Sweetgreen Launches New January Menu Items That Are ‘All About Ranch’
Sweetgreen has launched new protein-packed, seed oil-free menu items for January 2025, featuring their popular Green Goddess Ranch dressing. The -time menu includes four new items: the BBQ Chicken + Ranch plate (39g protein), Blackened Chicken + Ranch bowl (35g protein), Honey BBQ Steak + Ranch plate (31g protein), and Spicy Green Goddess bowl (24g protein).
The Green Goddess Ranch dressing is made in-house daily with avocado oil, featuring dill, basil, cilantro, garlic, and onion. This launch comes as Google searches for 'new ranch flavors' have increased by 250% since November 2023. Customers can also search for options with more than 32 grams of protein on Sweetgreen's website or app, with the ability to double the protein in any meal.
Sweetgreen ha lanciato nuovi piatti ricchi di proteine e privi di olio di semi per gennaio 2025, presentando il loro popolare condimento Green Goddess Ranch. Il menu include quattro nuove opzioni: il piatto BBQ Chicken + Ranch (39g di proteine), il ciotola Blackened Chicken + Ranch (35g di proteine), il piatto Honey BBQ Steak + Ranch (31g di proteine) e la ciotola Spicy Green Goddess (24g di proteine).
Il condimento Green Goddess Ranch è fatto in casa ogni giorno con olio di avocado, ed è arricchito con aneto, basilico, coriandolo, aglio e cipolla. Questo lancio arriva mentre le ricerche su Google per 'nuovi sapori di ranch' sono aumentate del 250% da novembre 2023. I clienti possono anche cercare opzioni con oltre 32 grammi di proteine sul sito web o sull'app di Sweetgreen, con la possibilità di raddoppiare le proteine in qualsiasi pasto.
Sweetgreen ha lanzado nuevos platos ricos en proteínas y libres de aceite de semillas para enero de 2025, presentando su popular aderezo Green Goddess Ranch. El menú incluye cuatro nuevos artículos: el plato BBQ Chicken + Ranch (39g de proteína), el tazón Blackened Chicken + Ranch (35g de proteína), el plato Honey BBQ Steak + Ranch (31g de proteína) y el tazón Spicy Green Goddess (24g de proteína).
El aderezo Green Goddess Ranch se elabora internamente todos los días con aceite de aguacate, y contiene eneldo, albahaca, cilantro, ajo y cebolla. Este lanzamiento ocurre en medio de un aumento del 250% en las búsquedas de Google por 'nuevos sabores de ranch' desde noviembre de 2023. Los clientes también pueden buscar opciones con más de 32 gramos de proteína en el sitio web o la aplicación de Sweetgreen, con la posibilidad de duplicar la proteína en cualquier comida.
Sweetgreen는 2025년 1월을 위해 단백질이 풍부하고 씨유 없이는 새로 출시된 메뉴 아이템을 선보였습니다. 인기 있는 Green Goddess Ranch 드레싱을 포함한 이 시즌 메뉴에는 네 가지 새로운 아이템이 포함되어 있습니다: BBQ 치킨 + 랜치 접시 (39g 단백질), 블랙 스파이시 치킨 + 랜치 보울 (35g 단백질), 허니 BBQ 스테이크 + 랜치 접시 (31g 단백질), 매운 그린 그래스 보울 (24g 단백질).
Green Goddess Ranch 드레싱은 매일 집에서 아보카도 오일을 사용하여 신선하게 만들어지며, 딜, 바질, 고수, 마늘 및 양파가 포함되어 있습니다. 이 출시는 2023년 11월 이후 '새로운 랜치 맛'에 대한 구글 검색이 250% 증가한 가운데 이루어졌습니다. 고객들은 Sweetgreen의 웹사이트나 앱에서 32그램 이상의 단백질이 포함된 옵션을 검색할 수 있으며, 어떤 식사에서도 단백질을 두 배로 늘릴 수 있는 옵션이 마련되어 있습니다.
Sweetgreen a lancé de nouveaux plats riches en protéines et sans huile de graines pour janvier 2025, mettant en avant leur populaire vinaigrette Green Goddess Ranch. Le menu de saison comprend quatre nouveaux plats : le plat BBQ Chicken + Ranch (39g de protéines), le bol Blackened Chicken + Ranch (35g de protéines), le plat Honey BBQ Steak + Ranch (31g de protéines) et le bol Spicy Green Goddess (24g de protéines).
La vinaigrette Green Goddess Ranch est préparée sur place chaque jour avec de l'huile d'avocat et est assaisonnée d'aneth, de basilic, de coriandre, d'ail et d'oignon. Ce lancement intervient alors que les recherches Google pour 'nouvelles saveurs de ranch' ont augmenté de 250 % depuis novembre 2023. Les clients peuvent également rechercher des options contenant plus de 32 grammes de protéines sur le site Web ou l'application de Sweetgreen, avec la possibilité de doubler les protéines dans n'importe quel repas.
Sweetgreen hat für Januar 2025 neue proteinreiche, ölfreie Menüartikel eingeführt, die ihr beliebtes Green Goddess Ranch-Dressing enthalten. Das saisonale Menü umfasst vier neue Artikel: den BBQ Chicken + Ranch Teller (39g Protein), die Blackened Chicken + Ranch Schüssel (35g Protein), den Honey BBQ Steak + Ranch Teller (31g Protein) und die Spicy Green Goddess Schüssel (24g Protein).
