Smartsheet Strengthens Solution for Marketers with Enhanced Brandfolder Integration to Connect Campaigns to Content in One Platform
Smartsheet has announced new digital asset management capabilities through enhanced integration with Brandfolder. This update aims to help marketers manage content more efficiently from ideation to execution. The integration allows users to easily attach assets, publish content, and upload attachments seamlessly. Brandfolder has been recognized as a 'Strong Performer' in Forrester’s Digital Asset Management report, emphasizing its scalability and intelligent content generation. This development positions Smartsheet favorably in the marketing technology sector.
- Enhanced integration with Brandfolder improves content management for marketers.
- Brandfolder recognized as a 'Strong Performer' in Forrester's Digital Asset Management report, highlighting quality and scalability.
- New features allow for streamlined content workflows and analytics, enhancing operational efficiency.
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New Digital Asset Management Capabilities Enable End-to-End Content Workflows
Brandfolder Named a Strong Performer in Digital Asset Management Report by Independent Research Firm
Marketers and creatives are faced with an influx of content requests across more channels than ever before on a global scale, but without a solution to manage or store this content,
“Using siloed marketing systems has been the status quo for years. But with more pressure to deliver quality content at a higher frequency, implementing a unified content lifecycle management system that tracks both content and the work around that content is essential,” said
Managing Dynamic Content — from Ideation to Execution
Connecting the solutions that marketers need most is critical to driving successful campaigns. By combining the best in work and digital asset management, Smartsheet’s platform aligns marketing and creative work by streamlining asset discovery and delivery and optimizing value through unified team and asset performance analytics. Customers like Overtime,
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Attach from Brandfolder enables marketers to easily attach a specific asset from Brandfolder to a sheet or specific row in
Smartsheet . -
Two-click publish to Brandfolder from a completed proof in
Smartsheet . -
Upload attachment to Brandfolder as an asset into a specific Brandfolder collection from
Smartsheet .
“The new Brandfolder panel gives our team exactly what we’ve been wanting: a unified solution to develop, manage, and deploy visual assets across our website,” said Lorit Queller, Content Development Manager at iS Clinical. “The ability to connect Brandfolder assets directly to our
Customers can also access Brandfolder Insights data in
A leader on G2’s Grid for
According to the report: “Brandfolder’s vision highlights the importance of full content lifecycle support…” and the platform is “a good fit for mid-market to enterprise clients that need a scalable platform and complementary collaborative work management capabilities.”
Read more about Brandfolder’s leadership in the digital asset management category here.
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