Smoore Intl Hldg - SMHRY STOCK NEWS

SMOORE has launched a groundbreaking research project focused on real-time monitoring of nicotine addiction in partnership with the Shenzhen Institute of Advanced Technology. The study aims to minimize nicotine levels in vaping products to reduce dependency. Led by Dr. Erwin Neher’s Shenzhen Neher Neural Plasticity Laboratory, the project will analyze dopamine’s role in nicotine addiction through controlled trials. Expected outcomes include improved vape device design and significant insights into nicotine metabolism and absorption. A report is anticipated in late 2022, supporting SMOORE's goal to diminish global nicotine dependence.

SMOORE, alongside major tech firms like DJI, has been recognized in Shenzhen's industrial design support program for 2022, highlighting FEELM's innovative design capabilities in the vaping sector. The FEELM team has earned 8 prestigious design awards from 2020 to 2022, including four Red Dot Awards in 2022 alone for their unique product designs. Notably, the eco-friendly disposable e-cigarette emphasizes sustainability while the team's automation capacity ensures mass production of these award-winning products. This recognition reflects FEELM's commitment to user experience and brand innovation.

VAPORESSO showcased its innovative vaping products at the Dubai World Vape Show on June 17, 2022, emphasizing advanced features like COREX heating technology and 3S leak-resistance tech. The brand aims for reliability and user-centric design, reflecting its commitment to exceeding customer expectations. The company also hosted an after party at the Shangri-La Dubai to connect with partners and media. Founded in 2015, VAPORESSO, under parent company SMOORE, aims to create a smoke-free world and is notably the first publicly listed vaping device provider with a valuation exceeding 25 billion USD.

FEELM, an atomization technology platform under SMOORE, has joined the Carbon Disclosure Project (CDP), enhancing its commitment to environmental sustainability. This move supports FEELM's goal of achieving carbon neutrality by 2050, which includes zero-carbon vape technologies and eco-friendly practices. The CDP is a global organization facilitating environmental disclosure, with over 13,000 companies participating. This partnership allows stakeholders to assess FEELM's environmental impact and aligns with UN standards for sustainable business practices.

VAPORESSO announced new products and accolades at The Vaper Expo UK on May 28, 2022. The company won 1st place for Best Tank, 2nd for Best Mod, and 3rd for Best Pod System at the Vapouround awards. They introduced two new products, LUXE X and GEN PT60 | 80 S, alongside a new logo and advanced COREX heating technology developed over two years for improved flavor. Additionally, VAPORESSO has partnered with American artists BigSleeps x TwoJsKicks for a fresh look. The event runs from May 27-29 at Birmingham NEC.

Bluehole New Consumption reports that Vuse has regained its position as the top-selling e-cigarette brand in the U.S., surpassing Juul with a 35% market share as of April 9, 2022. This resurgence follows Vuse's innovative partnership with FEELM, which enhanced its product offerings with advanced atomization technology. Vuse Alto, accounting for over 90% of Vuse's revenue in 2021, has contributed significantly to this growth. Vuse's strategic market capture has narrowed the gap with Juul, which currently holds a 36% market share.

The FDA has authorized NJOY Ace, the first closed pod vape with FEELM Tech, for marketing as of April 26. This product features ceramic coils and showcases reduced harmful constituents compared to traditional cigarettes. SMOORE, its manufacturing partner, has established a robust testing and safety assessment system for their products. Currently, NJOY holds a 3.1% market share in the U.S. e-cigarette market, which is predominantly led by Vuse with a 35% share. The FDA is expected to release status reports for other major brands soon, influencing market dynamics.