Das Green Goddess Ranch-Dressing wird täglich hausgemacht und enthält Avocadoöl sowie Dill, Basilikum, Koriander, Knoblauch und Zwiebel. Dieser Launch erfolgt, während die Google-Suchen nach 'neuen Ranch-Geschmäckern' seit November 2023 um 250% gestiegen sind. Kunden können auch nach Optionen mit mehr als 32 Gramm Protein auf der Website oder in der App von Sweetgreen suchen und die Möglichkeit nutzen, das Protein in jeder Mahlzeit zu verdoppeln.
- Introduction of new high-protein menu items ranging from 24g to 39g of protein
- Strategic alignment with consumer trends, as evidenced by 250% increase in ranch flavor searches
- Expansion of menu offerings with seed oil-free options
- -time availability may impact sustained revenue growth
- Online exclusivity of some items could limit accessibility
Insights
The launch of Sweetgreen's new protein-focused menu items represents a strategic response to evolving consumer preferences and health trends. The decision to eliminate seed oils and boost protein content aligns with the growing health-conscious consumer segment. With a
The expansion into protein-rich offerings (ranging from 24g to 39g per serving) positions Sweetgreen to capture a larger share of the fitness and wellness-oriented consumer base. This move could potentially increase average ticket size and customer frequency, particularly among health-conscious professionals and fitness enthusiasts who represent a high-value customer segment.
The timing of this menu launch is particularly strategic, coinciding with New Year's resolutions when consumers are most receptive to healthier dining options. The seed oil-free initiative addresses growing consumer concerns about inflammatory ingredients while maintaining familiar flavor profiles. The introduction of four new protein-focused dishes, including two online exclusives, demonstrates a sophisticated omnichannel strategy to drive digital engagement and delivery sales.
The combination of comfort food elements (BBQ, ranch) with health-oriented modifications creates a compelling value proposition that could drive both customer acquisition and retention. This balanced approach to menu innovation could help maintain margins while appealing to health-conscious consumers who are typically less price-sensitive.
Sweetgreen invites fans to indulge boldly with new protein-packed, seed oil-free menu items featuring its cult favorite Green Goddess Ranch.
Sweetgreen invites fans to indulge boldly with new protein-packed, seed oil-free menu items featuring its cult favorite Green Goddess Ranch. (Graphic: Business Wire)
Ranch dressing has long been one of America’s favorite sauces, with Google searches for “new ranch flavors” spiking over
“Real food is worth celebrating every day, and our first limited-time drop of 2025 brings bold, fun flavors to the menu,” said Nicolas Jammet, Co-Founder and Chief Concept Officer. “We want our guests to have it all—great taste, fresh ingredients, and options they feel good about—and it’s an exciting step forward in offering seed oil-free choices. With fan-favorite Green Goddess Ranch at the center of this launch, we’re making it easier to start the year with flavors you love.”
New January Menu: Seed Oil-Free and More Protein
Made fresh in-house daily, Sweetgreen’s Green Goddess Ranch is prepared with avocado oil, featuring dill, basil, and cilantro, and notes of garlic and onion, to kick off the new year with bold flavor. Customers can enjoy the entire lineup of new Green Goddess Ranch menu items, knowing every item is seed oil-free. Now available for a limited time:
- The BBQ Chicken + Ranch plate (NEW, 39g of Protein) features a combination of Sweetgreen’s tangy BBQ Sauce and Green Goddess Ranch with blackened chicken, white rice, warm roasted sweet potatoes, avocado and pickled onions.
- The Blackened Chicken + Ranch bowl (NEW, 35g of Protein) includes Green Goddess Ranch over blackened chicken, romaine, quinoa, chickpeas, tomatoes, avocado, cucumbers, goat cheese and basil.
- The Honey BBQ Steak + Ranch plate (NEW, 31g of Protein, Online Exclusive) puts caramelized garlic steak at the center of the plate, with Sweetgreen’s BBQ sauce and Green Goddess Ranch, white rice, warm roasted sweet potatoes, shredded cabbage and spicy broccoli.
- The Spicy Green Goddess bowl (NEW, 24g of Protein, Online Exclusive) adds an extra kick to a Sweetgreen classic, including Green Goddess Ranch and Sweetgreen’s hot sauce, blackened chicken, spring mix, quinoa, warm roasted sweet potatoes, tomatoes, shredded cabbage, cucumbers and cilantro.
Sweetgreen continues to deliver protein-packed options crafted with the new year in mind. As Green Goddess Ranch fans pick their new menu favorites, they can easily search for options with more than 32 grams of protein on the Sweetgreen website or app. With Sweetgreen’s customizable menu, customers can also “double-tap” on their protein of choice in the app for an extra serving added to any meal.
To find your nearest Sweetgreen and to stay in the loop with the latest menu launches, customers can visit online or download Sweetgreen’s mobile app.
*SOURCE: RUBIX FOODS
About Sweetgreen:
Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. They plant roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology. Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 240 locations across
To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram, Facebook and X.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107412641/en/
Contacts:
Sweetgreen Contact, Media
press@sweetgreen.com
Sweetgreen Contact, Investor Relations:
Rebecca Nounou
ir@Sweetgreen.com
Source: Sweetgreen
FAQ
What are the protein contents of Sweetgreen's new January 2025 menu items?
How is Sweetgreen's Green Goddess Ranch dressing made?
Which new Sweetgreen menu items are online exclusives?
How long will Sweetgreen's new ranch-focused menu items be available?
What is unique about Sweetgreen's January 2025 menu launch?
