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Similarweb’s 2025 Digital 100 Celebrates Web and App Growth in the US, UK, France, Germany, Japan, Australia, India, and Brazil

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Similarweb (NYSE: SMWB) has released its Digital 100 ranking for 2025, highlighting significant digital growth across eight countries: US, UK, France, Germany, Japan, Australia, India, and Brazil. The report showcases the fastest-growing websites and apps, with special attention to cross-platform Digital Winners.

Notable highlights include ChatGPT achieving top positions in multiple countries: #1 in France's Big Winners, #3 in Australia, #4 in UK, and #9 in US. Substack emerged as a cross-platform Digital Winner in both US and UK markets. In the US, Just Answer topped the website category with 81% growth, while NYT Games led apps with 135% growth.

The rankings cover various categories including Apparel & Accessories, Beauty & Wellness, Consumer Electronics, Food & Drinks, Gaming, Home & Garden, News & Media, Personal Finance, and Travel & Tourism. AliExpress demonstrated strong performance, earning cross-platform Digital Winner status in the UK, Germany, and Australia.

Similarweb (NYSE: SMWB) ha pubblicato la sua classifica Digital 100 per il 2025, evidenziando una significativa crescita digitale in otto paesi: Stati Uniti, Regno Unito, Francia, Germania, Giappone, Australia, India e Brasile. Il rapporto mette in mostra i siti web e le app in più rapida crescita, con particolare attenzione ai vincitori digitali cross-platform.

I punti salienti includono ChatGPT che ha raggiunto posizioni di vertice in diversi paesi: #1 tra i Big Winners in Francia, #3 in Australia, #4 nel Regno Unito e #9 negli Stati Uniti. Substack è emerso come vincitore digitale cross-platform sia negli Stati Uniti che nel Regno Unito. Negli Stati Uniti, Just Answer ha dominato la categoria dei siti web con una crescita dell'81%, mentre NYT Games ha guidato le app con una crescita del 135%.

Le classifiche coprono varie categorie tra cui Abbigliamento e Accessori, Bellezza e Benessere, Elettronica di Consumo, Cibo e Bevande, Gioco, Casa e Giardino, Notizie e Media, Finanza Personale, e Viaggi e Turismo. AliExpress ha mostrato una forte performance, guadagnando lo status di vincitore digitale cross-platform nel Regno Unito, in Germania e in Australia.

Similarweb (NYSE: SMWB) ha publicado su clasificación Digital 100 para 2025, destacando un crecimiento digital significativo en ocho países: EE. UU., Reino Unido, Francia, Alemania, Japón, Australia, India y Brasil. El informe muestra los sitios web y las aplicaciones de más rápido crecimiento, prestando especial atención a los ganadores digitales cross-platform.

Entre los destacados se encuentra ChatGPT, que ha alcanzado las principales posiciones en varios países: #1 entre los Big Winners en Francia, #3 en Australia, #4 en el Reino Unido y #9 en EE. UU. Substack se destacó como un ganador digital cross-platform en los mercados de EE. UU. y Reino Unido. En EE. UU., Just Answer lideró la categoría de sitios web con un crecimiento del 81%, mientras que NYT Games lideró las aplicaciones con un crecimiento del 135%.

Las clasificaciones cubren diversas categorías, incluyendo Ropa y Accesorios, Belleza y Bienestar, Electrónica de Consumo, Comida y Bebidas, Juegos, Hogar y Jardín, Noticias y Medios, Finanzas Personales, y Viajes y Turismo. AliExpress demostró un buen rendimiento, ganando estatus de ganador digital cross-platform en el Reino Unido, Alemania y Australia.

시밀러웹 (NYSE: SMWB)는 2025년 디지털 100 순위를 발표하며 미국, 영국, 프랑스, 독일, 일본, 호주, 인도, 브라질 등 8개국에서의 디지털 성장을 강조했습니다. 이 보고서는 가장 빠르게 성장하는 웹사이트와 앱을 보여주며, 크로스 플랫폼 디지털 우승자에 특별한 주의를 기울였습니다.

