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Sweetgreen Introduces New Ripple Fries Nationwide

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Sweetgreen (SG) has launched nationwide Ripple Fries, a healthier version of traditional french fries made with just five ingredients and cooked in avocado oil. As the first national brand to offer air-fried fries without seed oils, this launch represents another step in Sweetgreen's mission to redefine fast food.

The Ripple Fries feature a crispy exterior and light center, made from freshly cut russet potatoes and seasoned with salt and herbs. They are served with two new housemade sauces: Garlic Aioli and Pickle Ketchup. This launch follows a successful market test in Los Angeles and joins other recent menu innovations like Caramelized Garlic Steak and air-fried Maple-Glazed Brussels.

Sweetgreen (SG) ha lanciato a livello nazionale le Ripple Fries, una versione più sana delle tradizionali patatine fritte realizzate con solo cinque ingredienti e cotte in olio di avocado. Essendo il primo marchio nazionale a offrire patatine fritte cotte ad aria senza oli di semi, questo lancio rappresenta un ulteriore passo nella missione di Sweetgreen di ridefinire il fast food.

Le Ripple Fries hanno un esterno croccante e un centro leggero, realizzate con patate russet fresche e condite con sale e erbe. Vengono servite con due nuove salse fatte in casa: Aioli all'aglio e Ketchup di cetrioli. Questo lancio segue un test di mercato di successo a Los Angeles e si unisce ad altre recenti innovazioni del menu come il Bistecca all'aglio caramellato e i Bruxelles glassati all'acero cotti ad aria.

Sweetgreen (SG) ha lanzado a nivel nacional las Ripple Fries, una versión más saludable de las tradicionales papas fritas hechas con solo cinco ingredientes y cocinadas en aceite de aguacate. Como la primera marca nacional en ofrecer papas fritas al aire sin aceites de semillas, este lanzamiento representa otro paso en la misión de Sweetgreen de redefinir la comida rápida.

Las Ripple Fries tienen un exterior crujiente y un centro ligero, hechas de papas russet frescas y sazonadas con sal y hierbas. Se sirven con dos nuevas salsas caseras: Aioli de ajo y Ketchup de pepinillo. Este lanzamiento sigue a una prueba de mercado exitosa en Los Ángeles y se une a otras innovaciones recientes del menú como el Bistec de ajo caramelizado y los Bruselas glaseados con jarabe de arce cocidos al aire.

스위트그린 (SG)이 전국적으로 리플 프라이를 출시했습니다. 이는 전통적인 감자튀김의 더 건강한 버전으로, 단 5가지 재료로 만들어지고 아보카도 오일로 조리됩니다. 씨앗 오일 없이 에어프라이드 프라이를 제공하는 첫 번째 국가 브랜드로서, 이번 출시는 스위트그린의 패스트푸드를 재정의하려는 미션의 또 다른 단계입니다.

리플 프라이는 바삭한 외관과 가벼운 중심을 가지고 있으며, 신선하게 자른 러셋 감자로 만들어지고 소금과 허브로 간을 합니다. 마늘 아이올리와 피클 케첩이라는 두 가지 새로운 수제 소스와 함께 제공됩니다. 이번 출시는 로스앤젤레스에서의 성공적인 시장 테스트에 이어지며, 캐러멜라이즈드 갈릭 스테이크 및 에어프라이드 메이플 글레이즈드 브뤼셀과 같은 최근의 메뉴 혁신과 함께합니다.

Sweetgreen (SG) a lancé à l'échelle nationale les Ripple Fries, une version plus saine des frites traditionnelles, préparées avec seulement cinq ingrédients et cuites dans de l'huile d'avocat. En tant que première marque nationale à proposer des frites cuites à l'air sans huiles de graines, ce lancement représente une nouvelle étape dans la mission de Sweetgreen de redéfinir la restauration rapide.

Les Ripple Fries ont un extérieur croustillant et un centre léger, fabriquées à partir de pommes de terre russet fraîchement coupées et assaisonnées de sel et d'herbes. Elles sont servies avec deux nouvelles sauces maison : Aioli à l'ail et Ketchup de cornichon. Ce lancement fait suite à un test de marché réussi à Los Angeles et s'ajoute à d'autres innovations récentes du menu comme le Steak à l'ail caramélisé et les Choux de Bruxelles glacés à l'érable cuits à l'air.

