Safety Shot Reports Transformative Third Quarter 2024: Rebranding, Strategic Partnerships, and Expanded Distribution Drive Growth

Rhea-AI Summary

Safety Shot (NASDAQ: SHOT) announced significant Q3 2024 developments, including its rebranding to 'Sure Shot' and launch of new 4oz bottles and stick packs. The company secured major distribution partnerships with 7-Eleven (300+ Chicago stores), Stellar Partners (airports), and Atlantic Beverage Distributors (Massachusetts and Rhode Island). Notable achievements include a new patent for BAC-reducing formulation, positive clinical study results, and a $3.4 million investment from company President Jordan Schur. The company plans to spin-off its Caring Brands wellness segment within 90 days, with shareholders receiving two million shares of the new entity.

Positive

• Secured major distribution partnership with 7-Eleven for 300+ Chicago stores
• Obtained new patent for BAC-reducing formulation
• Received $3.4 million investment from company President
• Expanded distribution network in Massachusetts and Rhode Island
• Shareholders to receive dividend of 2 million Caring Brands shares in spin-off

Negative

• None.

Insights

Financial Analyst

The transformative quarter showcases significant strategic developments. The $3.4 million investment from the company president signals strong insider confidence. The planned spin-off of Caring Brands will streamline operations and potentially unlock shareholder value through the dividend of two million shares. The expanded distribution network through partnerships with 7-Eleven (300+ Chicago stores), Stellar Partners (airports) and Atlantic Beverage Distributors (Massachusetts and Rhode Island) creates substantial revenue potential. The diversification into multiple sales channels - retail, travel, on-premises and e-commerce - reduces distribution risk. However, the announcement lacks specific financial metrics like revenue growth or profitability figures, making it difficult to quantify the immediate financial impact of these developments. The rebranding and product improvements, coupled with patent protection, strengthen the company's competitive position, but execution of these multiple initiatives will be important for monetization.

Market Research Analyst

The strategic positioning in multiple high-traffic channels demonstrates savvy market penetration. The 7-Eleven partnership provides valuable mainstream retail exposure, while the airport presence through Stellar Partners targets affluent travelers. The college market focus through All Roads Travel captures a key demographic for alcohol-related products. The product format diversification (4oz bottles and stick packs) addresses convenience and portability demands. The rebranding to "Sure Shot" appears more consumer-friendly and marketable. The positive clinical study results add scientific credibility, important for consumer trust in functional beverages. The e-commerce expansion through VENDO modernizes the distribution strategy. However, success will depend on consumer adoption rates and the effectiveness of marketing in these new channels.

Jupiter, FL, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (The “Company” or “Safety Shot”), a leading innovator in the functional beverage industry, today announced key highlights and accomplishments from the third quarter of 2024, demonstrating significant strides in brand development, strategic partnerships, and market expansion.

In the last several months, the Company has achieved significant milestones, including:

• Rebranding and Product Innovation:
  
  
  • Officially rebranded from Safety Shot to Sure Shot, introducing a bold new visual identity and convenient product formats, including 4oz bottles and on-the-go stick packs.
    
  • Improved the product's taste profile based on consumer feedback, further enhancing its appeal and driving customer satisfaction.

• Strategic Partnerships and Distribution Expansion:
  
  
  • Secured a major distribution partnership with 7-Eleven, launching its 4oz bottles in over 300 stores across the Chicago area.
    
  • Formed a strategic alliance with Stellar Partners to expand into the travel retail market, making Sure Shot available in airports across the United States.
  • Formed strategic alliances with Launchpad's Network All Roads Travel (ART) to target the college student demographic and Stellar Partners to expand into the travel retail market.
  • Continued to expand its on-premises presence through agreements with bars and restaurants, making the product readily available in social settings.
  • Expanded distribution network through a strategic partnership with Atlantic Beverage Distributors, increasing Sure Shot's presence in Massachusetts and Rhode Island.

• Strengthening the Foundation:
  
  
  • Granted a new patent for its innovative BAC-reducing formulation, reinforcing its commitment to scientific validation and intellectual property protection.
    
  • President of the Company, Jordan Schur, invested an additional $3.4 million, demonstrating confidence in the company's future.
  • Positive clinical study results further validated the product's efficacy and potential benefits.
  • A new e-commerce partnership with VENDO was formed to boost online sales and brand visibility.

• Sharpening Focus:
  
  
  • Announced plans to spin-off its wellness consumer products segment, Caring Brands, into a separate, publicly traded company. This strategic move will allow Safety Shot to focus exclusively on its flagship product and its growth potential in the functional beverage market. The spin-off is expected to be completed within 90 days.
    
  • As part of the spin-off, Safety Shot shareholders will receive a dividend of two million shares of Caring Brands stock. This provides shareholders with direct ownership in a new company poised for growth in the consumer wellness market.

"Q3 2024 has been a period of tremendous growth and transformation for Safety Shot," said Jarrett Boon, CEO of Safety Shot. "The rebranding of 'Sure Shot,' along with the introduction of our new 4oz bottles and convenient stick packs, has revitalized our product line and strengthened our connection with consumers. These strategic initiatives, combined with our expanded distribution network and key partnerships, are driving strong performance and positioning us to deliver exceptional value to our shareholders. We look forward to continued growth with our Sure Shot brand and plan to announce more news in the near future highlighting Safety Shot’s success."

For full details of our Q3, please visit our website: https://safetyshotofficial.com/q3letter/

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Forward-Looking Statements

This press release includes certain disclosures that contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot's ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot's future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled "Risk Factors" in Safety Shot's Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.

Media and Investor Contact:

Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: shot@autumncommunications.com

Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com

FAQ

What major distribution deal did Safety Shot (SHOT) secure in Q3 2024?

Safety Shot secured a major distribution partnership with 7-Eleven, launching its 4oz bottles in over 300 stores across the Chicago area.

How much did Safety Shot (SHOT) President Jordan Schur invest in Q3 2024?

Jordan Schur invested an additional $3.4 million in Safety Shot during Q3 2024.

What is Safety Shot's (SHOT) plan for Caring Brands division?

Safety Shot plans to spin-off its Caring Brands wellness segment into a separate publicly traded company within 90 days, with shareholders receiving two million shares of the new entity.

What new product formats did Safety Shot (SHOT) introduce in Q3 2024?

Safety Shot introduced 4oz bottles and on-the-go stick packs as new product formats in Q3 2024.