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Semrush Announces Fourth Quarter and Full Year 2024 Financial Results

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Semrush (NYSE: SEMR) announced leadership changes and strong financial results for Q4 and full year 2024. William Wagner, a SaaS industry veteran and board member, will become CEO effective March 10, 2025, while co-founder Oleg Shchegolev transitions to CTO to focus on product innovation and AI.

Financial highlights include:

  • Q4 revenue of $102.6 million, up 23% year-over-year
  • Full year revenue of $376.8 million, up 22%
  • ARR reached $411.6 million, growing 22%
  • Q4 operating margin of 1.7% and non-GAAP operating margin of 11.5%

Business achievements include strong Enterprise SEO solution demand with over $9 million in ARR across 144 enterprise customers, expanded AI capabilities, and 40% growth in customers paying over $10,000 annually. The company projects 2025 revenue between $448-453 million, representing approximately 20% growth.

Semrush (NYSE: SEMR) ha annunciato cambiamenti nella leadership e risultati finanziari solidi per il quarto trimestre e l'intero anno 2024. William Wagner, un veterano dell'industria SaaS e membro del consiglio, diventerà CEO a partire dal 10 marzo 2025, mentre il co-fondatore Oleg Shchegolev passerà a CTO per concentrarsi sull'innovazione del prodotto e sull'IA.

I punti salienti finanziari includono:

  • Entrate del Q4 di $102,6 milioni, in aumento del 23% rispetto all'anno precedente
  • Entrate per l'intero anno di $376,8 milioni, in aumento del 22%
  • ARR raggiunto di $411,6 milioni, in crescita del 22%
  • Margine operativo del Q4 dell'1,7% e margine operativo non-GAAP dell'11,5%

I successi aziendali includono una forte domanda per la soluzione SEO per le imprese con oltre $9 milioni in ARR tra 144 clienti aziendali, capacità AI ampliate e una crescita del 40% nei clienti che pagano oltre $10.000 all'anno. L'azienda prevede entrate per il 2025 comprese tra $448 e $453 milioni, rappresentando una crescita di circa il 20%.

Semrush (NYSE: SEMR) anunció cambios en la dirección y sólidos resultados financieros para el cuarto trimestre y el año completo 2024. William Wagner, un veterano de la industria SaaS y miembro de la junta, se convertirá en CEO a partir del 10 de marzo de 2025, mientras que el cofundador Oleg Shchegolev pasará a ser CTO para centrarse en la innovación de productos y la IA.

Los aspectos destacados financieros incluyen:

  • Ingresos del cuarto trimestre de $102.6 millones, un aumento del 23% interanual
  • Ingresos del año completo de $376.8 millones, un aumento del 22%
  • ARR alcanzado de $411.6 millones, creciendo un 22%
  • Margen operativo del cuarto trimestre del 1.7% y margen operativo no-GAAP del 11.5%

Los logros comerciales incluyen una fuerte demanda de soluciones SEO para empresas con más de $9 millones en ARR entre 144 clientes empresariales, capacidades de IA ampliadas y un crecimiento del 40% en clientes que pagan más de $10,000 anuales. La empresa proyecta ingresos para 2025 entre $448 y $453 millones, lo que representa un crecimiento de aproximadamente el 20%.

Semrush (NYSE: SEMR)는 2024년 4분기 및 전체 연도에 대한 리더십 변화와 강력한 재무 결과를 발표했습니다. William Wagner는 SaaS 업계의 베테랑이자 이사회 멤버로서 2025년 3월 10일부터 CEO로 취임하며, 공동 창립자인 Oleg Shchegolev는 제품 혁신 및 AI에 집중하기 위해 CTO로 전환합니다.

재무 하이라이트는 다음과 같습니다:

  • 4분기 수익 $102.6 백만, 전년 대비 23% 증가
  • 전체 연도 수익 $376.8 백만, 22% 증가
  • ARR은 $411.6 백만에 도달하며 22% 성장
  • 4분기 운영 마진 1.7% 및 비-GAAP 운영 마진 11.5%

사업 성과로는 144개 기업 고객을 통한 900만 달러 이상의 ARR을 기록한 강력한 기업 SEO 솔루션 수요, 확대된 AI 기능, 연간 10,000달러 이상 지불하는 고객의 40% 성장 등이 있습니다. 회사는 2025년 수익을 4억 4,800만 달러에서 4억 5,300만 달러 사이로 예상하며, 이는 약 20% 성장에 해당합니다.

Semrush (NYSE: SEMR) a annoncé des changements de direction et de solides résultats financiers pour le quatrième trimestre et l'année complète 2024. William Wagner, un vétéran de l'industrie SaaS et membre du conseil, deviendra PDG à compter du 10 mars 2025, tandis que le cofondateur Oleg Shchegolev passera au poste de CTO pour se concentrer sur l'innovation produit et l'IA.

