Safety Shot, the world’s first clinically proven alcohol reducer, rebrands as Sure Shot and unveils a bold new look, focusing on 4-ounce bottles and powder stick packs
Safety Shot, Inc. (Nasdaq: SHOT) has rebranded as Sure Shot, unveiling a bold new look inspired by comic book art. The rebrand, led by Amalgam, focuses on the product's powerful functionality as the world's first clinically proven alcohol reducer. Sure Shot is introducing 4-ounce bottles ($5.99) and on-the-go powder stick packs for convenient use.
The rebranding effort coincides with recent clinical data demonstrating the formula's efficacy in rapidly reducing BAC and unwanted effects of alcohol. CEO Jarret Boon expressed excitement about the new identity, which represents the brand's evolution and future vision. The products will be available in convenience and liquor stores across the United States.
Safety Shot, Inc. (Nasdaq: SHOT) si è riadattata come Sure Shot, presentando un nuovo look audace ispirato all'arte dei fumetti. Il rebranding, guidato da Amalgam, si concentra sulla potente funzionalità del prodotto come il primo riduttore di alcol clinicamente provato al mondo. Sure Shot sta introducendo bottiglie da 4 once (5,99 dollari) e confezioni di polvere monodose per un uso pratico.
L'iniziativa di rebranding coincide con recenti dati clinici che dimostrano l'efficacia della formula nel ridurre rapidamente il BAC e gli effetti indesiderati dell'alcol. Il CEO Jarret Boon ha espresso entusiasmo per la nuova identità, che rappresenta l'evoluzione del marchio e la sua visione futura. I prodotti saranno disponibili in negozi di convenienza e liquor store in tutto gli Stati Uniti.
Safety Shot, Inc. (Nasdaq: SHOT) se ha rebautizado como Sure Shot, revelando un nuevo look audaz inspirado en el arte de los cómics. El rebranding, liderado por Amalgam, se centra en la poderosa funcionalidad del producto como el primer reductor de alcohol clínicamente demostrado en el mundo. Sure Shot está introduciendo botellas de 4 onzas (5.99 dólares) y paquetes de polvo para llevar para un uso conveniente.
El esfuerzo de rebranding coincide con datos clínicos recientes que demuestran la eficacia de la fórmula para reducir rápidamente el BAC y los efectos no deseados del alcohol. El CEO Jarret Boon expresó su entusiasmo por la nueva identidad, que representa la evolución de la marca y su visión futura. Los productos estarán disponibles en tiendas de conveniencia y licorerías en todo Estados Unidos.
Safety Shot, Inc. (Nasdaq: SHOT)가 Sure Shot로 브랜드명을 변경했습니다. 만화 아트에서 영감을 받은 대담한 새로운 모습을 선보입니다. Amalgam이 주도한 이번 리브랜딩은 세계 최초의 임상적으로 입증된 알코올 감소제로서 제품의 강력한 기능성에 초점을 맞추고 있습니다. Sure Shot는 편리한 사용을 위한 4온스 병(5.99 달러)과 이동용 파우더 스틱 팩을 출시합니다.
리브랜딩 노력은 BAC 및 알코올의 원치 않는 효과를 신속하게 감소시키는 공식의 효능을 입증하는 최근의 임상 데이터와 일치합니다. CEO Jarret Boon은 브랜드의 진화와 미래 비전을 나타내는 새로운 정체성에 대한 기대감을 표현했습니다. 이 제품들은 미국 전역의 편의점과 주류 매장에서 구매할 수 있습니다.
Safety Shot, Inc. (Nasdaq: SHOT) a changé de nom pour Sure Shot, dévoilant un nouveau look audacieux inspiré par l'art des bandes dessinées. Le rebranding, dirigé par Amalgam, met l'accent sur la fonctionnalité puissante du produit en tant que premier réducteur d'alcool cliniquement prouvé au monde. Sure Shot introduit des bouteilles de 4 onces (5,99 dollars) et des sachets de poudre à emporter pour une utilisation pratique.
L'effort de rebranding coïncide avec des données cliniques récentes démontrant l'efficacité de la formule dans la réduction rapide du BAC et des effets indésirables de l'alcool. Le PDG Jarret Boon a exprimé son enthousiasme pour la nouvelle identité, qui représente l'évolution de la marque et sa vision future. Les produits seront disponibles dans les magasins de proximité et les liquor stores à travers les États-Unis.
Safety Shot, Inc. (Nasdaq: SHOT) hat sich neu als Sure Shot positioniert und ein mutiges neues Design eingeführt, das von Comic-Kunst inspiriert ist. Das Rebranding, geleitet von Amalgam, konzentriert sich auf die leistungsstarke Funktionalität des Produkts als weltweit erster klinisch nachgewiesener Alkoholreduzierer. Sure Shot bringt 4-Unzen-Flaschen (5,99 Dollar) und tragbare Pulverschstickpacks zur bequemen Anwendung auf den Markt.
Die Rebranding-Initiative fällt mit aktuellen klinischen Daten zusammen, die die Wirksamkeit der Formel im schnellen Reduzieren von BAC und unerwünschten Alkoholwirkungen zeigen. CEO Jarret Boon äußerte Begeisterung über die neue Identität, die die Evolution der Marke und ihre zukünftige Vision repräsentiert. Die Produkte werden in Convenience- und Spirituosenläden in den Vereinigten Staaten erhältlich sein.
