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SmartRent Welcomes Natalie Cariola as Chief Revenue Officer

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SmartRent, Inc. (NYSE: SMRT), a leading provider of smart solutions for the rental housing industry, has announced the appointment of Natalie Cariola as its new Chief Revenue Officer (CRO), effective September 30. Cariola brings over two decades of experience in proptech and multifamily sectors, and will be responsible for overseeing SmartRent's revenue operations and business expansion initiatives.

As CRO, Cariola will lead the revenue organization, focusing on expanding market share and strengthening customer relationships. Her appointment is expected to enhance customer experience and capitalize on SmartRent's growth potential. Cariola's extensive background includes leadership roles at Stake, Zumper, Compass, and ForRent.com, where she demonstrated success in growing revenue at scale and building high-performing teams.

SmartRent, Inc. (NYSE: SMRT), un fornitore leader di soluzioni intelligenti per l'industria della locazione abitativa, ha annunciato la nomina di Natalie Cariola come nuovo Chief Revenue Officer (CRO), con effetto dal 30 settembre. Cariola porta con sé oltre due decenni di esperienza nei settori del proptech e del multim familiare, e sarà responsabile della supervisione delle operazioni di fatturato e delle iniziative di espansione aziendale di SmartRent.

Come CRO, Cariola guiderà l'organizzazione delle entrate, concentrandosi su espandere la quota di mercato e rafforzare le relazioni con i clienti. Si prevede che la sua nomina migliori l'esperienza del cliente e capitalizzi sul potenziale di crescita di SmartRent. Il background di Cariola include ruoli di leadership in Stake, Zumper, Compass e ForRent.com, dove ha dimostrato successo nel crescere il fatturato su larga scala e nel costruire team ad alte prestazioni.

SmartRent, Inc. (NYSE: SMRT), un proveedor líder de soluciones inteligentes para la industria de vivienda en alquiler, ha anunciado el nombramiento de Natalie Cariola como su nueva Chief Revenue Officer (CRO), con efecto a partir del 30 de septiembre. Cariola aporta más de dos décadas de experiencia en los sectores de proptech y multifamiliares, y será responsable de supervisar las operaciones de ingresos y las iniciativas de expansión empresarial de SmartRent.

Como CRO, Cariola liderará la organización de ingresos, enfocándose en expandir la cuota de mercado y fortalecer las relaciones con los clientes. Se espera que su nombramiento mejore la experiencia del cliente y capitalice el potencial de crecimiento de SmartRent. El amplio historial de Cariola incluye roles de liderazgo en Stake, Zumper, Compass y ForRent.com, donde ha demostrado éxito en hacer crecer los ingresos a gran escala y en construir equipos de alto rendimiento.

SmartRent, Inc. (NYSE: SMRT)는 임대 주택 산업을 위한 스마트 솔루션의 선도적인 공급업체로, Natalie Cariola를 새로운 최고 수익 책임자 (CRO)로 임명했다고 발표했습니다. 이는 9월 30일부터 효력을 발생합니다. Cariola는 proptech 및 다가구 분야에서 20년 이상의 경험을 보유하고 있으며, SmartRent의 수익 운영 및 사업 확장 계획을 감독할 책임이 있습니다.

CRO로서 Cariola는 수익 조직을 이끌고, 시장 점유율 확대고객 관계 강화에 집중할 것입니다. 그녀의 임명은 고객 경험을 향상시키고 SmartRent의 성장 잠재력을 활용하는 데 기여할 것으로 예상됩니다. Cariola의 폭넓은 경력에는 Stake, Zumper, Compass, ForRent.com에서의 리더십 역할이 포함되어 있으며, 그녀는 대규모 수익 성장고성과 팀 구축에서 성공을 거두었습니다.

SmartRent, Inc. (NYSE: SMRT), un fournisseur leader de solutions intelligentes pour l'industrie de la location résidentielle, a annoncé la nomination de Natalie Cariola au poste de Chief Revenue Officer (CRO), à compter du 30 septembre. Cariola apporte plus de deux décennies d'expérience dans les secteurs du proptech et des multifamiliaux, et sera responsable de la supervision des opérations de revenus et des initiatives d'expansion commerciale de SmartRent.