Les points forts financiers incluent :

  • Chiffre d'affaires du T4 de 102,6 millions de dollars, en hausse de 23 % par rapport à l'année précédente
  • Chiffre d'affaires annuel de 376,8 millions de dollars, en hausse de 22 %
  • ARR atteint 411,6 millions de dollars, en croissance de 22 %
  • Marge opérationnelle du T4 de 1,7 % et marge opérationnelle non-GAAP de 11,5 %

Les réalisations commerciales comprennent une forte demande pour la solution SEO Enterprise avec plus de 9 millions de dollars en ARR parmi 144 clients entreprises, des capacités d'IA élargies, et une croissance de 40 % des clients payant plus de 10 000 dollars par an. L'entreprise prévoit un chiffre d'affaires pour 2025 compris entre 448 et 453 millions de dollars, représentant une croissance d'environ 20 %.

Semrush (NYSE: SEMR) gab bekannt, dass es Änderungen in der Führung und starke finanzielle Ergebnisse für das vierte Quartal und das gesamte Jahr 2024 gibt. William Wagner, ein Veteran der SaaS-Branche und Vorstandsmitglied, wird am 10. März 2025 CEO, während Mitgründer Oleg Shchegolev zum CTO wechselt, um sich auf Produktinnovation und KI zu konzentrieren.

Finanzielle Highlights umfassen:

  • Umsatz im Q4 von $102,6 Millionen, ein Anstieg von 23% im Vergleich zum Vorjahr
  • Umsatz für das gesamte Jahr von $376,8 Millionen, ein Anstieg von 22%
  • ARR erreichte $411,6 Millionen, was einem Wachstum von 22% entspricht
  • Q4-Betriebsgewinnmarge von 1,7% und non-GAAP-Betriebsgewinnmarge von 11,5%

Zu den Geschäftserfolgen gehört eine starke Nachfrage nach der Unternehmens-SEO-Lösung mit über 9 Millionen Dollar ARR bei 144 Unternehmenskunden, erweiterte KI-Fähigkeiten und ein Wachstum von 40% bei Kunden, die jährlich mehr als 10.000 Dollar zahlen. Das Unternehmen prognostiziert für 2025 einen Umsatz zwischen 448 und 453 Millionen Dollar, was einem Wachstum von etwa 20% entspricht.

Positive
  • Q4 revenue grew 23% YoY to $102.6M
  • Full year revenue up 22% to $376.8M
  • Enterprise SEO solution reached $9M ARR
  • 40% YoY growth in customers paying >$10,000
  • Positive operating income of $8.3M for 2024
  • Strong Q4 free cash flow of $9.5M
Negative
  • Slower customer growth at 8% YoY
  • Declining net revenue retention at 106%
  • Lower projected growth for 2025 at 20% vs 22% in 2024

Insights

Semrush's Q4 and full-year 2024 results reveal a company successfully executing on multiple growth vectors while significantly improving profitability. Revenue growth remains robust at 23% for Q4 ($102.6 million) and 22% for the full year ($376.8 million), while ARR reached $411.6 million.

The most striking aspect of these results is the dramatic profitability improvement. Non-GAAP operating income quadrupled year-over-year from $11.6 million to $45.8 million, with margins expanding from low single digits to 12.2%. This indicates significantly improved unit economics and operational discipline while maintaining strong growth.

The appointment of William Wagner as CEO represents a strategic inflection point. Wagner's experience scaling LogMeIn from $200 million to over $1 billion in revenue aligns perfectly with Semrush's current growth trajectory. This leadership change appears designed to accelerate enterprise market penetration - already showing promising results with $9 million in Enterprise SEO ARR across 144 customers - while allowing founder Shchegolev to focus on product innovation and AI integration.

Customer metrics tell an important story: while overall customer count grew 8%, revenue grew 22%, and customers paying over $10,000 annually increased 40%. This indicates successful execution of their cross-sell/up-sell strategy and higher monetization per customer, likely driven by their expanding product suite and AI capabilities.

The 2025 guidance of 20% revenue growth with 12% margins suggests management expects continued strong performance while maintaining their profitability trajectory. The slight growth deceleration from 22% to 20% may reflect prudent conservatism rather than fundamental challenges, especially considering their consistent margin and cash flow projections.

Semrush's Q4 results reveal an accelerating transformation from an SEO point solution to a comprehensive marketing technology platform powered by artificial intelligence. The company's strategic AI investments are creating meaningful differentiation in a crowded martech landscape, with new capabilities like AI Social Assistant, Strategic Market Insights, and Video SEO Builder automating complex marketing workflows that traditionally required multiple specialized tools or significant manual effort.

