Semrush Enterprise Unveils AI Optimization, Transforms How Brands Appear in AI Search

Rhea-AI Summary

Semrush (NYSE: SEMR) has launched AI Optimization (AIO), a groundbreaking enterprise solution designed to help businesses manage their presence across AI-powered search platforms. Currently in closed beta, AIO enables companies to track, analyze, and shape their appearance in AI search results.

The solution addresses a growing market need, as 58% of consumers now rely on AI for recommendations, with the global AI market projected to grow 37% annually. AIO provides comprehensive monitoring across major AI platforms including ChatGPT, Perplexity, Claude, Gemini and DeepSeek.

Key features include:

• Real-time tracking of brand mentions across foundation models
• Monitoring AI-driven content for accuracy
• Review of sources used by LLMs
• Deep analytics for optimizing digital strategies

This launch strengthens Semrush's position in SEO and online visibility management, offering businesses tools to proactively shape their AI search presence and prevent misrepresentation in AI-driven recommendations.

Positive

• First-to-market enterprise solution for AI search optimization
• Addresses rapidly growing market with 37% annual AI growth rate
• Expands product portfolio into emerging AI search visibility segment
• Targets growing consumer base with 58% using AI for recommendations

Negative

• Product still in closed beta, limiting immediate revenue impact
• Faces potential competition in emerging AI optimization market

Insights

Technology Innovation Analyst

Semrush's new AI Optimization (AIO) platform represents a strategic expansion into the rapidly evolving AI search space. This enterprise solution addresses a critical emerging challenge for brands: maintaining visibility and accuracy as consumer discovery shifts toward AI-powered platforms like ChatGPT and Perplexity.

The offering strengthens Semrush's competitive positioning in several ways. First, the first-mover advantage in enterprise AI optimization could establish Semrush as the category leader before competitors enter the space. Second, this solution extends their core visibility management capabilities to address an entirely new search paradigm. Third, it creates an opportunity to increase enterprise account values by solving a high-priority emerging problem.

The market opportunity appears substantial, with the article citing 58% of consumers already using AI for recommendations and projected 37% annual growth in the global AI market. By enabling businesses to track brand mentions across major AI platforms, monitor for inaccuracies, and optimize for better positioning, Semrush is addressing a genuine pain point for marketing leaders concerned about losing control of their brand narrative.

While currently in closed beta (limiting immediate revenue impact), this launch demonstrates Semrush's commitment to innovation and forward-thinking product development in a rapidly changing search landscape.

First-of-its-Kind Solution Empowers Businesses to Take Control of Their AI Presence

BOSTON--(BUSINESS WIRE)-- AI-driven search is evolving rapidly, redefining how brands are discovered online. Businesses that act now will lead the AI-driven landscape, while those that wait risk being left behind. Today, Semrush Holdings, Inc. (NYSE: SEMR), a leading online visibility management SaaS platform, introduces AI Optimization (AIO), the first enterprise solution to help businesses track, control, and optimize brand presence across AI-powered search platforms.

Now in closed beta, AIO gives businesses the tools to monitor, analyze, and proactively shape how they appear in AI-driven search results – before competitors can.

AI search engines like ChatGPT and Perplexity are transforming the way people discover brands, with 58% of consumers relying on AI for recommendations. With the global AI market expected to grow 37% annually, businesses that embrace this shift can capture more buying decisions and gain a competitive advantage. AIO is the first solution that gives marketers unmatched control over their brand's AI presence, optimizing visibility to ensure they not only appear in AI search – but stand out.

• Gain AI Visibility at Scale: Businesses can track, analyze, and benchmark brand mentions across virtually all top foundation models and AI search engines, like ChatGPT, Perplexity, Claude, Gemini and DeepSeek, gaining real-time insights into how their brand is portrayed in AI-generated search results.
• Maintain Strategic Brand Control: Monitor AI-driven content for inaccuracies, ensure messaging alignment across multiple AI platforms, review the sources that are being used by LLMs to shape their opinion and take proactive steps to shape brand perception.
• Turn AI Insights into Actionable Growth: Use deep AI-driven analytics to optimize digital strategies, identify competitive opportunities, and refine content to improve brand positioning in AI-generated search.

“AI search is already making decisions about your brand. Semrush’s AI Optimization puts marketers back in control, turning AI search from an unpredictable risk into a strategic asset,” said Marcus Tober, SVP of Enterprise Solutions at Semrush. “By enabling businesses to precisely monitor and influence their AI-driven brand representation, AIO sets the new standard for enterprises aiming to lead in an AI-first world.”

AIO strengthens Semrush’s leadership in SEO, online visibility, and competitive intelligence. It delivers real-time insights into brand discovery, sentiment, and positioning—helping businesses proactively shape their AI search presence, optimize visibility, and uncover new growth opportunities.

“AI is revolutionizing how businesses show up online, and marketers must seize this opportunity," said Andrew Warden, CMO of Semrush. "For the first time, businesses can directly track how AI search engines and LLMs portray their brand, correct inaccuracies, and ensure they appear in critical AI-driven recommendations. AIO gives businesses the power to reclaim control of their AI presence, ensuring their brand isn’t misrepresented or, worse, overlooked entirely.”

For more information about AI Optimization or to join the waitlist, visit: https://www.semrush.com/lp/enterprise-aio

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250306915602/en/

Media

Jena Sullivan

Senior Public Relations Manager

Semrush Holdings, Inc

jena.sullivan@semrush.com

Source: Semrush Holdings, Inc.

FAQ

What is Semrush's new AI Optimization (AIO) product and when was it launched?

Semrush's AIO is an enterprise solution that helps businesses track, control, and optimize their brand presence across AI-powered search platforms. It was launched in closed beta in 2024.

Which AI platforms does Semrush's AIO tool monitor?

AIO monitors major AI platforms including ChatGPT, Perplexity, Claude, Gemini, and DeepSeek.

What are the key features of Semrush's AI Optimization platform?

Key features include real-time brand mention tracking, AI content accuracy monitoring, LLM source review, and analytics for digital strategy optimization.

How does Semrush AIO help businesses with AI search visibility?

AIO helps businesses monitor their AI presence, correct inaccuracies, ensure messaging alignment, and optimize visibility across AI search platforms.

What market opportunity is Semrush targeting with its AIO platform?

Semrush is targeting a growing AI market with 37% annual growth and 58% of consumers using AI for recommendations.