En tant que CRO, Cariola dirigera l'organisation des revenus, se concentrant sur l'expansion de la part de marché et le renforcement des relations avec les clients. On s'attend à ce que sa nomination améliore l'expérience client et tire parti du potentiel de croissance de SmartRent. Le parcours de Cariola comprend des postes de direction chez Stake, Zumper, Compass et ForRent.com, où elle a démontré son succès dans la croissance des revenus à grande échelle et la constitution d'équipes performantes.

SmartRent, Inc. (NYSE: SMRT), ein führender Anbieter von intelligenten Lösungen für die Mietwohnungsbranche, hat die Ernennung von Natalie Cariola zur neuen Chief Revenue Officer (CRO) bekannt gegeben, die am 30. September in Kraft tritt. Cariola bringt über zwei Jahrzehnte Erfahrung in den Bereichen Proptech und Mehrfamilienhäuser mit und wird verantwortlich sein für die Aufsicht über SmartRents Einnahme-Operationen und Geschäftsexpansionsinitiativen.

Als CRO wird Cariola die Einnahme-Organisation leiten und sich auf die Erhöhung des Marktanteils und die Stärkung der Kundenbeziehungen konzentrieren. Ihre Ernennung wird voraussichtlich das Kundenerlebnis verbessern und das Wachstumspotenzial von SmartRent nutzen. Cariolas umfangreicher Hintergrund umfasst Führungspositionen bei Stake, Zumper, Compass und ForRent.com, wo sie Erfolg hatte bei der Skalierung der Einnahmesteigerung und dem Aufbau leistungsstarker Teams.

Positive
  • Appointment of experienced CRO with over 20 years in proptech and multifamily sectors
  • Focus on expanding market share and strengthening customer relationships
  • Potential for enhanced customer experience and capitalization on growth opportunities
  • Addition of strategic leadership to the management team
Negative
  • None.

With over two decades of proven proptech and multifamily experience, Cariola will oversee SmartRent’s revenue operations and business expansion initiatives

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- SmartRent, Inc. (NYSE: SMRT) (“SmartRent” or the “Company”), a leading provider of smart communities solutions and smart operations solutions for the rental housing industry, today announced Natalie Cariola is joining the Company as its Chief Revenue Officer (“CRO”), effective September 30. Cariola will be a member of the recently formed Management Committee, which reports to SmartRent’s Chairman of the Board, John Dorman.

As Chief Revenue Officer, Natalie Cariola will lead the SmartRent revenue organization, overseeing the sales and account management teams. With more than two decades of experience driving sales and business expansion in rental housing and proptech, she will focus on expanding market share and strengthening existing customer relationships. (Photo: Business Wire)

As Chief Revenue Officer, Natalie Cariola will lead the SmartRent revenue organization, overseeing the sales and account management teams. With more than two decades of experience driving sales and business expansion in rental housing and proptech, she will focus on expanding market share and strengthening existing customer relationships. (Photo: Business Wire)

As CRO, Cariola will lead the SmartRent revenue organization, overseeing the sales and account management teams. With more than two decades of experience driving sales and business expansion in rental housing and proptech, she will focus on expanding market share and strengthening existing customer relationships.

“We are thrilled to welcome Natalie to the leadership team as SmartRent’s CRO. She brings a proven track record of growing revenue at scale, expanding SaaS revenue, driving client success and building high-performing teams,” said Dorman. “We are confident that Natalie’s unique skill set and sharp strategic mind will help us enhance customer experience while capitalizing on our significant growth potential. Her understanding of the challenges and opportunities in rental housing will be key to shaping and expanding SmartRent’s industry footprint and impact as we continue to deliver convenience and efficiency to operators, their teams and residents.”

Cariola’s extensive multifamily career spans sales and strategic organizational leadership for early-stage ventures and established technology firms. Most recently, Cariola served as president of Stake, a financial technology firm offering cashback and banking services to renters. Prior to Stake, she spent six years at Zumper, the largest privately held rental marketplace in North America, including serving as the chief sales officer, where she led significant revenue growth and built the company’s sales, customer success, sales enablement and sales development functions. Previously, Cariola worked with Compass, helping to launch its Southern California operation, and spent a decade at ForRent.com (acquired by CoStar) in various sales leadership roles.