The enterprise traction is particularly noteworthy. Closing more enterprise deals in Q4 than the rest of 2024 combined signals a potential inflection point in their upmarket strategy. At approximately $62,500 per enterprise customer (based on $9 million ARR across 144 customers), Semrush is commanding a significant premium over their SMB pricing. This suggests their enterprise offering delivers substantial value beyond their core platform, likely through advanced analytics, deeper integrations, and enterprise-grade controls.

The leadership transition appears carefully orchestrated to maintain product innovation momentum while adding enterprise scaling expertise. Wagner's experience at LogMeIn is directly relevant - he navigated the challenging transition from primarily SMB-focused growth to enterprise sales motions while maintaining product-led growth channels. This dual-track approach mirrors Semrush's current strategy.

From a competitive standpoint, Semrush's comprehensive AI integration represents a significant moat. While competitors offer point AI solutions, Semrush is building an integrated AI layer across their entire platform. This approach should increase switching costs and enhance customer lifetime value by embedding their tools deeper into marketing workflows.

The gap between their 1 million free users and 117,000 paying customers presents both a challenge and opportunity. Improving this conversion funnel through AI-enhanced value demonstration could significantly accelerate growth beyond the projected 20% for 2025. The company's ability to maintain 12% margins while investing heavily in AI and enterprise capabilities demonstrates disciplined R&D allocation and improving operational efficiency.

  • SaaS industry veteran and Semrush Director William (Bill) R. Wagner to become CEO
  • Co-Founder Oleg Shchegolev, CEO for over 16 years, to focus exclusively on product innovation and AI as new CTO
  • Fourth quarter revenue of $102.6 million, up 23% year-over-year
  • Full year revenue of $376.8 million, up 22% year-over-year
  • Achieved ARR of $411.6 million, up 22% year-over-year
  • Net cash provided by operating activities of $11.9 million in Q4 and $47.0 million for 2024

BOSTON--(BUSINESS WIRE)-- Semrush Holdings, Inc. (NYSE: SEMR), a leading online visibility management SaaS platform, today reported financial results for the fourth quarter and full year ended December 31, 2024.

Announced today, William (Bill) R. Wagner, has been named Chief Executive Officer (“CEO”) of Semrush, effective March 10, 2025. Oleg Shchegolev, Co-Founder and current Chief Executive Officer, will assume the role of Chief Technology Officer (“CTO”).

A SaaS industry veteran with over 30 years in the technology sector, Mr. Wagner has served as a member of the Semrush Board of Directors (the “Board”) since September 2022. He was previously president and CEO of GoTo Group, formerly known as LogMeIn, Inc., a global SaaS company and pioneer in remote work and support technology. During his time at LogMeIn, the company grew from less than $200 million to well over one billion in revenue before going private in 2020. Before LogMeIn, Mr. Wagner held COO and CMO roles at Vocus and Fiberlink, respectively, after beginning his career at AT&T.

“I am excited to step into the CEO role and partner with Oleg and the team as Semrush continues to bring its fully-integrated, AI-powered digital marketing platform to organizations of all sizes," said Mr. Wagner. "As a Board member over the last several years, I've had a chance to get to know Oleg and the entire Semrush leadership team while also having a seat at the table as the Company developed its strategies, pushed into AI, and recently introduced an enterprise product that has already found early traction in the market. As a successful entrepreneur, Oleg's passion has always been developing cutting-edge technology to help marketers, and I'm thrilled to work alongside him to continue growing the business and accelerating our innovation."

“Bill has been one of my closest advisors since joining the Board nearly three years ago, and I’ve had the pleasure of collaborating with him as we’ve built out the leadership team, grown the Company, and become more profitable,” said Oleg Shchegolev, Co-Founder and current CEO of Semrush. “He has deep experience scaling software companies through both product-led growth and enterprise sales motions, and I’m confident he is the right person to drive the next phase of growth at Semrush. This move also allows me to focus 100% of my time on my passion to leverage AI, drive innovation and expand our product offerings.”

“The Board believes we have created the strongest and most experienced SaaS leadership team, with the powerful combination of Bill and Oleg, to accelerate Semrush’s growth. By leveraging Oleg’s passion for innovation combined with Bill’s expertise at scaling SaaS companies, we have the ultimate win for the company, customers and importantly, shareholders,” said Mark Vranesh, Chairman of the Board.

Fourth Quarter and Full Year 2024 Financial Highlights

  • Fourth quarter revenue of $102.6 million, up 23% year-over-year and full year 2024 revenue of $376.8 million, up 22% year-over-year.
  • Income from operations of $1.7 million for the fourth quarter and income from operations of $8.3 million for the full year.
  • Fourth quarter operating margin of 1.7% and full year operating margin of 2.2%.
  • Non-GAAP income from operations of $11.8 million for the fourth quarter, compared to non-GAAP income from operations of $8.3 million in the prior year period.
  • Non-GAAP income from operations of $45.8 million for the full year 2024, compared to non-GAAP income from operations of $11.6 million for the full year 2023.
  • Non-GAAP operating margin of 11.5% for the fourth quarter and full year non-GAAP operating margin of 12.2%.
  • Q4 free cash flow of $9.5 million and free cash flow margin of 9.3%.
  • ARR of $411.6 million as of December 31, 2024, up 22% year-over-year.
  • Approximately 117,000 paying customers as of December 31, 2024, up 8% from a year ago.
  • Dollar-based net revenue retention of 106% as of December 31, 2024.