- Rebranding to Sure Shot with a bold new look may increase brand visibility and appeal
- Introduction of convenient 4-ounce bottles and powder stick packs could expand market reach
- Recent clinical data proves the product's efficacy in reducing BAC and alcohol effects
- Expansion into convenience and liquor stores across the US may boost sales and accessibility
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Insights
The rebranding of Safety Shot to Sure Shot represents a significant strategic shift. The new comic book-inspired branding aims to create a more dynamic and memorable identity, potentially increasing consumer appeal and recall. The introduction of 4-ounce bottles and powder stick packs shows adaptability to consumer preferences for convenience and portability.
However, the impact on investors may be in the short term. While rebranding can refresh a product's image, it doesn't necessarily translate to immediate revenue growth. The success will depend on how well the new branding resonates with the target market and whether it can drive increased sales and market penetration.
The partnership with Amalgam and the focus on creating a unique market category as the "only clinically proven alcohol reducer" could position Sure Shot for long-term growth. But investors should watch closely for concrete metrics on market acceptance and sales performance in the coming quarters to gauge the rebrand's true impact.
The rebranding of Safety Shot to Sure Shot, along with the introduction of new product formats, signals a strategic pivot in the functional beverage market. The move from a safety-oriented name to a more confident, action-oriented brand could broaden appeal beyond just responsible drinkers to a wider audience seeking performance benefits.
The expansion into 4-ounce bottles and powder stick packs is particularly noteworthy. This diversification of product offerings can potentially increase market penetration by catering to different consumer preferences and usage occasions. The
However, the success of this rebrand and product expansion will heavily depend on effective marketing and distribution strategies, especially given the relatively small market cap of
The Rebrand, Led by Amalgam, Is Inspired by Comic Book Like Art to Embody the Product’s Powerful and Transformative Functionality
JUPITER, FL, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company”), the revolutionary dietary supplement dedicated to stopping the negative effects of alcohol before they start, announced a significant transformation with a complete brand overhaul and a new name: Sure Shot. The rebrand features a fresh new look, as well as a newly improved taste, that underscores the powerful impact of this game-changing product and marks the debut of 4-ounce bottles and on-the-go powder stick packs in the market.
Sure Shot partnered with Amalgam, a full-service agency known for building bespoke teams of marketing experts with a proven track record of growing brands. Amalgam helps both established companies and startups define, refine, and express a distinctive position in their markets. Amalgam led the repositioning and rebranding efforts in partnership with Stout Design.
The new strategy centers on Sure Shot's mission to pioneer the world’s most innovative functional beverages, pledging to explore cutting-edge advancements and create a unique market category. As the only clinically proven alcohol reducer, by supporting the metabolism of alcohol, Sure Shot aims to establish itself as the sole occupant of this space, stopping the morning after before it starts.
“We created a bold brand world inspired by pop art and comic strip elements, capturing the dynamism and punch that Sure Shot delivers through its innovative promise,” said Ned Wallroth, founder of Amalgam, who also serves as Fractional CMO for the brand.
To coincide with the rebrand, Sure Shot will debut 4-ounce bottles and on-the-go powder stick packs – both portable, compact and convenient forms of its innovative formula – designed for easy on-the-go use, to ensure that customers can enjoy the benefits of Sure Shot's groundbreaking formula wherever they are. The 4-ounce bottles (
“We could not be more pleased to introduce the new and improved Sure Shot look to the world," said Sure Shot CEO Jarret Boon. “This rebrand marks an exciting new chapter for the Company as we embrace a bold identity that communicates our powerful innovation and revolutionary solution to the masses. Our rebrand isn’t just about aesthetic; it represents the evolution of the brand, which has seen exponential growth in its first year, and our commitment to where we see Sure Shot in the future.”
The rebrand announcement comes just about a month after the brand released new clinical data that proves the formula’s efficacy in rapidly and dramatically reducing BAC and unwanted effects of alcohol. The double-blind, randomized, placebo-controlled study evaluated the acute impact of the Sure Shot formula on consumer’s Blood Alcohol Content (“BAC”), successfully demonstrating remarkable and statistically significant results in various measures related to alcohol consumption and the subsequent rapid reduction of BAC by supporting the metabolism of alcohol.
For more information about Sure Shot, please visit www.sureshot.com and follow on social @sureshot (alt of @drinksureshot)
About Sure Shot, Inc.
Sure Shot, Inc. a wellness and dietary supplement company dedicated to the promotion of responsible drinking, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Sure Shot is available for purchase online at sureshot.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants and bars throughout 2024.
Forward-Looking Statements
This press release includes certain disclosures that contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Sure Shot’s ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Sure Shot’s future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Sure Shot’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Sure Shot and the risks and uncertainties that are described more fully in the section titled “Risk Factors” in Sure Shot’s quarterly report on Form 10-Q for the fiscal quarter ended June 30, 2024, filed with the Securities and Exchange Commission on August 14, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Sure Shot undertakes no duty to update such information except as required under applicable law.
Media and Investor Contact:
Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: shot@autumncommunications.com
Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
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