Super Group’s Betway Becomes Global Betting Partner of English Premier League Champions Manchester City

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07/26/2024 - 07:00 AM

Multi-year deal marked with ringing of The Opening Bell at the New York Stock Exchange

NEW YORK--(BUSINESS WIRE)-- Super Group (SGHC) Limited (NYSE: SGHC), the parent company of Betway, a leading online sports betting and gaming business and Spin, the multi-brand online casino, today announced that Betway has become the Official Global Betting Partner of English Premier League Champions, Manchester City.

With the club currently on their pre-season tour of the United States, and to mark this significant deal, leading figures from Super Group and Manchester City will be on-site for the iconic NYSE bell-ringing ceremony later today. Neal Menashe, CEO of Super Group, along with Ferran Soriano, City Football Group CEO, will ring The Opening Bell at 9:30am EDT.

The multi-year agreement sees the Betway brand become the club’s Official Global Betting Partner from the start of the 2024/25 season. Manchester City joins Betway’s market-leading sports sponsorship portfolio, which includes teams from across the Premier League, La Liga, NBA and more.

Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”

Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”

The Opening Bell ceremony can be viewed live here.

About Super Group

Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. Super Group has been ranked number 6 in the EGR Power 50 for the last two years. For more information, visit www.sghc.com.