See “Non-GAAP Financial Measures & Definitions of Key Metrics” below for how Semrush defines ARR, dollar-based net revenue retention, non-GAAP income from operations, non-GAAP operating margin, free cash flow, and free cash flow margin, and the financial tables that accompany this release for reconciliations of each non-GAAP financial measure to its closest comparable GAAP financial measure.

Fourth Quarter 2024 Business Highlights

We remain committed to empowering our customers with a best-in-class platform designed to boost their online presence and gain an edge in the market. In the fourth quarter, we advanced and expanded many of our offerings:

  • Semrush Enterprise SEO Solution is receiving strong demand; ending the year with over $9 million in ARR across 144 enterprise customers.
  • Continued investments in Generative AI to provide enhanced, more efficient content creation and marketing capabilities through Semrush’s platform and App Center:
    • Added AI Social Assistant, a solution that streamlines the content curation process for businesses, helping them build a social media following and grow their brand presence.
    • Introduced AI Strategic Market Insights, a solution that automates and simplifies the market research process for customers, enabling quicker and more informed strategic decision-making.
    • Released Video SEO Builder, a solution that leverages AI video generation and a planning dashboard to help marketers plan, schedule, and execute long-term video SEO strategies.
  • Semrush customers who pay more than $10,000 annually grew by 40% year-over-year.
  • Ended the year with over 1.0 million registered free active customers.

“Our strong business momentum continued throughout the year, ending the fourth quarter exceeding our guidance and delivering revenue growth of 23% and ARR growth of 22% year-over-year. We reported an impressive fourth quarter in SEO Enterprise sales, closing over 40 deals in December alone and more SEO Enterprise deals in Q4, than the rest of the year combined,” said Oleg Shchegolev, CEO and Co-Founder of Semrush.

“We delivered a solid fourth quarter across the board - overachieving on our top line growth and profitability, advancing our strategic priorities and positioning Semrush for our next phase of growth,” said Brian Mulroy, CFO of Semrush. “Our strong revenue performance was driven by an expansion of our average revenue per customer as we continue to execute on our cross-sell and up-sell strategy, and in particular, we saw accelerated adoption during the quarter of our enterprise SEO solution. We continued to improve our profitability and delivered positive non-GAAP operating income of $11.8 million, resulting in a non-GAAP operating margin of 11.5%, up 150 basis points year-over-year, and cash flow from operations of $11.9 million. Looking ahead, we are confident about our ability to drive growth, profitability and free cash flow generation in 2025.”

Based on information as of today, February 26, 2025, we are issuing the following financial guidance:

First Quarter 2025 Financial Outlook

  • For the first quarter, we expect revenue in a range of $103.9 million to $104.7 million, which at the mid-point would represent growth of approximately 22% year-over-year.
  • We expect first quarter non-GAAP operating margin to be approximately 11%.

Full-Year 2025 Financial Outlook

  • For the full year, we expect revenue in a range of $448 to $453 million, which represents growth of approximately 20% year-over-year at the mid-point.
  • We expect a full year non-GAAP operating margin of approximately 12%.
  • We expect the full year free cash flow margin to be approximately 12%.

Reconciliations of non-GAAP operating margin and free cash flow margin guidance to the most directly comparable GAAP measures are not available without unreasonable efforts on a forward-looking basis due to the high variability, complexity and low visibility with respect to the charges excluded from these non-GAAP measures, in particular the measures and effects of share-based compensation expense, employer taxes and tax deductions specific to equity compensation awards that are directly impacted by future hiring, turnover and retention needs. We expect the variability of the above charges to have a significant, and potentially unpredictable, impact on our future GAAP financial results.

Conference Call Details

Semrush will host a conference call and webcast to discuss its financial results, business highlights, outlook and other matters, the details for which are provided below.

Date: Thursday, February 27th, 2025
Time: 8:30 a.m. ET
Hosts: Oleg Shchegolev, CEO, Eugene Levin, President, Brian Mulroy, CFO and Bill Wagner, Board Member

Conference ID: 448113
Participant Toll Free Dial-In Number: +1 833 470 1428
Participant International Dial-In Number: +1 929 526 1599

Registration:

The live webcast of the conference call as well as the replay can be accessed for a limited time from the Semrush investor relations website at http://investors.semrush.com/.

