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SMOORE INTL HLDGS ADR (SMHRY) is a global leader in atomization technology solutions, with a focus on innovation and excellence in the vaping industry. SMOORE, along with its subsidiary VAPORESSO, has garnered over 130 international awards for its cutting-edge products, such as XROS 3, LUXE X, ARMOUR, and COSS, showcasing their commitment to quality and technology. In 2023, VAPORESSO received recognition from esteemed organizations and media outlets, solidifying its position as a pioneer in open-system vaping devices. The company's strategic collaborations, like SMOORE ODM+, and participation in premier trade shows like Total Product Expo (TPE24), highlight its dedication to pushing industry boundaries and delivering top-notch vaping experiences.
VAPORESSO showcased its innovative vaping products at the Dubai World Vape Show on June 17, 2022, emphasizing advanced features like COREX heating technology and 3S leak-resistance tech. The brand aims for reliability and user-centric design, reflecting its commitment to exceeding customer expectations. The company also hosted an after party at the Shangri-La Dubai to connect with partners and media. Founded in 2015, VAPORESSO, under parent company SMOORE, aims to create a smoke-free world and is notably the first publicly listed vaping device provider with a valuation exceeding 25 billion USD.
FEELM, an atomization technology platform under SMOORE, has joined the Carbon Disclosure Project (CDP), enhancing its commitment to environmental sustainability. This move supports FEELM's goal of achieving carbon neutrality by 2050, which includes zero-carbon vape technologies and eco-friendly practices. The CDP is a global organization facilitating environmental disclosure, with over 13,000 companies participating. This partnership allows stakeholders to assess FEELM's environmental impact and aligns with UN standards for sustainable business practices.
VAPORESSO announced new products and accolades at The Vaper Expo UK on May 28, 2022. The company won 1st place for Best Tank, 2nd for Best Mod, and 3rd for Best Pod System at the Vapouround awards. They introduced two new products, LUXE X and GEN PT60 | 80 S, alongside a new logo and advanced COREX heating technology developed over two years for improved flavor. Additionally, VAPORESSO has partnered with American artists BigSleeps x TwoJsKicks for a fresh look. The event runs from May 27-29 at Birmingham NEC.
Bluehole New Consumption reports that Vuse has regained its position as the top-selling e-cigarette brand in the U.S., surpassing Juul with a 35% market share as of April 9, 2022. This resurgence follows Vuse's innovative partnership with FEELM, which enhanced its product offerings with advanced atomization technology. Vuse Alto, accounting for over 90% of Vuse's revenue in 2021, has contributed significantly to this growth. Vuse's strategic market capture has narrowed the gap with Juul, which currently holds a 36% market share.
The FDA has authorized NJOY Ace, the first closed pod vape with FEELM Tech, for marketing as of April 26. This product features ceramic coils and showcases reduced harmful constituents compared to traditional cigarettes. SMOORE, its manufacturing partner, has established a robust testing and safety assessment system for their products. Currently, NJOY holds a 3.1% market share in the U.S. e-cigarette market, which is predominantly led by Vuse with a 35% share. The FDA is expected to release status reports for other major brands soon, influencing market dynamics.
SMOORE, a leader in vaping technology, reported a 2021 annual revenue of RMB13.75 billion, marking a 37.4% year-on-year increase. The company boasts a 22.8% market share in global vaping device manufacturing. SMOORE aims for carbon neutrality by 2050 and has invested over RMB670 million in R&D, increasing expenditures by 59.7%. Corporate client sales grew to RMB12.59 billion, with over 70% of revenue from overseas. The company continues to innovate, introducing new products such as FEELM Air.
SMOORE, a leader in vaping technology, has launched the world's first E&L testing laboratory for the vaping industry, enhancing product safety through advanced analytical testing. Established in late 2021, the lab performs qualitative and quantitative assessments on electronic atomization components, ensuring compliance with PMTA safety requirements. In collaboration with SMITHERS, this initiative positions SMOORE at the forefront of e-cigarette safety as global regulators tighten standards. The lab's capabilities extend to healthcare applications, further expanding SMOORE's innovation potential.
The press release highlights SMOORE as China’s first company to establish a TPD-compliant risk assessment laboratory for vaping products. This facility, operational since early 2021, aims to help brands meet EU regulatory requirements, completing 52 tests for various vape brands. The EU vaping market represents a substantial opportunity, projected to grow to USD 5.58 billion with a CAGR of 13.17% over the next six years. SMOORE adheres to stringent safety guidelines, enhancing its competitive position.
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