눈에 띄는 하이라이트에는 ChatGPT가 여러 국가에서 1위를 차지했으며, 프랑스의 빅 윈너에서 #1, 호주에서 #3, 영국에서 #4, 미국에서 #9에 올랐습니다. Substack은 미국과 영국 시장 모두에서 크로스 플랫폼 디지털 우승자로 떠올랐습니다. 미국에서는 Just Answer가 웹사이트 범주에서 81%의 성장률로 1위를 차지했고, NYT Games는 앱에서 135%의 성장률로 선두를 차지했습니다.

순위는 의류 및 액세서리, 뷰티 및 웰니스, 소비자 전자 제품, 음식 및 음료, 게임, 홈 및 정원, 뉴스 및 미디어, 개인 재무, 여행 및 관광 등 다양한 범주를 포함합니다. AliExpress는 영국, 독일 및 호주에서 크로스 플랫폼 디지털 우승자로서 강력한 성과를 보여주었습니다.

Similarweb (NYSE: SMWB) a publié son classement Digital 100 pour 2025, mettant en évidence une croissance numérique significative dans huit pays : États-Unis, Royaume-Uni, France, Allemagne, Japon, Australie, Inde et Brésil. Le rapport présente les sites Web et applications à la croissance la plus rapide, avec une attention particulière portée aux gagnants numériques multiplateformes.

Les points forts incluent ChatGPT atteignant les premières places dans plusieurs pays : #1 parmi les Big Winners en France, #3 en Australie, #4 au Royaume-Uni et #9 aux États-Unis. Substack s'est imposé comme un gagnant numérique multiplateforme sur les marchés américain et britannique. Aux États-Unis, Just Answer a dominé la catégorie des sites Web avec une croissance de 81 %, tandis que NYT Games a mené les applications avec une croissance de 135 %.

Les classements couvrent diverses catégories, notamment Vêtements et accessoires, Beauté et bien-être, Électronique grand public, Alimentation et boissons, Jeux, Maison et jardin, Actualités et médias, Finances personnelles, et Voyages et tourisme. AliExpress a démontré une forte performance, obtenant le statut de gagnant numérique multiplateforme au Royaume-Uni, en Allemagne et en Australie.

Similarweb (NYSE: SMWB) hat sein Digital 100 Ranking für 2025 veröffentlicht und dabei ein signifikantes digitales Wachstum in acht Ländern hervorgehoben: USA, Großbritannien, Frankreich, Deutschland, Japan, Australien, Indien und Brasilien. Der Bericht zeigt die am schnellsten wachsenden Websites und Apps, mit besonderer Aufmerksamkeit für die plattformübergreifenden digitalen Gewinner.

Bemerkenswerte Höhepunkte sind ChatGPT, das in mehreren Ländern führende Positionen erreicht hat: #1 bei den Big Winners in Frankreich, #3 in Australien, #4 im Vereinigten Königreich und #9 in den USA. Substack stellte sich als plattformübergreifender digitaler Gewinner sowohl auf dem US- als auch auf dem UK-Markt heraus. In den USA führte Just Answer die Website-Kategorie mit einem Wachstum von 81 %, während NYT Games bei den Apps mit einem Wachstum von 135 % an erster Stelle stand.

Die Rankings umfassen verschiedene Kategorien wie Bekleidung & Accessoires, Schönheit & Wellness, Unterhaltungselektronik, Lebensmittel & Getränke, Spiele, Haus & Garten, Nachrichten & Medien, persönliche Finanzen sowie Reisen & Tourismus. AliExpress zeigte eine starke Leistung und erlangte den Status eines plattformübergreifenden digitalen Gewinners in Großbritannien, Deutschland und Australien.

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Substack recognized for web and app growth, while ChatGPT’s website made the winners list in the US, the UK, France, and Australia.

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)-- The annual Digital 100 ranking for 2025, released today by the leading digital market intelligence experts at Similarweb (NYSE: SMWB), celebrates the companies that demonstrated the most significant digital growth in the US, UK, France, Germany, Japan, Australia, India, and Brazil.