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

Forward-looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws, which are statements that involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “shall,” “should,” “expects,” “plans,” “positioning,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements include, but are not limited to, guidance on financial results for the first quarter and full year of 2025 (including revenue, non-GAAP operating margin, and free cash flow margin); statements about future changes to our executive management team; statements regarding the expectations of demand for our products and cash flow generation; statements about improvements to and expansion of our products and platform, and launching new products; statements about future operating results, including revenue, growth opportunities, variability of expenses, ability to realize efficiencies, future spending and incremental investments, business trends, our ability to deliver profits, and growth and value for shareholders.

The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission (“SEC”), including in the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations'' in our filings with the SEC, including our most recent annual report on form 10-K, and our subsequently filed quarterly reports and other SEC filings. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. The forward-looking statements in this release are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.

Additional information regarding these and other factors that could affect our results is included in our SEC filings, which may be obtained by visiting our Investor Relations page on its website at investors.semrush.com or the SEC's website at www.sec.gov.

Non-GAAP Financial Measures & Definitions of Key Metrics

We believe that providing non-GAAP information to investors, in addition to the GAAP presentation, allows investors to view the financial results in the way management views the operating results. We further believe that providing this information allows investors to not only better understand our financial performance, but also to evaluate the efficacy of the methodology and information used by management to evaluate and measure such performance. We also believe that the use of non-GAAP financial measures provides an additional tool for investors to use in evaluating ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures to investors. We also believe free cash flow margin is useful to investors as we monitor it as a measure of our overall business performance, which enables us to analyze our future performance without the effects of non-cash items and allows us to better understand the cash needs of our business. The non-GAAP information included in this press release should not be considered superior to, or a substitute for, financial statements prepared in accordance with GAAP and may be different from non-GAAP financial measures presented by other companies. Investors are encouraged to review the reconciliation of non-GAAP measures to their most directly comparable GAAP financial measures provided in the financial statement tables included below in this press release.

Annual Recurring Revenue (ARR) is defined as the total subscription revenue as of a given date that we expect to contractually receive over the subsequent 12 months from customers on an annualized basis, assuming no increases, reductions or cancellations.

This ARR definition has been updated to simplify the explanation of our calculation around the treatment of monthly and longer-term contracts, and to be more consistent with other SaaS businesses, which we believe improves the ability for investors to compare our metric against other businesses. Additionally, our definition has been updated to note that we do not assume there will be any increases, reductions, or cancellations. Given our efforts to retain and win back customers, and our belief that we will be successful in many of those retention efforts, we believe the updated definition is more accurate. We are not recasting ARR results to conform ARR under the prior definition to the updated definition as there is no variance between the two definitions for the periods presented.

Dollar-based net revenue retention is defined as (a) the revenue from our customers during the twelve-month period ending one year prior to such period as the denominator and (b) the revenue from those same customers during the twelve months ending as of the end of such period as the numerator. This calculation excludes revenue from new customers and any non-recurring revenue.

Free cash flow and free cash flow margin. We define free cash flow, a non-GAAP financial measure, as net cash provided by (used in) operating activities less purchases of property and equipment and capitalized software development costs. We define free cash flow margin as free cash flow divided by GAAP revenue.

Non-GAAP income (loss) from operations, and non-GAAP operating margin. As described above, we have updated our definitions for non-GAAP income (loss) from operations and have introduced non-GAAP operating margin; the updated definitions, which apply to our guidance for the fourth quarter and full year 2024, are as follows. We define non-GAAP income (loss) from operations as GAAP income (loss) from operations, excluding Stock Based Compensation, Amortization of Acquired Intangible Assets, Acquisition Related Costs, Restructuring Costs and other one-time expenses outside the ordinary course of business (for example, our Exit Costs incurred primarily in 2022). We define non-GAAP operating margin as non-GAAP income (loss) from operations divided by GAAP revenue. We believe investors may want to consider our results with and without the effects of these items in order to compare our financial performance with that of other companies that exclude such items and to compare our results to prior periods.

Stock-based compensation.

Stock-based compensation is a non-cash expense accounted for in accordance with FASB ASC Topic 718. We believe that the exclusion of stock-based compensation expense allows for financial results that are more indicative of our operational performance and provide for a useful comparison of our operating results to prior periods and to our peer companies because stock-based compensation expense varies from period to period and company to company due to such things as differing valuation methodologies, timing of awards and changes in stock price.

Amortization of acquired intangible assets.

Excluding amortization of acquired intangible assets from non-GAAP expense and income measures allows management and investors to evaluate results “as-if” the acquired intangible assets had been developed internally rather than acquired and, therefore, provides a supplemental measure of performance in which our acquired intellectual property is treated in a comparable manner to our internally developed intellectual property. These amounts are inconsistent in amount and frequency and are significantly impacted by the timing and size of acquisitions. Although we exclude amortization of acquired intangible assets from our non-GAAP expenses, we believe that it is important for investors to understand that such intangible assets contribute to revenue generation.

