Super Group’s Betway Becomes Global Betting Partner of English Premier League Champions Manchester City
Super Group (NYSE: SGHC), parent company of Betway, has announced a multi-year agreement with Manchester City, making Betway the Official Global Betting Partner of the English Premier League Champions. The partnership will commence from the 2024/25 season. To mark this significant deal, Super Group CEO Neal Menashe and City Football Group CEO Ferran Soriano will ring The Opening Bell at the New York Stock Exchange.
This agreement strengthens Betway's position in the top tier of Premier League partners, expanding its already impressive sports sponsorship portfolio which includes teams from the Premier League, La Liga, and NBA. The partnership aims to increase Betway's global reach, connecting with Manchester City fans worldwide.
Super Group (NYSE: SGHC), la società madre di Betway, ha annunciato un accordo pluriennale con Manchester City, rendendo Betway il Partner Ufficiale per le Scommesse Globali dei Campioni della Premier League Inglese. La partnership avrà inizio dalla stagione 2024/25. Per celebrare questo accordo significativo, il CEO di Super Group Neal Menashe e il CEO di City Football Group Ferran Soriano suoneranno la Campana di Apertura alla Borsa di New York.
Questo accordo rafforza la posizione di Betway nel livello superiore dei partner della Premier League, espandendo il suo già impressionante portafoglio di sponsorizzazioni sportive che include squadre della Premier League, La Liga e NBA. La partnership mira ad aumentare la portata globale di Betway, connettendosi con i tifosi del Manchester City in tutto il mondo.
Super Group (NYSE: SGHC), la empresa matriz de Betway, ha anunciado un acuerdo a largo plazo con Manchester City, convirtiendo a Betway en el Socio Oficial de Apuestas Globales de los Campeones de la Premier League Inglesa. La asociación comenzará a partir de la temporada 2024/25. Para marcar este importante acuerdo, el CEO de Super Group, Neal Menashe, y el CEO de City Football Group, Ferran Soriano, sonarán la Campana de Apertura en la Bolsa de Nueva York.
Este acuerdo fortalece la posición de Betway en el máximo nivel de socios de la Premier League, ampliando su impresionante portafolio de patrocinio deportivo que incluye equipos de la Premier League, La Liga y la NBA. La asociación tiene como objetivo aumentar el alcance global de Betway, conectándose con los aficionados del Manchester City en todo el mundo.
수퍼 그룹 (NYSE: SGHC), Betway의 모회사, 가 맨체스터 시티와 다년 계약을 체결했다고 발표했습니다. 이에 따라 Betway는 잉글리시 프리미어 리그 챔피언의 공식 글로벌 베팅 파트너가 됩니다. 파트너십은 2024/25 시즌부터 시작됩니다. 이 중요한 거래를 기념하기 위해 수퍼 그룹의 CEO인 Neal Menashe와 시티 풋볼 그룹의 CEO인 Ferran Soriano가 뉴욕 증권 거래소에서 개장 종을 울릴 예정입니다.
이번 계약은 프리미어 리그 파트너의 최상위 지위를 강화하며, 프리미어 리그, 라 리가 및 NBA의 팀을 포함한 인상적인 스포츠 후원 포트폴리오를 확장합니다. 파트너십은 Betway의 글로벌 도달 범위를 증가시키고 맨체스터 시티 팬들과의 연결을 목표로 합니다.
Super Group (NYSE: SGHC), la société mère de Betway, a annoncé un accord pluriannuel avec Manchester City, faisant de Betway le Partenaire de Paris Globaux Officiel des Champions de la Premier League anglaise. Ce partenariat commencera à partir de la saison 2024/25. Pour marquer cet accord significatif, le PDG de Super Group, Neal Menashe, et le PDG du City Football Group, Ferran Soriano, feront sonner la Cloche d'Ouverture à la Bourse de New York.
Cet accord renforce la position de Betway dans le haut niveau des partenaires de la Premier League, élargissant son portefeuille de parrainage sportif déjà impressionnant qui comprend des équipes de la Premier League, de La Liga et de la NBA. Le partenariat vise à accroître la portée mondiale de Betway, en se connectant avec les fans de Manchester City dans le monde entier.
