New Survey Shows a Supreme Scream is What Americans Need Now; SeaWorld's Howl-O-Scream Event is the Remedy Offering More Unexpected Screams than Ever Before

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SeaWorld Entertainment, Inc. (SEAS) announces the findings of a new survey confirming the health benefits of screaming, coinciding with the launch of Howl-O-Scream events across its parks. The survey reveals that screaming positively affects the health of more than half of Americans, with 76% viewing it as a release for pent-up feelings. The event lineup includes terrifying haunted houses, scare zones, roaming haunts, and frightful shows, designed to deliver the much-needed scream experience Americans crave.

Findings Confirm what Experts Already Know: Most Americans Agree Screaming is Good for your Health and Well-Being

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ORLANDO, Fla., Sept. 7, 2023 /PRNewswire/ -- SeaWorld's Howl-O-Scream is the screamiest event for scare seekers this Halloween season… and it may be just what Americans need now. A new survey confirms what experts already know: screaming is actually good for you. Howl-O-Scream events beginning this September coast to coast at SeaWorld can be the remedy with terror-inducing haunts designed to provoke more screams than ever before.

A new survey of 1,000 Americans found more than half believe screaming positively affects their health, yet only 10% strongly agree they scream at least once a week. And when they do, most respondents said they experience relief after screaming and an overwhelming 76% view screaming as a release for pent up feelings.

The new survey also found:

• 61% cited screaming when scared, while 69% scream even more when something unexpectedly scares them.
• More women attest to screaming out of fear than men, with 70% of female respondents citing fear as the motivator while 60% of men scream out of pain.
• Age matters: Among younger Americans, Gen Z enjoys being scared the most, with 62% of respondents in that age group reporting enjoyment with screaming and 72% saying they scream when they feel scared.
• 52% of millennials agree that the louder they scream the better they feel afterward, while 72% of respondents 65 and over disagree.
• Having kids correlates to screaming: Most respondents with children aged 13-17 in their household report feeling relieved after screaming, compared to just 52% of adults without children in their household.

Howl-O-Scream will deliver that much needed, blood-pumping scream experience Americans crave. While the event lineup differs in each park, every event will include: 

• Terrifying haunted houses: walk inside and meet your match. Each dark corner brings guests more screams, shrieks, and terrors. Don't believe everything you see (or don't see), the haunted houses at SeaWorld's Howl-O-Scream are sure to leave guests a bone chilling fear with each step. Once you walk through the door, there's no turning back.
• Scare zones and roaming haunts: visitors be warned, there are shrieks around every corner and SeaWorld's Howl-O-Scream is not holding back. Guests will find haunting creatures every path they take, and no place is off limits. Be prepared to scream in the darkness as chilling fears creep up to guests and come alive.
• Frightful shows: guests can howl at the moon all night at the thrilling shows this season. Outdoor performances with captivating special effects provide the perfect backdrop to a night of terror. Discover the DJs and party zones throughout the park, great to enjoy before the next scream sounds.

"SeaWorld's Howl-O-Scream is packed with spine-tingling scares that await you at every corner," said Marisa Thalberg, Chief Marketing and Communications Officer of SeaWorld Parks and Entertainment. "Knowing that a visit through our Howl-O-Scream experiences can have scientifically proven benefits, we hope everyone will come enjoy a little 'scream therapy' with us this year."

For more information and to purchase Howl-O-Scream tickets, please visit seaworldentertainment.com/howl-o-scream/.

About SeaWorld

SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life themed rides and attractions, special events and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 40,000 animals to date. The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than $20 million to nearly 1,400 organizations to advance critical research on every continent. A portion of park proceeds goes toward supporting these longstanding conservation commitments. SeaWorld parks are in Orlando, San Antonio, San Diego and Abu Dhabi, United Arab Emirates (UAE). SeaWorld is part of the SeaWorld Entertainment (NYSE:SEAS) portfolio of theme park brands. For more information, visit us at SeaWorld.com.

Media Contact: 

mediarelations@seaworld.com

 

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SOURCE SeaWorld Parks & Entertainment

FAQ

What is the company name and ticker symbol for the press release?

The company mentioned in the press release is SeaWorld Entertainment, Inc. and its ticker symbol is SEAS.

What are the key findings of the survey mentioned in the press release?

The survey reveals that more than half of Americans believe screaming positively affects their health, with 76% viewing it as a release for pent-up feelings. It also highlights that younger Americans, particularly Gen Z, enjoy being scared the most, and that having children correlates to feeling relieved after screaming.

What is included in the event lineup for SeaWorld's Howl-O-Scream?

The event lineup includes terrifying haunted houses, scare zones, roaming haunts, and frightful shows, designed to deliver the much-needed scream experience Americans crave.

Where can one purchase Howl-O-Scream tickets mentioned in the press release?

For more information and to purchase Howl-O-Scream tickets, please visit seaworldentertainment.com/howl-o-scream/.