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Bluehole Publishes a Feature Story on China’s Recent Vaping Regulations

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Bluehole New Consumption has reported significant updates in China’s vaping regulations, as the State Tobacco Monopoly Administration released new draft rules governing e-cigarettes. The regulations aim to eliminate uncertainties in the vaping industry and promote sustainable development. China's e-cigarette market has seen exponential growth, reaching RMB 8.38 billion in 2020. With over 300 million smokers in China, the new standards will ensure safety and reliability, ultimately benefiting leading companies like SMOORE, which is poised to introduce advanced technology.

Positive
  • The new regulations eliminate uncertainties within the Chinese vaping industry, paving the way for sustainable growth.
  • The e-cigarette market size has grown from RMB 550 million in 2013 to RMB 8.38 billion in 2020, indicating strong market potential.
  • The draft rules require only qualified manufacturers to produce e-cigarettes, enhancing product quality and safety.
  • Leading companies like SMOORE are well-positioned to benefit from the new regulations due to their established safety standards.
Negative
  • None.

SHENZHEN, China--(BUSINESS WIRE)-- China’s leading vaping media, Bluehole New Consumption, today published a feature story on recent vaping regulation updates in China.

Here below is the full article in English:

On December 2, 2021, China’s State Tobacco Monopoly Administration issued the draft rules governing e-cigarettes while the regulator has just released the exposure draft of national standards of e-cigarettes on November 30, 2021. Previously, China announced to bring e-cigarettes under tobacco monopoly law on November 26, hence the legal status of e-cigarettes.

The recent regulation updates have eliminated the uncertainties about the future of Chinese vaping industry, paving the way for the industry’s sustainable development.

According to iiMedia Research Group, the size of Chinese’ e-cigarette market has grown from RMB 550 million (USD 86 million) in 2013 to RMB 8.38 billion (USD 1.31 billion) in 2020, witnessing an eight-year compound annual growth rate of 72.5%.

World Health Organization estimates that China has over 300 million smokers, nearly one-third of the world's total. More than half of adult Chinese men are current tobacco smokers. By contrast, the e-cigarette penetration rate among Chinese smokers is less than 1%, indicating the massive development potential of Chinese e-cigarette market.

The legal recognition sends a positive signal that vaping could continue to serve as a harm reduction tool to help over 300 million Chinese smokers, significantly improving the country’s public health.

Moreover, the latest draft rules require vaping manufacturers to obtain a vaping production license, setting a high bar for vaping manufacturing in term of fund, facility, equipment and technology. Only the qualified manufacturers could be engaged in the production of e-cigarettes.

Released on November 30, the exposure draft of national standards of e-cigarettes covers a wide range of requirements, involving devices, materials, nicotine and additives. More importantly, the exposure draft requires all vaping devices to incorporate designs preventing children from misusing for the first time.

According to the exposure draft, the forthcoming national standards set specific quality requirements for vaping products, demanding manufacturers to improve product safety. It is expected that only the responsible industry players with quality assurance can comply with the standards. In the long run, the standards will foster sustainable development of the industry and provide consumers with more reliable products.

In terms of market landscape, it will eventually accelerate the market concentration and benefit market leaders with comprehensive safety management. Taking SMOORE for example, its safety standards have covered all PMTA tests and 134 in-house tests. It is the only company in China that has the capabilities of PMTA non-clinical testing and PMTA health risk assessment.

In a global context, public health regulators always tend to trust and approve products made by market leaders with technological edge for reliability backed by scientific evidence. For instance, in the US, British America Tobacco and Altria are the only two companies whose products have been granted premarket tobacco application (PMTA) approval by the Food and Drug Administration (FDA). China’s State Tobacco Monopoly Administration also requires all e-cigarettes sold in China to be registered and vaping companies to submit scientific evidence on product safety.

However, the new draft rules have little impact on exported e-cigarettes, as long as they comply with the laws, regulations and standards of destination countries. Therefore, it is relatively favorable to the vaping companies whose overseas markets account for the majority of revenue.

As the vaping manufacturing capital of the world, Shenzhen accounts for around 90% of the global vaping market share. The national mandatory standards and the draft rules are going to significantly change the vaping manufacturing in Shenzhen. Local manufacturers will transform from cost-oriented to technology-oriented. SMOORE, the world’s largest vaping manufacturer, is also ready to launch the next generation of FEELM atomization technology in December.

To read the original article, please visit: https://www.bluehole.com.cn/news/detail/47806

Frankie Chen

Frankie.chen@smoorecig.com

Source: Bluehole New Consumption

FAQ

What are the recent updates on vaping regulations in China related to SMHRY?

The recent updates include new draft rules by the State Tobacco Monopoly Administration, which govern e-cigarette production and set high standards for manufacturing.

How has the e-cigarette market in China grown over the years?

The e-cigarette market in China grew from RMB 550 million in 2013 to RMB 8.38 billion in 2020, showcasing a compound annual growth rate of 72.5%.

What does the new vaping regulation mean for SMOORE and similar companies?

The new regulations create higher barriers for manufacturers, favoring established companies like SMOORE that can comply with the stringent safety standards.

How many smokers are there in China, and what is the e-cigarette penetration rate?

China has over 300 million smokers, but the e-cigarette penetration rate is less than 1%, indicating significant market growth potential.

Will the new vaping regulations affect exported e-cigarettes?

The new draft rules will have little impact on exported e-cigarettes as long as they comply with the laws of their destination countries.

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