve Creamify Technology® für einen glatteren, cremigeren Output und enthält ein spezialisiertes CreamiFit™-Programm für kalorienarme, proteinreiche Optionen.
Das Produkt ist derzeit unter NinjaKitchen.com erhältlich und wird im Frühling in Einzelhandelsgeschäften im ganzen Land eingeführt, mit einem globalen Launch, der für 2025 geplant ist. Der Launch entspricht dem wachsenden Trend des Eiskonsum in Haushalten, wobei über 60% der Amerikaner es vorziehen, Eiscreme zu Hause zu genießen.
- Product builds on successful viral CREAMi® line, expanding market presence
- Addresses large market opportunity with 60% of Americans consuming ice cream at home
- Planned global expansion in 2025 indicates growth potential
- Higher price point ($349.99) suggests strong margins
- Significant wait time for global market entry (2025)
- Higher price point may limit mass market adoption
Insights
The launch of Ninja Swirl™ represents a calculated expansion of SharkNinja's successful CREAMi® product line, with several strategic implications for investors:
Market Opportunity & Positioning
- The
$349.99 price point positions the product in the premium segment, suggesting healthy margins while remaining accessible for the target market - With
60% of Americans consuming ice cream at home, the addressable market is substantial - the U.S. ice cream market alone exceeds$13.1 billion annually - The 13 one-touch programs and soft-serve capability create significant differentiation from both traditional ice cream makers and the original CREAMi®
Growth Catalysts
- The planned global rollout in 2025 opens significant new revenue streams, particularly in markets with high kitchen appliance adoption rates
- The product leverages the viral success of the original CREAMi®, benefiting from established brand recognition and social media presence
- The health-conscious features (CreamiFit™) tap into the growing wellness segment, expanding the target demographic
Business Impact
- The spring retail rollout timing aligns perfectly with peak ice cream consumption season, potentially driving strong initial sales
- The product's versatility (both hard scoop and soft serve) could help justify the premium pricing and drive adoption
- SharkNinja's track record of successful kitchen appliance launches and strong distribution network suggest efficient market penetration
A deep dive into consumer behavior patterns reveals several key success factors for the Ninja Swirl™ launch:
Consumer Trend Alignment
- The product capitalizes on the post-pandemic shift toward premium home experiences, with consumers increasingly willing to invest in high-quality kitchen appliances
- The integration of protein ice cream and health-conscious features addresses the growing 'permissible indulgence' trend, where consumers seek healthier versions of traditional treats
- The social media-friendly nature of the product, combined with customization options, appeals to the experiential consumption trend popular among younger demographics
Purchase Behavior Drivers
- The dual functionality (scoop and soft serve) provides strong value proposition despite the premium price point
- The timing of retail rollout coincides with peak ice cream consumption and summer entertainment season, potentially driving impulse purchases
- The product's positioning as both a practical appliance and an entertainment device could help justify the investment for consumers
The latest innovation from the makers of the viral Ninja® CREAMi® is inspired by fans
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop (Photo: Business Wire)
With more than
Frozen treat enthusiasts can exclusively enjoy 13 one-touch programs and six soft serve elements including traditional soft serve, frozen custard, fruit whip, swirled frozen yogurt and lite ice cream for a one-of-a-kind treat that can be shared with friends and family. Additionally, after seeing the health-conscious community’s adoration for protein ice cream with the Ninja® CREAMi®, the innovation now features a one-spin CreamiFit™ solution that processes lower-calorie, high-protein offerings.
“The viral success of the Ninja® CREAMi® sparked a wave of conversation on social media as consumers explored the endless possibilities to enjoying frozen treats at home,” said Kaitlyn Hebert, Senior Vice President Ninja Marketing. “Our new Ninja Swirl™ by CREAMi® incorporates the innovative hacks our fans uncovered with the original CREAMi® and transformed them into a single, versatile product that operates with the touch of a button. We can’t wait to see the amazing creations our consumers come up with using this product!”
This new launch lets consumers treat themselves to the deliciousness of both hard scoop and soft serve ice cream in one versatile device. Thanks to Ninja’s one-of-a-kind Soft Serve Creamify Technology®, which engineers faster, longer lasting spins, consumers can expect smoother, creamier outputs. To get the perfect Swirl, freeze your favorite bases for 24hrs before use, load into the machine, use the Creamerizer™ Paddle to process your frozen base and pull the Soft Serve handle to create a soft, iconic swirlable texture, top with your favorite garnishes and enjoy.
The Ninja Swirl™ by CREAMi® is now available for
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in
1 America’s Ice Cream Preferences, International Dairy Foods Association (April 2024)
View source version on businesswire.com: https://www.businesswire.com/news/home/20250211834173/en/
SharkNinja Contacts
Media Relations: PR@SharkNinja.com
Investor Relations: IR@SharkNinja.com
Source: SharkNinja
FAQ
What is the price of the new Ninja Swirl by CREAMi (NYSE: SN)?
When will SharkNinja (SN) launch the Ninja Swirl globally?
How many programs does the new Ninja Swirl by CREAMi (SN) feature?
What technology does SharkNinja's (SN) new Ninja Swirl use for soft serve?
When will the Ninja Swirl by CREAMi (SN) be available in retail stores?
