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Skechers and Martha Stewart Team Up for Their First Footwear Collaboration
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Skechers has launched a co-branded footwear collection with Martha Stewart, titled A Day in the Life of Martha, coinciding with International Women’s Day. This Spring 2023 capsule features Stewart's design on Skechers' popular styles like slip-ins, slides, and sandals, aimed at enhancing comfort and style for various occasions. Martha described the collection as having fantastic comfort features and a touch of casual elegance. The partnership, ongoing since 2022, continues to grow, and Skechers anticipates strong demand for this new collection, aligning with Martha's extensive fan base.
Positive
Launch of the co-branded collection with Martha Stewart is expected to boost sales and attract her fanbase.
The collection highlights Skechers' popularity in comfort footwear, enhancing brand image.
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The Assortment, A Day in the Life of Martha, will Cover the Lifestyle Legend’s Favorite Footwear Looks for Daywear, Entertaining and Weekend Wellness
LOS ANGELES--(BUSINESS WIRE)--
Skechers, The Comfort Technology Company™, is giving women a chance to step into lifestyle queen Martha Stewart’s shoes with her personalized Spring 2023 capsule, A Day in the Life of Martha—her co-branded footwear collection for living comfortably and beautifully every day. Launched on International Women’s Day, the new assortment offers Martha’s iconic design stamp on Skechers’ most popular slip-ins, slides and sandals for daywear, entertaining and weekend wellness.
Lifestyle icon Martha Stewart's first Skechers footwear capsule offers women her personally curated styles for daywear, evening entertaining and the weekend. (Photo: Business Wire)
“I’ve loved personalizing my first collection with Skechers. It’s full of fantastic comfort features, carefully crafted designs, and casual elegance for working, staying active and entertaining,” said Martha Stewart, who appeared in Skechers’ Big Game spot starring Snoop Dogg and debuted her Skechers Hands Free Slip-ins® commercial at the close of the game. “This collection is a wonderful way for women to enjoy the shoes that help me feel and do my best, every day of the year and we’ve built on some of my favorites like Skechers Hands Free Slip-ins® and GO WALK®.”
“Millions of Martha’s fans adore and purchase her collections—and pairing her iconic designs with our demanded comfort technologies is an offering that we know women will want to wear,” said Michael Greenberg, president of Skechers. “Our partnership with Martha continues to grow, and the launch of this new collection is an exciting time for our brand and the perfect match.”
Since teaming up with the Company in 2022, Martha Stewart has been a hands-on partner with Skechers—from her first commercial and marketing campaign for the Skechers Arch Fit® collection, to her current Skechers Hands Free Slip-ins® campaign.
In addition to Stewart, Skechers’ roster of ambassadors includes: television personalities Amanda Kloots and Brooke Burke; music icon Chesca; and a slate of retired sports stars such as former football players and broadcasters Tony Romo, Howie Long and Cris Carter; boxer Sugar Ray Leonard; NASCAR legend Rusty Wallace and regional endorsees. Professional athletes who currently compete in Skechers include golfers Brooke Henderson and Matt Fitzpatrick, who both won Major Championships in 2022; Dodgers pitcher Clayton Kershaw; and pickleball pros Catherine Parenteau and Tyson McGuffin.
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations—including its patented Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology. The Company’s footwear and apparel collections are available in Skechers retail stores as well as skechers.com, plus department stores and footwear retailers around the globe.
About Skechers U.S.A., Inc.
Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and over 4,500 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
About Martha Stewart
Martha Stewartis an entrepreneur, best-selling author of 99 (to date) lifestyle books, an Emmy Award-winning television show host, and the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, which is wholly owned by Marquee Brands. Reaching more than 100 million devoted fans on a monthly basis through multimedia platforms and products for the home, sold through Martha.com and an extensive retail network, Martha is the “go-to” authority on the encompassing topic of Living and Celebrating your best life. She and her talented team provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
About Marquee Brands
Marquee Brands is a leading global brand owner, marketer, and media company. Owned by investor funds managed by Neuberger Berman, one of the world's leading employee-owned investment managers, Marquee Brands targets high-quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography, and product category while preserving the brand heritage and enhancing the ultimate consumer experience. The portfolio includes Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Motherhood Maternity, A Pea in a Pod, and Bruno Magli. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees, and manufacturers through engaging, impactful strategic planning, marketing, and e-commerce. www.marqueebrands.com
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States and the impact of Russia’s war of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