Restructuring and other costs.

Restructuring and other costs include restructuring expenses as well as other charges that are unusual in nature, are the result of unplanned events, and arise outside the ordinary course of our business. Restructuring expenses consist of employee severance costs, charges for the closure of excess facilities and other contract termination costs. Other costs include litigation contingency reserves, asset impairment charges, relocation expenses associated with the migration of employees in 2022 that occurred throughout 2022 and early 2023, and gains or losses on the sale or disposition of certain non-strategic assets or product lines.

Acquisition-related costs.

In recent years, we have completed a number of acquisitions, which result in transition, integration and other acquisition-related expense which would not otherwise have been incurred, are unpredictable and dependent on a significant number of factors that are deal-specific or outside of our control, are not indicative of our operational performance (or that of the acquired businesses or assets) and are likely to fluctuate as our acquisition activity increases or decreases in future periods. By excluding acquisition-related costs and adjustments from our non-GAAP measures, management is better able to evaluate our ability to utilize our existing assets and estimate the long-term value that acquired assets will generate for us.

Semrush Holdings, Inc.

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share data)

 

 

Three months ended

December 31,

 

Fiscal Year ended

December 31,

 

2024

 

2023

 

2024

 

2023

Revenue

$

102,642

 

 

$

83,394

 

$

376,815

 

 

$

307,675

 

Cost of revenue ¹

 

18,812

 

 

 

13,684

 

 

65,477

 

 

 

52,327

 

Gross profit

 

83,830

 

 

 

69,710

 

 

311,338

 

 

 

255,348

 

Operating expenses

 

 

 

 

 

 

 

Sales and marketing ¹

 

39,730

 

 

 

31,044

 

 

144,340

 

 

 

126,871

 

Research and development ¹

 

21,305

 

 

 

15,371

 

 

80,080

 

 

 

57,442

 

General and administrative ¹

 

21,054

 

 

 

20,613

 

 

78,610

 

 

 

77,410

 

Exit Costs

 

 

 

 

 

 

 

 

 

1,292

 

Total operating expenses

 

82,089

 

 

 

67,028

 

 

303,030

 

 

 

263,015

 

Income (loss) from operations

 

1,741

 

 

 

2,682

 

 

8,308

 

 

 

(7,667

)

Other income, net

 

2,927

 

 

 

5,585

 

 

12,094

 

 

 

12,313

 

Income before income taxes

 

4,668

 

 

 

8,267

 

 

20,402

 

 

 

4,646

 

Provision for income taxes

 

1,375

 

 

 

1,393

 

 

13,027

 

 

 

3,696

 

Net income

 

3,293

 

 

 

6,874

 

 

7,375

 

 

 

950

 

Net loss attributable to noncontrolling interest in consolidated subsidiaries

 

(52

)

 

 

 

 

(861

)

 

 

 

Net income attributable to Semrush Holdings, Inc.

$

3,345

 

 

$

6,874

 

$

8,236

 

 

$

950

 

 

 

 

 

 

 

 

 

Net income attributable to Semrush Holdings, Inc. per share attributable to common stockholders—basic:

$

0.02

 

 

$

0.05

 

$

0.06

 

 

$

0.01

 

Net income attributable to Semrush Holdings, Inc. per share attributable to common stockholders—diluted:

$

0.02

 

 

$

0.05

 

$

0.06

 

 

$

0.01

 

 

 

 

 

 

 

 

 

Weighted-average number of shares of common stock used in computing net income per share attributable to common stockholders—basic:

 

146,763

 

 

 

143,620

 

 

145,865

 

 

 

142,593

 

Weighted-average number of shares of common stock used in computing net income per share attributable to common stockholders—diluted:

 

149,483

 

 

 

146,889

 

 

148,862

 

 

 

146,065

 

¹ includes stock-based compensation expense as follows:

 

 

Three months ended

December 31,

 

Fiscal Year ended

December 31,

 

 

2024

 

 

2023

 

2024

 

 

2023

 

Cost of revenue

$

70

 

 

$

48

 

$

239

 

 

$

130

 

Sales and marketing

 

1,535

 

 

 

887

 

 

4,742

 

 

 

3,077

 

Research and development

 

2,192

 

 

 

749

 

 

5,906

 

 

 

2,213

 

General and administrative

 

4,346

 

 

 

2,889

 

 

17,112

 

 

 

9,917

 

Total stock-based compensation

$

8,143

 

 

$

4,573

 

$

27,999

 

 

$

15,337

 

 

 

 

 

 

 

 

 

 

 

 

The following table sets forth a reconciliation of our income from operations and operating margin to non-GAAP income from operations and non-GAAP operating margin (percentage amounts may not sum due to rounding):

 

 

 

 

 

 

 

 

 

 

 

 

 