Sweetgreen (SG) hat landesweit die Ripple Fries eingeführt, eine gesündere Version von traditionellen Pommes Frites, die nur aus fünf Zutaten bestehen und in Avocadoöl gebraten werden. Als erste nationale Marke, die luftgebackene Pommes ohne Samenöle anbietet, stellt dieser Launch einen weiteren Schritt in Sweetgreens Mission dar, Fast Food neu zu definieren.

Die Ripple Fries haben eine knusprige Außenseite und ein leichtes Innere, hergestellt aus frisch geschnittenen Russet-Kartoffeln und mit Salz und Kräutern gewürzt. Sie werden mit zwei neuen hausgemachten Saucen serviert: Knoblauch-Aioli und Gurkenketchup. Dieser Launch folgt einem erfolgreichen Markttest in Los Angeles und reiht sich ein in andere kürzliche Menüinnovationen wie karamellisierten Knoblauchsteak und luftgebackene mit Ahornsirup glasierte Rosenkohl.

Positive
  • First national brand to launch healthier air-fried fries
  • Expanding menu beyond core salad offerings
  • Successful market test in Los Angeles
  • Nationwide availability across all locations
Negative
  • None.

Insights

Sweetgreen's nationwide launch of Ripple Fries represents a strategic pivot beyond its core salad offerings and marks a significant product expansion for the company. As the first national brand to offer air-fried fries without seed oils, Sweetgreen is carving out a distinctive position in the competitive fast-casual market by reimagining a fast food staple with healthier ingredients and cooking methods.

This launch follows Sweetgreen's successful transition to premium cooking oils last year and builds on their introduction of protein-focused menu items like Caramelized Garlic Steak. The expansion addresses a critical business challenge: broadening appeal beyond health-conscious consumers to attract mainstream diners seeking familiar comfort foods with better nutritional profiles.

The product development strategy appears well-executed, with market testing in Los Angeles generating organic social media buzz before the nationwide rollout. By pairing the fries with two new signature sauces (Garlic Aioli and Pickle Ketchup), Sweetgreen is maximizing revenue potential through complementary offerings.

For investors, this launch represents Sweetgreen's continued evolution from a niche salad chain to a more broadly appealing fast-casual concept. The expansion into french fries—a universal fast food favorite—could significantly increase customer frequency, average check size, and potentially attract entirely new customer segments, driving same-store sales growth in established locations.

Initial analysis strong on strategic significance, but needs deeper industry context. Overlooked: 1) Competitive response from traditional QSRs with healthier fry alternatives, 2) Operational complexity of adding fried items to kitchen workflow, 3) Margin implications (premium ingredients vs. standard fries), 4) Potential for cannibalization of existing sides vs. incremental sales, 5) Cross-utilization opportunities with avocado oil already used in other menu items. First reflection: Product is differentiated by air-frying technique and clean ingredients list (only 5 ingredients), uniquely positioning SG against both QSR and fast-casual competitors. Second reflection: Expansion helps defend against menu fatigue, potentially increasing visit frequency among existing customers while broadening appeal to new demographics. Could boost average check size significantly if high attachment rate achieved. Third reflection: Potential signal of management's willingness to evolve beyond core offering, indicating possible future menu expansion strategy. Rating remains positive due to strategic significance, uniqueness in market, and potential revenue upside.

Sweetgreen continues to reimagine fast food following successful market test

LOS ANGELES--(BUSINESS WIRE)-- Today, Sweetgreen announced the launch of Ripple Fries, a fresh take on a fast food staple made with just five simple ingredients, including avocado oil. As the first national brand to offer fries that are air-fried and prepared without seed oils, Sweetgreen is proving that even the most iconic comfort foods can be made with cleaner ingredients and healthier cooking methods. Without ever sacrificing flavor, this launch is another step in Sweetgreen’s mission to redefine fast food. Guests can now enjoy Ripple Fries at Sweetgreen locations nationwide, available for order in-store, on the Sweetgreen app, or via the website.

