SMOORE INTL HLDGS ADR - SMHRY STOCK NEWS

SMOORE, the world's largest vaping manufacturer, has launched the FEELM Air, a groundbreaking ceramic coil vape pod, in London. This device incorporates an Ultra-slim Bionic Film Ceramic Coil with seven key advancements, enhancing flavor, reliability, and user experience. Notably, it boasts an 80% reduction in harm compared to earlier models and features innovative technologies for improved flavor and energy efficiency. The launch included a brand refresh emphasizing sensory experiences. SMOORE, holding 18.9% of the global market, aims to lead a new revolution in vaping.

Bluehole New Consumption has reported significant updates in China’s vaping regulations, as the State Tobacco Monopoly Administration released new draft rules governing e-cigarettes. The regulations aim to eliminate uncertainties in the vaping industry and promote sustainable development. China's e-cigarette market has seen exponential growth, reaching RMB 8.38 billion in 2020. With over 300 million smokers in China, the new standards will ensure safety and reliability, ultimately benefiting leading companies like SMOORE, which is poised to introduce advanced technology.

China’s vaping industry is seeing regulatory advancements, as health regulators in the UK, US, and Malaysia are increasingly accepting e-cigarettes. On October 29, 2021, the UK announced plans for NHS prescription of e-cigarettes, while Malaysia imposed excise duties on nicotine products to promote compliance with safety standards. The US FDA granted marketing orders for Vuse Solo, marking a significant step for authorized e-cigarettes. This regulatory trend suggests a more standardized and competitive vaping market, benefiting leading companies like BAT and SMOORE.

On October 12, 2021, the FDA authorized the marketing of Vuse Solo, the first vaping product to receive approval through the Premarket Tobacco Product Application (PMTA). This milestone signifies FDA’s acceptance of vaping's potential public health benefits. However, other flavor variants submitted by R.J. Reynolds were denied, reflecting the agency's focus on preventing youth nicotine addiction. With a market share exceeding 26% in key markets, Vuse is positioned as a leading vapor brand, expected to maintain growth due to its first-mover advantage and innovative ceramic coil technology.

SMOORE, a leader in vaping technology, held the 2021 UK Media Day at Silverstone Circuit, emphasizing its flagship brand, FEELM. Chief Scientist Dr. Shi Zhiqiang highlighted FEELM's innovations in atomization technology, pivotal for vape performance. Since its global launch in 2016, FEELM has established itself as a key player, boasting an 18.9% global market share in 2020. With advanced production techniques and a commitment to quality, the brand aims to enhance the vaping experience and explore healthcare applications.

SMOORE, a leader in vaping technology, participated in the Global Tobacco & Nicotine Forum 2021. Frank Han, Senior VP and President of FEELM, emphasized the mission of 'atomization making life better.' He called for collaboration among stakeholders to promote healthier industry development and balanced regulations. SMOORE has established over 300 safety standards and is researching atomization applications in healthcare. The company is dedicated to innovation and sustainability, introducing advanced manufacturing practices, including a fully automated production line.

On July 1, 2021, SMOORE International Holdings (HKG:6969), the parent company of VAPORESSO, was listed on Forbes 2021 Global 2000, marking its status as the only vaping technology company on the list. This recognition reflects significant growth, with market share increasing from 16.5% in 2019 to 18.9% and highlights the company's commitment to innovation, showcasing over 1000 technology patents. Supported by strong R&D, SMOORE continues to establish itself in the vaping industry, which is projected to grow at a CAGR of 28.1% from 2021 to 2028.

Vaporesso has won the 2021 Red Dot Design Award for its eco-friendly disposable vape, the EP-Vaporizer. This marks the company's second Red Dot win, highlighting its commitment to innovative design and product quality. The EP-Vaporizer features biodegradable, recyclable paper pulp packaging and a design that can be fully disassembled for recycling. Head of Design, Becky Liu, emphasized the company's focus on eco-friendliness, innovation, and high quality. Vaporesso aims to lead in socially responsible vaping products with upcoming innovations.