Three months ended

December 31,

 

Fiscal Year ended

December 31,

 

2024

 

2023

 

2024

 

2023

Reconciliation of Non-GAAP income (loss) from operations

($)

(%)

 

($)

(%)

 

($)

(%)

 

($)

(%)

Income (loss) from operations

$

1,741

 

2

%

 

$

2,682

3

%

 

$

8,308

2

%

 

$

(7,667

)

(2

)%

Stock-based compensation

 

8,143

 

8

%

 

 

4,574

5

%

 

 

27,999

7

%

 

 

15,337

 

5

%

Amortization of acquired intangibles

 

1,384

 

1

%

 

 

680

1

%

 

 

4,346

1

%

 

 

2,307

 

1

%

Restructuring and other costs

 

(101

)

%

 

 

%

 

 

2,230

1

%

 

 

1,292

 

%

Acquisition-related costs

 

652

 

1

%

 

 

372

%

 

 

2,917

1

%

 

 

372

 

%

Non-GAAP income from operations

$

11,819

 

12

%

 

$

8,308

10

%

 

$

45,800

12

%

 

$

11,641

 

4

%

The following table sets forth a reconciliation of our net cash provided by operating activities to free cash flow (percentage amounts may not sum due to rounding):

 

Three months ended

December 31,

 

Fiscal Year ended

December 31,

 

2024

 

2023

 

2024

 

2023

Reconciliation of Free cash flow

($)

(%)

 

($)

(%)

 

($)

(%)

 

($)

(%)

Net cash provided by operating activities

$

11,933

 

11.6

%

 

$

11,553

 

13.9

%

 

$

46,996

 

12.5

%

 

$

7,986

 

2.6

%

Purchases of property and equipment

 

(391

)

(0.4

)%

 

 

(1,421

)

(1.7

)%

 

 

(3,802

)

(1.0

)%

 

 

(2,486

)

(0.8

)%

Capitalization of internal-use software costs

 

(2,020

)

(2.0

)%

 

 

(1,252

)

(1.5

)%

 

 

(7,862

)

(2.1

)%

 

 

(5,165

)

(1.7

)%

Free cash flow

$

9,522

 

9.3

%

 

$

8,880

 

10.6

%

 

$

35,332

 

9.4

%

 

$

335

 

0.1

%

Semrush Holdings, Inc.

UNAUDITED CONSOLIDATED BALANCE SHEETS

(in thousands)

 

 

As of

 

December 31,

2024

 

December 31,

2023

Assets

 

 

 

Current assets

 

 

 

Cash and cash equivalents

$

48,875

 

 

$

58,848

 

Short-term investments

 

186,693

 

 

 

179,721

 

Accounts receivable

 

8,955

 

 

 

7,897

 

Deferred contract costs, current portion

 

10,044

 

 

 

9,074

 

Prepaid expenses and other current assets

 

21,617

 

 

 

10,014

 

Total current assets

 

276,184

 

 

 

265,554

 

Property and equipment, net

 

6,534

 

 

 

6,686

 

Operating lease right-of-use assets

 

11,126

 

 

 

14,069

 

Intangible assets, net

 

32,055

 

 

 

16,083

 

Goodwill

 

56,139

 

 

 

24,879

 

Deferred contract costs, net of current portion

 

3,080

 

 

 

3,586

 

Other long-term assets

 

5,825

 

 

 

633

 

Total assets

$

390,943

 

 

$

331,490

 

Liabilities and stockholders' equity

 

 

 

Current liabilities

 

 

 

Accounts payable

$

10,463

 

 

$

9,187

 

Accrued expenses

 

20,216

 

 

 

19,891

 

Deferred revenue

 

71,827

 

 

 

58,310

 

Current portion of operating lease liabilities

 

4,669

 

 

 

4,274

 

Other current liabilities

 

6,913

 

 

 

2,817

 

Total current liabilities

 

114,088

 

 

 

94,479

 

Deferred revenue, net of current portion

 

235

 

 

 

331

 

Deferred tax liability

 

1,621

 

 

 

839

 

Operating lease liabilities, net of current portion

 

7,602

 

 

 

10,331

 

Other long-term liabilities

 

1,045

 

 

 

1,195

 

Total liabilities

 

124,591

 

 

 

107,175

 

Stockholders' equity

 

 

 

Class A common stock

 

1

 

 

 

1

 

Class B common stock

 

 

 

 

 

Additional paid-in capital

 

322,586

 

 

 

291,898

 

Accumulated other comprehensive loss

 

(2,221

)

 

 

(752

)

Accumulated deficit

 

(63,762

)

 

 

(71,998

)

Total stockholders' equity attributable to Semrush Holdings, Inc.