“Every year, the Digital 100 allows us to celebrate companies achieving tremendous growth within highly competitive sectors of the digital economy,” said Or Offer, CEO and founder of Similarweb. “The Digital 100 report is a powerful tool to help organizations understand and elevate their performance in the digital world.”

The awards are organized around industry categories plus a Big Winners category that identifies the major players producing continued growth. The report identifies the fastest-growing websites and the cross-platform Digital Winners exhibiting web and app growth. For the first time, the US and UK editions of the Digital 100 provide an equal depth of coverage for the 100 fastest-growing mobile apps and websites. The reports for France, Germany, Japan, Australia, India, and Brazil name a shorter list of app winners.

While the winners varied by country, one recurring player was ChatGPT, OpenAI’s generative AI chatbot, which was #1 in the Big Winners category for France, #3 in Australia, #4 in the UK, and #9 in the US. Substack was also identified as a cross-platform Digital Winner in the US (among the Big Winners) and the UK (among News & Media websites and apps). Particularly in the US and UK, the Big Winners category was dominated by News & Media websites, often with a distinct partisan tilt. Look for more detail in the individual country reports listed below.

“In many cases, the #1 website and #1 app in a category belong to different companies, reflecting the distinct strategic roles each platform can play,” said Marta Sułkiewicz, VP Global Research Solutions at Similarweb. “For digital products and services, apps and websites often serve complementary purposes across customer acquisition, engagement, monetization, and retention. Ali Express managed to excel at both web and app growth in the UK, Germany, and Australia, earning our cross-platform Digital Winner award in those countries.“

The categories vary by country, but for the US and UK include Apparel & Accessories, Beauty & Wellness, Consumer Electronics, Food & Drinks, Gaming, Home & Garden, News & Media, Personal Finance, Travel & Tourism.

Here is a quick overview, with links to the individual reports: Descriptions include promotional copy from the websites and app store listings.

United States

  • Big Winners #1 Website: Just Answer (justanswer.com) up 81%, a gain of 9.4 million monthly visitors. Scoring big with a portal promising answers from experts rather than algorithmic search results.
  • Big Winners #1 App: NYT Games: Word Games & Sudoku, up 135%, a gain of 2.5 million MAUs. Further growth for the gaming wing of the media empire.
  • Big Winners Digital Winner (across Web and App): Substack, visitors (substack.com) up 37%, MAUs up 139%. Digital newsletter service for journalists and opinion writers was our #1 News & Media app, while also gaining more than 5 million monthly website visitors.

Full report (English) https://www.similarweb.com/corp/digital-100/
Full report (Chinese) https://www.similarweb.com/corp/zh/digital-100/

United Kingdom

  • #1 Website: GB News (gbnews.com), up 113%. Right-leaning news site.
  • #1 App: Octopus Energy, up 64%. Lets consumers manage their accounts with UK electric and gas utility company.
  • Digital Winner: Ali Express, visits (aliexpress.com) up 65%, MAUs up 44%.

Full report https://www.similarweb.com/corp/digital-100-uk/

France

  • Big Winners #1 Website: ChatGPT (chatgpt.com, formerly chat.openai.com), up 88%.
  • Big Winners #1 App: Brawl Stars, up 95%. Fast-paced 3v3 multiplayer and battle royale made for mobile!
  • Digital Winner: Reddit, visits (reddit.com) up 66%, MAUs up 17%.

Full report (French) https://www.similarweb.com/corp/fr/digital-100-france/
Full report (English) https://www.similarweb.com/corp/digital-100-france/

Germany

  • Big Winners #1 Website: Sportschau (sportschau.de), up 72%. Sports news.
  • Big Winners #1 App: Brawl Stars, up 97%. Fast-paced 3v3 multiplayer and battle royale made for mobile!
  • Digital Winner: AliExpress, web visits up 51%, MAUs up 23%.

