Sweetgreen Expands Its Midwest Presence Into Wisconsin

Rhea-AI Summary

Sweetgreen (SG) announces the opening of its first Wisconsin restaurant in Milwaukee's Historic Third Ward on July 18, marking its entry into the Midwest. The fast casual chain will offer fresh salads, warm bowls, and seasonal dishes, prioritizing quality, sustainable ingredients. The company also emphasizes its commitment to the local community by partnering with regional suppliers and pledging to donate one meal to Hunger Task Force for every meal sold on opening day. Sweetgreen will celebrate the launch with a ribbon cutting ceremony, giveaways, and an exclusive party. The restaurant will open daily from 10:30am to 9pm, providing pick-up, delivery, and a new loyalty program called Sweetpass.

The fast casual chain will bring its fresh salads, warm bowls, and seasonal dishes to the Badger State starting on July 18

LOS ANGELES--(BUSINESS WIRE)-- Today, Sweetgreen, the mission-driven restaurant brand serving healthy food at scale, announces its first Wisconsin restaurant is set to open in Milwaukee’s Historic Third Ward neighborhood on July 18. Wisconsin marks the fifth state Sweetgreen has entered in the Midwest amidst the brand's continued nationwide expansion.

The fast casual chain will bring its fresh salads, warm bowls, and seasonal dishes to the Badger State starting on July 18. (Photo: Business Wire)

Sweetgreen looks to provide healthy and convenient options to Milwaukee’s bustling, urban community. Following the opening of Sweetgreen Third Ward, Wisconsin residents can expect to see two additional restaurants open this year – one in Brookfield, and another in Madison near the University of Wisconsin-Madison.

“There’s a lot of excitement as we venture to put down roots in Milwaukee, as this is a historic city with immense pride, a fantastic food scene, and a dedication to innovation,” said Sweetgreen Co-Founder and Chief Executive Officer, Jonathan Neman. “We look forward to providing a convenient option for quality, delicious meals for the people of this vibrant and growing community.”

Sweetgreen prioritizes quality, sustainable ingredients, with fresh produce delivered each morning for their menu of core and seasonal salads, warm bowls and sides. Regional partners include Breadsmith (bread) and Harmony Valley Farm (zucchini), as well as an emphasis on locally-sourced cheeses from some of Wisconsin’s best creameries – including Organic Valley (blue cheese), LaClare Creamery (goat cheese), and Schuman Cheese (parmesan cheese) – to highlight the state’s claim to fame.

For every meal sold on opening day at the Third Ward restaurant, Sweetgreen will donate one meal to Hunger Task Force to feed local families facing food insecurity. Hunger Task Force is Milwaukee’s free & local food bank and Wisconsin’s anti-hunger leader. Sweetgreen will celebrate its launch into Milwaukee with a ribbon cutting ceremony with the Metropolitan Milwaukee Association of Commerce at 10:00am on opening day as well as giveaways including a Build Your Own Flower Bar by Marius Bell Floral, Sweetgreen Crispy Rice Treats and Sweetgreen totes for the first 100 guests starting at 10:30am. On July 22, Sweetgreen will also be hosting a party honoring their entrance into Wisconsin with music by DJ Bizzon, complimentary Avocado Popsicles from Pete’s Pops, candles by Milwaukee Candle Co. and exclusive Sweetgreen merch.

Located in the thriving arts and fashion district at 300 East Buffalo St., Sweetgreen Third Ward will be open daily from 10:30am to 9pm. The 2,859 square foot space will accommodate up to 33 diners inside in addition to 18 diners on the restaurant's patio. Sweetgreen commissioned a piece titled “Inside Out Sitter” by local artist Tom Berenz, who is also an art professor at the University of Wisconsin-Parkside, for the Third Ward location. For pick up or delivery options, customers can visit order.sweetgreen.com, or download the Sweetgreen app. Customers are now also able to access Sweetpass, Sweetgreen’s new loyalty program, through a dedicated section in the app or website. With the ability to opt into Sweetpass for free, or to upgrade to Sweetpass+ for $10 per month, the program offers customers the ability to earn rewards by opting in to personalized “challenges,” in addition to receiving $3 off daily sweetgreen digital orders, exclusive access to new menu items and limited edition merch drops.

About Sweetgreen:

Sweetgreen (NYSE: SG) passionately believes that real food should be convenient and accessible to everyone. Every day their team members create delicious seasonal meals from fresh ingredients and produce that prioritizes organic, regenerative, and local sourcing. Sweetgreen strongly believes in harnessing the power of technology to enhance the customer experience to meet their customers where they are. Sweetgreen’s strong food ethos and investment in local communities have enabled them to grow into a national brand with a mission to build healthier communities by connecting people to real food. To learn more about Sweetgreen and its menu, visit www.Sweetgreen.com. Follow Sweetgreen on Instagram, Facebook and Twitter @Sweetgreen.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230717521792/en/

Sweetgreen Contact, Media:

Jenny Seltzer

press@Sweetgreen.com

Sweetgreen Contact, Investor Relations:

Rebecca Nounou

ir@Sweetgreen.com

Source: Sweetgreen

FAQ

What is Sweetgreen (SG) announcing?

Sweetgreen announces the opening of its first Wisconsin restaurant in Milwaukee's Historic Third Ward on July 18.

What type of food will the fast casual chain offer?

Sweetgreen will offer fresh salads, warm bowls, and seasonal dishes.

What is Sweetgreen's commitment to the local community?

Sweetgreen will donate one meal to Hunger Task Force for every meal sold on opening day and has partnered with regional suppliers.

What is Sweetgreen's new loyalty program called?

Sweetgreen's new loyalty program is called Sweetpass.

When will the restaurant be open?

The restaurant will be open daily from 10:30am to 9pm.