In addition, Cariola actively participates in moving the multifamily industry forward, serving on advisory boards for several leading proptech organizations including WithMe, Inc., Nurture Boss and Women in PropTech, the leading global industry group for professionals with an interest in innovation and the future of real estate. She holds an MBA from UCLA’s Anderson School of Management with a focus in real estate finance and entrepreneurship.

“I have long admired SmartRent for its market-leading solutions, purpose-built products and innovative services that provide significant value to customers and their residents,” said Cariola. “I look forward to working with the incredible team at SmartRent to build on its strong foundation of quality solutions and strong customer loyalty to capture the many opportunities we have in front of us.”

About SmartRent

Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading provider of smart communities solutions and smart operations solutions to the rental housing industry. SmartRent’s end-to-end enterprise ecosystem powers smarter living and working in rental housing by automating operations, protecting assets, reducing energy consumption, enhancing the resident experience and more. The company’s differentiators - purpose-built software and hardware, and end-to-end implementation and support - create an exceptional experience, with 15 of the top 20 multifamily operators and millions of users leveraging SMRT solutions daily. For more information, please visit smartrent.com.

Forward-Looking Statements

This press release contains forward-looking statements which address the Company's expected future business and financial performance, expansion of our Community WiFI offering, expected benefits from stock repurchase program, and other future events. Forward-looking statements may contain words such as "goal," "target," "future," "estimate," "expect," "anticipate," "intend," "plan," "believe," "seek," "project," "may," "should," "will" or similar expressions. Examples of forward-looking statements include, among others, statements regarding the expected financial results, product portfolio enhancements, expansion plans and opportunities and earnings guidance related to financial and operational metrics. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those currently anticipated. Some of the factors that could cause actual results to differ materially from those expressed or implied by the forward-looking statements include, among other things, our ability to: (1) accelerate adoption of our products and services; (2) anticipate the uncertainties inherent in the development of new business lines and business strategies; (3) manage risks associated with our third-party suppliers and manufacturers and partners for our products; (4) manage risks associated with adverse macroeconomic conditions, including inflation, slower growth or recession, barriers to trade, changes to fiscal and monetary policy, tighter credit, higher interest rates, high unemployment, and currency fluctuations; (5) attract, train, and retain effective officers, key employees and directors; (6) develop, design, manufacture, and sell products and services that are differentiated from those of competitors; (7) realize the benefits expected from our acquisitions; (8) acquire or make investments in other businesses, patents, technologies, products or services to grow the business; (9) successfully pursue, defend, resolve or anticipate the outcome of pending or future litigation matters; (10) comply with laws and regulations applicable to our business, including privacy regulations; (11) realize the benefits expected from our stock repurchase program; and (12) maintain key strategic relationships with partners and distributors. The forward-looking statements herein represent the judgment of the Company, as of the date of this release, and SmartRent disclaims any intent or obligation to update forward-looking statements. This press release should be read in conjunction with the information included in the Company's other press releases, reports and other filings with the SEC. Understanding the information contained in these filings is important in order to fully understand the Company's reported financial results and our business outlook for future periods.

Investor Contact

Kelly Reisdorf

Head of Investor Relations investors@smartrent.com

Media Contact

Amanda Chavez

Senior Director, Corporate Communications media@smartrent.com

Source: SmartRent

FAQ

Who is SmartRent's new Chief Revenue Officer?

Natalie Cariola has been appointed as SmartRent's new Chief Revenue Officer, effective September 30.

What experience does Natalie Cariola bring to SmartRent (NYSE: SMRT)?

Natalie Cariola brings over two decades of experience in proptech and multifamily sectors, with leadership roles at companies like Stake, Zumper, Compass, and ForRent.com.

What will be Natalie Cariola's main responsibilities at SmartRent (NYSE: SMRT)?

As CRO, Natalie Cariola will lead SmartRent's revenue organization, overseeing sales and account management teams, focusing on expanding market share and strengthening customer relationships.

How is SmartRent (NYSE: SMRT) expecting to benefit from Natalie Cariola's appointment?

SmartRent expects Natalie Cariola's appointment to enhance customer experience, capitalize on growth potential, and expand the company's industry footprint and impact.

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