Safety Shot Partners with Atlantic Beverage Distributors to Expand Distribution Into Massachusetts and Rhode Island

Rhea-AI Summary

Safety Shot (Nasdaq: SHOT) has entered into a strategic partnership with Atlantic Beverage Distributors to expand its distribution in Massachusetts and Rhode Island. Atlantic Beverage Distributors, established in 1995 and based in Holliston, Massachusetts, specializes in distributing craft beer, wines, spirits, and non-alcoholic beverages. This collaboration will leverage Atlantic's deep market knowledge and extensive network, aiming to increase Safety Shot’s market penetration in the Northeast. The distributor employs around 200 people, with 75 dedicated to sales, positioning Safety Shot for significant growth in the region. This move is part of Safety Shot's broader plan to expand its footprint in the Northeast, following a recent partnership with Prime CSB for distribution in New York and New Jersey.

Positive

• Strategic partnership with a well-established distributor in key Northeastern markets.
• Access to Atlantic Beverage Distributors' extensive network and market expertise.
• Potential for increased sales and market penetration in Massachusetts and Rhode Island.
• Alignment with recent expansion efforts in New York and New Jersey, enhancing overall growth strategy.

Negative

• None.

This Partnership Marks the Next Step in the Company's Expansion Plan in the Northeast

JUPITER, Fla., June 26, 2024 /PRNewswire/ -- Safety Shot, Inc. (Nasdaq: SHOT) (the "Company), announced today its strategic partnership with Atlantic Beverage Distributors, a leading Massachusetts and Rhode Island distributor of craft beer, wines, spirits, and non-alcoholic beverages and snacks. This collaboration aims to expand the reach of Safety Shot's innovative product to additional key markets in the Northeastern region.

Headquartered in Holliston, Massachusetts, Atlantic Beverage Distributors has been a key player in the distribution industry since its founding in 1995. The company began with a mission to distribute specialty beer and wine not represented by volume wholesalers, and it has since evolved to feature the most sought-after brands.

With a deep understanding of the regional market and extensive distribution network, Atlantic Beverage Distributors is uniquely positioned to ensure Safety Shot products are readily available to consumers across Massachusetts and Rhode Island. Atlantic Beverage Distributors' robust team of about 200 employees, including 75 dedicated to sales activities, will be integral in creating a significant impact for Safety Shot in the beverage and spirits market in the Northeast.

"Partnering with Atlantic Beverage Distributors is a significant milestone for the Company," said Safety Shot's Chief Revenue Officer Josh Wager. "Their expertise in the beverage and spirits industry and dedication to working with specialty products align perfectly with where we want to take Safety Shot as we continue to grow and expand. We are confident that this partnership will enhance our distribution capabilities and help us connect with more consumers in the Northeast."

This latest expansion aligns with the brand's comprehensive distribution rollout across the Northeast region following a partnership with Prime CSB for distribution in New York and New Jersey.

For more information, visit www.drinksafetyshot.com and Amazon.

About Safety Shot, Inc
Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

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SOURCE Safety Shot

FAQ

What is the recent partnership Safety Shot announced?

Safety Shot announced a partnership with Atlantic Beverage Distributors to expand its distribution in Massachusetts and Rhode Island.

When was the partnership between Safety Shot and Atlantic Beverage Distributors announced?

The partnership was announced on June 26, 2024.

What markets will Safety Shot expand into with the new partnership?

Safety Shot will expand into Massachusetts and Rhode Island with the new partnership.

How many employees does Atlantic Beverage Distributors have?

Atlantic Beverage Distributors has about 200 employees, with 75 dedicated to sales activities.

What is the ticker symbol for Safety Shot?

The ticker symbol for Safety Shot is SHOT.

What is the main goal of the Safety Shot and Atlantic Beverage Distributors partnership?

The main goal is to expand Safety Shot's market reach in Massachusetts and Rhode Island and enhance its distribution capabilities.