Super Group (NYSE: SGHC), das Mutterunternehmen von Betway, hat eine mehrjährige Vereinbarung mit Manchester City bekannt gegeben, die Betway zum Offiziellen Globalen Wettpartner der englischen Premier League Meister macht. Die Partnerschaft beginnt in der 2024/25 Saison. Um dieses bedeutende Geschäft zu feiern, werden der CEO von Super Group, Neal Menashe, und der CEO der City Football Group, Ferran Soriano, die Eröffnungsglocke an der New Yorker Börse läuten.
Diese Vereinbarung stärkt Betways Position im obersten Rang der Premier League-Partner und erweitert das bereits beeindruckende Portfolio von Sport-Sponsoring, das Teams aus der Premier League, La Liga und NBA umfasst. Die Partnerschaft zielt darauf ab, Betways globale Reichweite zu erhöhen und weltweit mit den Fans von Manchester City in Kontakt zu treten.
- Multi-year partnership with English Premier League Champions Manchester City
- Betway becomes Official Global Betting Partner of Manchester City from 2024/25 season
- Partnership enhances Betway's position in top tier of Premier League sponsors
- Expands Betway's global reach to Manchester City's worldwide fan base
- None.
Insights
As a financial analyst, I find this partnership between Betway and Manchester City to be a significant development for Super Group (SGHC). While the financial terms of the deal weren't disclosed, such high-profile partnerships typically involve substantial investments. This move could potentially boost Super Group's brand visibility and market share in the competitive online sports betting industry.
The timing of this announcement, coinciding with the ringing of the NYSE opening bell, suggests that Super Group is leveraging this partnership to attract investor attention. This strategy could positively impact SGHC's stock performance in the short term. However, the long-term financial implications will depend on how effectively Betway capitalizes on this partnership to drive user acquisition and retention.
It's worth noting that the deal doesn't commence until the 2024/25 season, which means any significant financial impact won't be immediate. Investors should monitor future earnings reports to gauge the partnership's effect on Super Group's revenue and profitability. Additionally, regulatory changes in the sports betting industry could influence the value of this partnership over time.
From a sports marketing perspective, this partnership between Betway and Manchester City is a strategic coup for Super Group. Manchester City, as the reigning English Premier League champions and one of the most successful clubs globally, offers Betway unparalleled exposure to a massive, worldwide fanbase.
The multi-year nature of the agreement provides Betway with a stable platform for long-term brand building. This is important in the highly competitive sports betting market where brand recognition and trust are key drivers of customer acquisition and retention. The global reach of the Premier League, combined with Manchester City's international appeal, aligns perfectly with Betway's ambitions to expand its global footprint.
However, it's important to note the potential risks associated with such partnerships. The sports betting industry faces increasing scrutiny and regulatory challenges in many markets. Any negative publicity or regulatory crackdowns could impact the value of this partnership. Additionally, the effectiveness of this sponsorship will largely depend on Betway's ability to activate it creatively and engage with Manchester City's fanbase in a meaningful way.
Overall, this partnership positions Betway alongside other major brands in Betway's sponsorship portfolio, potentially elevating its status in the sports betting industry. The true measure of success will be seen in Betway's user growth and market share gains in the coming years.
As a market research analyst, I see this partnership as a strategic move by Super Group to strengthen Betway's position in the global sports betting market. The online sports betting industry is projected to grow at a CAGR of
Manchester City's global fanbase, estimated at over 50 million followers across social media platforms, provides Betway with a vast potential customer base. This partnership could significantly enhance Betway's brand recognition, particularly in emerging markets where the Premier League has a strong following.
However, it's important to consider the competitive landscape. Many of Betway's competitors also have partnerships with Premier League clubs, which could dilute the impact of this deal. The effectiveness of this partnership will largely depend on Betway's ability to differentiate its offerings and create unique, engaging content for Manchester City fans.
Moreover, the delayed start of the partnership (2024/25 season) gives Betway ample time to prepare comprehensive marketing strategies, but it also means that the immediate impact on Super Group's market position may be Investors and analysts should closely monitor Super Group's user acquisition costs and customer lifetime value metrics in the quarters following the partnership's activation to gauge its true market impact.
- Multi-year deal marked with ringing of The Opening Bell at the New York Stock Exchange
With the club currently on their pre-season tour of
The multi-year agreement sees the Betway brand become the club’s Official Global Betting Partner from the start of the 2024/25 season. Manchester City joins Betway’s market-leading sports sponsorship portfolio, which includes teams from across the Premier League, La Liga, NBA and more.
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
The Opening Bell ceremony can be viewed live here.
About Super Group
Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in multiple jurisdictions, with leading positions in key markets throughout
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Source: Super Group
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