 

256,604

 

 

 

219,149

 

Noncontrolling interest in consolidated subsidiaries

$

9,748

 

 

$

5,166

 

Total stockholders’ equity

 

266,352

 

 

 

224,315

 

Total liabilities and stockholders' equity

$

390,943

 

 

$

331,490

 

Semrush Holdings Inc.

UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

 

 

Fiscal Year Ended December 31,

 

2024

 

2023

Operating Activities

 

 

 

Net income

$

7,375

 

 

$

950

 

Adjustments to reconcile net income to net cash provided by operating activities

 

 

 

Depreciation and amortization expense

 

10,068

 

 

 

6,790

 

Amortization of deferred contract costs

 

12,451

 

 

 

10,379

 

Amortization (accretion) of premiums and discounts on investments

 

(3,270

)

 

 

(6,067

)

Non-cash lease expense

 

4,570

 

 

 

3,940

 

Stock-based compensation expense

 

27,999

 

 

 

15,337

 

Non-cash interest expense

 

 

 

 

209

 

Change in fair value included in other income, net

 

(1,114

)

 

 

(3,552

)

Deferred taxes

 

(1,094

)

 

 

301

 

Intangible asset impairment expense

 

511

 

 

 

122

 

Other non-cash items

 

978

 

 

 

858

 

Changes in operating assets and liabilities

 

 

 

Accounts receivable

 

708

 

 

 

(3,789

)

Deferred contract costs

 

(12,915

)

 

 

(13,982

)

Prepaid expenses and other current assets

 

(4,786

)

 

 

(2,347

)

Accounts payable

 

450

 

 

 

(7,394

)

Accrued expenses

 

1,384

 

 

 

1,627

 

Other current liabilities

 

(507

)

 

 

(238

)

Deferred revenue

 

8,479

 

 

 

8,755

 

Other long-term liabilities

 

91

 

 

 

 

Change in operating lease liability

 

(4,382

)

 

 

(3,913

)

Net cash provided by operating activities

 

46,996

 

 

 

7,986

 

Investing Activities

 

 

 

Purchases of property and equipment

 

(3,802

)

 

 

(2,486

)

Capitalization of internal-use software costs

 

(7,862

)

 

 

(5,165

)

Purchases of short-term investments

 

(151,170

)

 

 

(257,516

)

Proceeds from sales and maturities of short-term investments

 

147,500

 

 

 

241,641

 

Purchases of convertible debt securities

 

(3,650

)

 

 

(326

)

Funding of investment loan receivables

 

(7,757

)

 

 

 

Cash paid for acquisition of assets and businesses, net of cash acquired

 

(25,902

)

 

 

(5,066

)

Purchase of noncontrolling interest

 

(5,383

)

 

 

 

Purchases of other investments

 

(196

)

 

 

(150

)

Net cash used in investing activities

 

(58,222

)

 

 

(29,068

)

Financing Activities

 

 

 

Proceeds from exercise of stock options

 

4,118

 

 

 

2,240

 

Proceeds from issuance of shares in connection with Employee Stock Purchase Plan

 

 

 

 

264

 

Repayment of acquired debt

 

(1,618

)

 

 

 

Payment of finance leases

 

(630

)

 

 

(2,523

)

Net cash provided by (used in) financing activities

 

1,870

 

 

 

(19

)

Effect of exchange rate changes on cash and cash equivalents

 

(432

)

 

 

184

 

Decrease in cash, cash equivalents and restricted cash

 

(9,788

)

 

 

(20,917

)

Cash, cash equivalents and restricted cash, beginning of period

 

58,848

 

 

 

79,765

 

Cash, cash equivalents and restricted cash, end of period

$

49,060

 

 

$

58,848

 

 

INVESTOR

Brinlea C. Johnson

The Blueshirt Group

Semrush Holdings, Inc.

ir@semrush.com

MEDIA

Jena Sullivan

Senior Public Relations Manager

Semrush Holdings, Inc.

jena.sullivan@semrush.com

Source: Semrush Holdings, Inc.

FAQ

What are Semrush's (SEMR) Q4 2024 revenue and growth figures?

Semrush reported Q4 2024 revenue of $102.6 million, up 23% year-over-year, with ARR of $411.6 million.

Who is the new CEO of Semrush (SEMR) and when does the transition occur?

William Wagner, current board member and SaaS industry veteran, will become CEO effective March 10, 2025.

What is Semrush's (SEMR) Enterprise SEO solution performance in 2024?

The Enterprise SEO solution achieved over $9 million in ARR with 144 enterprise customers, with over 40 deals closed in December alone.

What is Semrush's (SEMR) financial guidance for 2025?

Semrush expects 2025 revenue of $448-453 million (20% growth) with non-GAAP operating margin and free cash flow margin of approximately 12%.

How many paying customers does Semrush (SEMR) have as of Q4 2024?

Semrush has approximately 117,000 paying customers, up 8% year-over-year, with over 1.0 million registered free active customers.

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Software - Application
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