Semrush Launches Beta Version of Content Outline Builder, Expands Listing Management Globally

Rhea-AI Summary

Semrush (NYSE: SEMR) has launched new tools aimed at helping small and medium businesses (SMBs) enhance their online visibility. The beta version of the Content Outline Builder assists users in generating high-performing blog content efficiently. Additionally, the Listing Management tool has expanded to 22 new markets, enabling SMBs to manage their local search presence more effectively. A survey revealed that nearly half of SMBs prioritize brand awareness and website traffic, but many operate on limited budgets, with 64% spending under $1,000 monthly on content marketing.

Positive

• Launch of the Content Outline Builder tool for efficient content creation.
• Expansion of the Listing Management tool to 22 new markets, enhancing local search capabilities.

Negative

• Limited resources reported by 64% of SMBs for content marketing may hinder effective utilization of new tools.

BOSTON--(BUSINESS WIRE)-- Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, is introducing new tools to help SMBs stand out and reach more customers online.

The beta launch of the company’s Content Outline Builder tool and global expansion of Listing Management make it easier than ever for users to boost their visibility online, whether they’re trying to reach new customers or bringing a personal passion project to a wider audience for the first time.

"Consumer attention is hard to get and harder to keep, especially online, where small businesses have to compete against large brands with huge marketing spend," said Vitalii Obishchenko, Chief Product Officer at Semrush. "We are passionate about giving our customers everywhere the tools they need to grow their business, whether they are a team of one or 100.”

Content Outline Builder Beta Launch: Create High-Performing Blog Articles in Less Time

In a recent Semrush Marketplace survey of more than 200 SMBs, nearly half reported brand awareness and increased website traffic as the primary goals of content marketing. At the same time, many SMBs have limited resources to allocate for developing those blogs, with 64% of survey respondents reporting a monthly budget of $1,000 or less.

The recently launched Content Outline Builder tool helps users cut down on time and money spent brainstorming and optimizing blog articles, making it easier to produce high-performing content.

Using Semrush data and artificial intelligence, the tool can deliver content briefs complete with a topic, description, and table of contents, as well as competitive insights on word count, tone of voice, target keywords, meta titles and descriptions, and more.

Content Outline Builder is currently available as a public beta with both free and paid plans, and currently supports English only.

Listing Management Tool Goes Global: Rank at the Top of Your Local Search Market

For SMBs trying to grow their online visibility in specific areas, ranking high in local search is critical. Semrush data correlates with this growing need, showing an 83% increase in searches for “local SEO” from January 2020 to March 2022.

A key player in Semrush’s Local SEO toolkit, the Listing Management tool was recently expanded to reach 22 new markets, including Brazil, Italy, Japan, Mexico, and Spain. The expansion invites more marketers than ever to save time and resources by managing their online presence in local areas from one centralized hub.

With the Listing Management tool, users around the world can automatically distribute vital business information, such as name, address, and phone number, to the most authoritative directories in their area and keep it up to date. The tool also makes it easy for users to monitor their online reputation with hyper-local analytics and manage reviews on Google Business Profile and Facebook.

New users can try the tool by generating a free listings report, with basic subscriptions starting at $20 per location.

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 87,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, St.Petersburg, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

For more Semrush news, please visit semrush.com/company/newsroom.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220607005768/en/

Media:

Semrush PR

Jena Sullivan

jena.sullivan@semrush.com

Snow Hill

Tom Kiehn

Kiehn@snowhilladvisors.com

+1 (646) 384-3361

Source: Semrush Holdings, Inc.

FAQ

What new tools has Semrush launched for SMBs in 2023?

Semrush has launched the Content Outline Builder and expanded its Listing Management tool to assist SMBs in improving online visibility.

How does the Content Outline Builder tool benefit users?

The Content Outline Builder provides users with optimized content briefs, reducing the time and cost of creating high-performing blog articles.

In how many markets has the Listing Management tool been expanded?

The Listing Management tool has been expanded to 22 new markets.

What challenges do SMBs face according to Semrush's survey?

According to a recent survey, nearly half of SMBs face challenges with limited budgets, with 64% spending $1,000 or less on content marketing.

What is Semrush's stock symbol?

Semrush is traded on the NYSE under the stock symbol SEMR.