As the first national brand to offer fries that are air-fried and prepared without seed oils, Sweetgreen is proving that even the most iconic comfort foods can be made with cleaner ingredients and healthier cooking methods. (Graphic: Business Wire)

As the first national brand to offer fries that are air-fried and prepared without seed oils, Sweetgreen is proving that even the most iconic comfort foods can be made with cleaner ingredients and healthier cooking methods. (Graphic: Business Wire)

Fries You Can Feel Good About

Crafted to complement Sweetgreen’s bold, chef-crafted menu, Ripple Fries deliver the iconic taste of a crispy, golden exterior, with a light center. Made from freshly cut russet potatoes, Ripple Fries are seasoned with a blend of salt and herbs and air-fried in avocado oil. Designed for dipping, they come with a choice of two new signature housemade sauces: Garlic Aioli and Pickle Ketchup.

“Creating the perfect French fry is both an art and a science,” said Chef Chad Brauze, Head of Culinary at Sweetgreen. “We know people love crispy, flavorful fries, so we set out to craft the best un-fried version possible. Ripple Fries deliver the perfect balance of crunch and flavor—great for dipping, snacking, or pairing with any Sweetgreen order.”

Ripple Fries are the latest step in Sweetgreen’s mission to redefine fast food with cleaner ingredients, healthier cooking methods and responsible sourcing. The new addition joins Sweetgreen’s lineup of real, high-quality ingredients prepared with extra virgin olive oil or avocado oil, following the brand’s transition to better-for-you cooking oils last year.

Expanding the Menu Beyond the Bowl

Sweetgreen is always listening to its guests, evolving beyond salads to offer more delicious entrées and sides. During a successful menu test in Los Angeles, customers got their first taste of Ripple Fries, joining Sweetgreen on its journey to reimagine a fast food classic. Word spread fast (thanks to some seriously passionate fry fans on social media), and before long, requests for a national launch were rolling in. Now, Sweetgreen is excited to make it official, giving guests a bite of something new.

“At Sweetgreen, we’re on a mission to transform fast food so that it's not just quick and craveable, but also made with high-quality ingredients and thoughtful cooking methods,” said Nicolas Jammet, Co-Founder and Chief Concept Officer. “Ripple Fries are a perfect example of this shift. We took an iconic fast food staple and reimagined it with simplicity, flavor, and no seed oils. This launch is another step forward in redefining what fast food can be.”

Ripple Fries join the ranks of Sweetgreen’s culinary innovations, following the launch of Caramelized Garlic Steak and air-fried Maple-Glazed Brussels last year, which were part of the brand’s ongoing commitment to offering more rich and flavorful options. A nod to the beloved pairing of salad and fries, guests can now enjoy this classic duo with a fresh take pairing their favorite Sweetgreen bowl with Ripple Fries.

Ripple Fries are now available at Sweetgreen locations nationwide. Guests can visit their local restaurant or place an order through Sweetgreen’s website or mobile app. Stay tuned to Sweetgreen’s channels for more exciting menu updates and upcoming innovations.

About Sweetgreen:

Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. They plant roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology. Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 240 locations across the United States, and its vision is to lead the next generation of restaurants and lifestyle brands built on quality, community and innovation.

To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram, Facebook and X.

Sweetgreen Contact, Media

press@sweetgreen.com

Sweetgreen Contact, Investor Relations:

Rebecca Nounou

ir@Sweetgreen.com

Source: Sweetgreen

FAQ

What are the ingredients in Sweetgreen's (SG) new Ripple Fries?

Sweetgreen's Ripple Fries are made with five simple ingredients, including freshly cut russet potatoes, avocado oil, and a blend of salt and herbs.

How are Sweetgreen's (SG) Ripple Fries different from traditional french fries?

They are air-fried instead of deep-fried and prepared with avocado oil instead of seed oils, making them a healthier alternative while maintaining crispiness.

What dipping sauces come with Sweetgreen's (SG) Ripple Fries?

The fries come with a choice of two new housemade sauces: Garlic Aioli and Pickle Ketchup.

Where can customers order Sweetgreen's (SG) new Ripple Fries?

Ripple Fries are available at all Sweetgreen locations nationwide for in-store orders, through their mobile app, or via their website.

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