Full report (German) https://www.similarweb.com/corp/de/digital-100-germany/
Full report (English) https://www.similarweb.com/corp/digital-100-germany/

Japan

  • Big Winners #1 Website: 女性自身 (jisin.jp), up 60.93%. Weekly women's magazine.
  • Big Winners #1 App: スキマバイトはタイミー /お金がすぐにもらえる, up 56%. Find immediate part-time jobs that pay instantly, without interviews.
  • Digital Winner: Note(ノート), visits (note.com) up 37%, MAUs up 20%.

Full report (Japanese) https://www.similarweb.com/corp/ja/digital-100-japan/
Full report (English) https://www.similarweb.com/corp/digital-100-japan/

Australia

  • Big Winners #1 Website: Temu (temu.com), up 72%. Shop on Temu for unbeatable prices on fashion, electronics, home goods, and more.
  • Big Winners #1 App: myGov, up 63%. Access government services with a single login and manage your personal information securely.
  • Digital Winner: AliExpress, web visits up 29%, MAUs up 24%

Full report https://www.similarweb.com/corp/digital-100-au/

India

  • Big Winners #1 Website: Jansatta (jansatta.com), up 17%. Latest Hindi news, breaking news, and live updates.
  • Big Winners #1 App: Blinkit: Grocery in minutes, up 77%. India’s last minute app, trusted by millions, delivering 10,000+ daily groceries in just a blink.
  • Digital Winner: Groww, visits (groww.in) up 71%, MAUs up 51%. Personal finance.

Full report https://www.similarweb.com/corp/digital-100-india/

Brazil

  • Big Winners #1 Website: Brazino 777 (brazino777.com) , up 368.1%. Online casino
  • Big Winners #1 App: e-Título, up 95%. Digital version of Brazil’s voter ID and registration document.
  • Digital Winner: Drogasil, visits (drogasil.com.br) up 36%, MAUs up 30%.

Full report (Portuguese) https://www.similarweb.com/corp/pt/digital-100-brazil/
Full report (English) https://www.similarweb.com/corp/d100-brazil/

Methodology

The Digital 100 report for the US identifies the fastest-growing digital based on Similarweb estimates of web traffic and app usage. In each country, minimum criteria were established for website visits, app monthly active users, and the threshold for being considered for the Big Winner awards. Our analysts manually filtered the statistical results to identify the most meaningful examples of digital business performance improvement.

About Similarweb

Similarweb (NYSE: SMWB) powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.

Learn more: Similarweb | Similarweb Digital Data

Free Tools: Analyze any website or app | Verify your website | Browser extension

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Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision made or action taken by any third party based in whole or in part on such data, reports, and materials.

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David F. Carr

Similarweb

david.carr@similarweb.com



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Rami Myerson

Similarweb

rami.myerson@similarweb.com

Source: Similarweb

FAQ

What were the top performers in Similarweb's 2025 Digital 100 US rankings?

In the US rankings, Just Answer topped websites with 81% growth, NYT Games led apps with 135% growth, and Substack won the cross-platform Digital Winner category with 37% website growth and 139% app growth.

How did ChatGPT perform across different countries in the 2025 Digital 100?

ChatGPT ranked #1 in France's Big Winners category, #3 in Australia, #4 in the UK, and #9 in the US, showing strong performance across multiple markets.

Which categories are included in Similarweb's 2025 Digital 100 rankings?

The rankings include Apparel & Accessories, Beauty & Wellness, Consumer Electronics, Food & Drinks, Gaming, Home & Garden, News & Media, Personal Finance, and Travel & Tourism, though categories vary by country.

How did AliExpress perform in the 2025 Digital 100 rankings?

AliExpress achieved cross-platform Digital Winner status in three countries: UK (65% web growth, 44% app growth), Germany (51% web growth, 23% app growth), and Australia (29% web growth, 24% app growth).

What was the methodology used for Similarweb's 2025 Digital 100 rankings?

The rankings were based on Similarweb estimates of web traffic and app usage, with minimum criteria established for website visits and app monthly active users. Analysts manually filtered statistical results to identify meaningful digital business performance improvements.

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